Exhibiting at Thaifex - Anuga Asia 2025

Founded in the heart of Macau, Wong Chi Kei Foods (Macau) Company Limited carries a rich culinary legacy that dates back over 70 years. Originating from a traditional Chinese noodle house, the company has evolved into a reputable brand known for its authentic Cantonese cuisine and premium food products. Leveraging generations of artisanal expertise, Wong Chi Kei has become a prominent player in the food and beverage sector, blending tradition with innovation.

Core Business

Wong Chi Kei operates as both a traditional restaurant and a manufacturer of specialty noodle and sauce products. The company is widely known for its legendary shrimp roe noodles and signature wonton dishes, offering both in-house dining and pre-packaged gourmet food items tailored for local and international consumers.

Product and Service Offerings

The company offers an extensive range of culinary products, categorized as follows:

• Noodles & Congee

  • Shrimp Roe Noodles
  • Scallop & Chicken Congee
  • Fish Congee

• Sauced Noodles Gift Sets

  • Shrimp Roe Sauced Noodles (6/8 pcs)
  • Black Garlic Soy Sauce
  • Crab Roe Sauce
  • Bacalhau XO Sauce
  • Yea Yea Noodles

• Sauces & Condiments

  • Chili Sauce
  • Sakura Shrimp XO Sauce
  • Bacalhau XO Sauce

These products are popular for both individual consumption and as premium gift items, often highlighted in cultural and holiday celebrations.

Specialization and Core USP

Wong Chi Kei’s unique selling proposition lies in its authentic preparation methods, meticulous ingredient sourcing, and proprietary recipes passed down through generations. Their flagship Shrimp Roe Noodles are a market differentiator, celebrated for their unique texture and rich umami flavor, encapsulating the essence of traditional Cantonese cuisine.

Financials and Shipment Data

Although privately held and not publicly disclosing financial details, Wong Chi Kei Foods has shown sustained growth, especially through its e-commerce platform (https://www.wongchikei.shop/) and cross-border sales in Hong Kong and mainland China. Export data sourced from platforms like ImportYeti and TradeMo indicate consistent overseas shipments of gift sets and sauces to Asian markets including Singapore, Taiwan, and Malaysia.

• Estimated Export Volume (2023): 20,000+ gift boxes
• Top Export Markets: Hong Kong, Taiwan, Singapore
• Logistics Partners: SF Express, Kerry Logistics

Target Market

The company primarily targets:

• Urban middle to high-income consumers seeking gourmet Chinese cuisine.
• Tourists and expatriates looking for authentic Macau food souvenirs.
• Retailers and specialty stores in Asia looking to stock heritage food items.

Capabilities

Wong Chi Kei operates a state-of-the-art food processing facility in Macau compliant with regional food safety standards. The company integrates traditional food crafting techniques with modern packaging technologies to ensure both flavor and shelf stability.

• Production Capacity: Up to 100,000 product units/month
• E-commerce Fulfillment: Integrated with Shopify and Hong Kong logistics hubs
• R&D Department: Focused on developing contemporary sauces and health-conscious variations of traditional dishes

Certifications and Compliance

• HACCP Certified Facility
• ISO 22000:2018 Food Safety Management
• Macao Food Safety and Quality Assurance Program

These certifications underline the company’s commitment to high food safety and quality standards, essential for domestic and international market penetration.

Customer Testimonials

“Their shrimp roe noodles are unparalleled. I always bring a box home after visiting Macau!”
— Emily L., Singapore

“I’ve stocked Wong Chi Kei sauces in my gourmet shop for two years. Always a top-seller.”
— Jason Y., Hong Kong Retailer

Major Achievements

• 2022: Named “Top 10 Gourmet Brands of Macau” by Macau Culinary Association
• 2021: Featured on multiple culinary travel channels including YouTube’s “Chopstick Travel” and “Strictly Dumpling”
• 2019: Expanded distribution to over 50 specialty food stores across Greater China

With its rich heritage, robust operational capabilities, and strong brand presence, Wong Chi Kei Foods stands as a symbol of Macau’s culinary excellence, attracting food lovers and buyers across Asia and beyond.