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Exhibiting at HOTELEX Shanghai 2025

3B30
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Cooking Equipment: Electric Fryers, Rice Cookers, Pasta Cookers, Griddles, Hot Dog Rollers, Ovens, Steamer Displays, Waffle Makers

Refrigeration Equipment: Upright Chillers, Undercounter Freezers/Refrigerators, Cake Display Cabinets, Holding Cabinets, Food Warmers

Custom Kitchen Solutions: Stainless Steel Fabrication, Intelligent Kitchen Systems

WISE PROMOTION KITCHEN EQUIPMENT MANUFACTURING CO., LTD. is a professional kitchen equipment manufacturer headquartered in Foshan, Guangdong Province, China. With a strong presence in both manufacturing and international trade, the company provides integrated kitchen solutions for commercial foodservice operations across the globe. Known under the brand name WISE, the company caters to hotels, restaurants, catering facilities, and institutional kitchens with a comprehensive range of cooking and refrigeration products.

Core Business

WISE specializes in the design, development, and manufacturing of a full spectrum of commercial kitchen appliances, with key product categories including:

  • Cooking Equipment:

    • Electric Fryers
    • Rice Cookers
    • Pasta Cookers
    • Flat-top Griddles
    • Hot Dog Rollers
    • Commercial Ovens
    • Food Steamers & Display Steamers
    • Waffle Makers
  • Refrigeration & Heating Equipment:

    • Upright Chillers
    • Undercounter Refrigerators and Freezers
    • Cake Display Cabinets
    • Holding Cabinets
    • Food Warmers
  • Custom Stainless Steel Fabrication:

    • Workstations, Shelving Units, and Cabinets
    • Customizable Intelligent Kitchen Systems

The company’s offerings serve both front-of-house and back-of-house requirements, allowing clients to configure entire kitchen setups with tailored product bundles.

Manufacturing & Technical Capabilities

Located in Foshan, a renowned industrial hub for stainless steel and electrical appliances, WISE operates advanced manufacturing facilities that feature:

  • CNC sheet metal processing lines
  • TIG/MIG welding stations
  • High-efficiency assembly lines for electrical cooking and refrigeration units
  • Internal quality control labs for electrical safety and temperature performance

Production volumes for commercial kitchen equipment at the facility are estimated at 20,000+ units annually, with modular configurations available for international standards.

Certifications & Quality Assurance

To meet global compliance and export requirements, WISE PROMOTION KITCHEN EQUIPMENT has obtained several key certifications, including:

  • ISO 9001 Quality Management System
  • CE Certification for EU market entry
  • RoHS Compliance for environmental safety
  • CB Scheme and SAA Certification for Australia and other markets
  • CCC Marking for China’s domestic market

The company applies stringent quality control standards across its product lines to ensure safety, durability, and energy efficiency.

Global Market Reach

WISE exports its equipment to over 50 countries, primarily targeting:

  • Southeast Asia
  • Middle East
  • Africa
  • Europe
  • South America

Distribution partnerships and OEM agreements have enabled WISE to build a diversified global customer base ranging from small restaurants to large hotel chains and government catering projects.

Products are exported under HS Codes:

  • 8419: Machinery for heating or cooling
  • 8418: Refrigerators, freezers, and heat pumps
  • 8516: Electric cooking appliances

Estimated export volume ranges between 500–700 containers annually, depending on seasonal catering demand and project volume.

Target Clients

WISE serves a wide range of commercial clients, including:

  • Restaurants and Hotel Chains
  • Institutional Canteens (hospitals, schools, government offices)
  • Fast-Food Franchises
  • Catering Contractors
  • Commercial Kitchen Installers and Designers

The company is also a supplier for OEM/ODM projects, allowing international brands to source from WISE under private label contracts.

Innovation & Competitive Edge

Key features that differentiate WISE include:

  • Integrated Kitchen Design Services: Turnkey layout planning and equipment selection
  • Energy-Saving Systems: Use of advanced heating elements and insulation to minimize electricity consumption
  • Flexible Customization: Support for both standardized product lines and bespoke kitchen layouts
  • Rapid Production and Delivery: Lead times of 25–35 working days for custom equipment packages

These factors make WISE a preferred partner for both commercial kitchen integrators and end users seeking reliable, cost-effective kitchen equipment.

Digital Presence & Contact

Although social media presence is currently limited, the official website serves as the primary platform for product catalogs, inquiries, and distributor communication.

Strategic Outlook

As demand for modular, energy-efficient, and globally compliant kitchen equipment continues to rise, WISE is positioned to expand its manufacturing footprint and enhance its design innovation. By leveraging its manufacturing strengths, regulatory certifications, and global reach, WISE PROMOTION KITCHEN EQUIPMENT MANUFACTURING CO., LTD. aims to become a key player in the international commercial kitchen equipment supply chain.