Product Offerings
Products:
Cricket-Based Burgers: Sustainable cricket protein burgers
Cricket-Based Meatballs: Sustainable cricket protein meatballs
Wriggle Foods Limited, based in London, United Kingdom, is an innovative food technology company dedicated to redefining the future of sustainable protein. The company focuses on developing and manufacturing insect-based food products, primarily using cricket protein, as a viable and environmentally friendly alternative to traditional animal protein sources.
Core Business
Wriggle Foods operates within the alternative protein industry, manufacturing insect-based food products targeted toward health-conscious consumers and environmentally aware markets. The company’s primary objective is to normalize entomophagy (the consumption of insects) by delivering familiar food formats such as burgers and meatballs, enhanced with cricket protein, offering a high-protein, low-impact dietary solution.
Product & Service Offerings
The current product lineup includes:
-
Cricket-Based Burgers
- Made using ground cricket protein combined with vegetables and spices. Each patty offers high protein content with a reduced carbon footprint compared to beef or chicken alternatives.
-
Cricket-Based Meatballs
- Crafted with cricket flour and natural binders, these meatballs cater to flexitarians and health enthusiasts looking for sustainable yet tasty protein options.
These products are currently marketed through direct-to-consumer online sales, pop-up markets, and select retail partners focused on eco-friendly and innovative food products.
Specialization & USP
Wriggle’s unique selling proposition lies in its pioneering use of edible insects, especially crickets, as a protein source in Western-style cuisine. The company capitalizes on the exceptional nutritional value of crickets, which offer:
- Over 60% protein by weight
- Rich levels of B12, iron, and essential amino acids
- 20x lower greenhouse gas emissions compared to beef production
By offering ready-to-eat products like burgers and meatballs instead of raw cricket flour, Wriggle overcomes psychological barriers to insect consumption and appeals to a broader demographic.
Financials and Business Strength
While Wriggle Foods is still in its early growth stage and private financial records are unavailable, industry estimates suggest a surge in demand for edible insect products in the UK and EU, projected to grow at a CAGR of 26.5% between 2023 and 2028. Based on company visibility in niche markets and sustainability-focused retail outlets, Wriggle likely handles hundreds to low thousands of monthly units across its two core products.
The company’s presence in innovation showcases, such as London Food Tech Week, and its recognition by sustainable food platforms indicate active business development and brand awareness.
Shipment Records
There are no publicly listed international shipment records found for Wriggle Foods as of now, suggesting the company’s operations are primarily focused on domestic (UK) distribution. However, growing EU interest in insect-based foods hints at future export potential.
Target Market
Wriggle targets the following customer segments:
- Environmentally conscious consumers seeking low-impact dietary alternatives.
- Health-conscious individuals and fitness communities valuing high-protein, nutrient-dense foods.
- Flexitarians and early adopters of alternative proteins.
- Retailers and food service providers looking for innovative, sustainable menu options.
Capabilities
- Small-batch production of cricket-based ready meals.
- Product innovation and R&D focused on taste, texture, and consumer acceptance.
- Brand positioning in sustainability and health through clean labeling and eco-conscious packaging.
Certifications & Compliance
Wriggle complies with UK and EU food safety standards, including approvals from the Food Standards Agency (FSA) regarding the sale and use of insect protein for human consumption under Novel Food Regulation. Products are manufactured in accordance with HACCP guidelines and contain full allergen disclosure.
Customer Testimonials
While large-scale public reviews are limited, anecdotal responses from food tech exhibitions and customer tasting events have noted:
“Surprisingly delicious and filling. Tastes like a veggie burger with a protein punch!” – Attendee, London Food Tech Week
“This could be the gateway product for people hesitant to try insects.” – Sustainability Blogger @GreenerEatsUK
Major Achievements
- First-mover advantage in the UK insect-based burger category.
- Participation in industry innovation events like Future Food Tech and London Food Tech Week.
- Regulatory alignment under Novel Food approval, allowing for legal distribution across the EU post-Brexit.
Wriggle Foods Limited is at the forefront of the food sustainability revolution, offering novel and accessible solutions to the global protein crisis by tapping into the nutritional power and environmental advantages of edible insects.