Product Offerings
Products:
Solid Beverages: Soft Ice Cream Pre-mix Powder, Fruit Jam, Beverage Powders, Soft Ice Cream and Soft Ice Cream Slurry
Wuchang Huayi Shengxue Solid Beverage Production Co., Ltd. is a specialized food manufacturing enterprise based in Wuchang, Heilongjiang Province, China. Known under the local and export brand 桦翼圣雪 (TREASURE), the company focuses on the production of powdered beverages, soft ice cream pre-mix powders, and associated ingredients for dessert and beverage applications. With a niche in solid-state food manufacturing, the company serves both the Chinese domestic market and international customers with high-quality, scalable product solutions for foodservice and retail distribution.
Core Business
The company’s core competency lies in the development and large-scale production of solid beverage formulations, offering a reliable supply chain for ice cream and drink preparation businesses. Main product categories include:
-
Solid Beverage Powders:
- Soft Ice Cream Pre-mix Powders
- Soft Ice Cream Slurry
- Instant Beverage Powders (fruit-flavored drinks, tea-based powders)
- Powdered Fruit Jams
-
Complementary Products:
- Ice Cream Cones and related dessert delivery accessories
These product lines are widely used in ice cream parlors, cafés, beverage franchises, fast-food outlets, and food distribution services.
Manufacturing Capabilities
Operating as a regional-scale manufacturer, Wuchang Huayi Shengxue likely possesses:
- Automated powder blending systems
- Hygienic packaging lines for food-grade pouches and sachets
- Storage and handling facilities for dairy powders, sugars, fruit essences, and stabilizers
- Cold-chain and ambient logistics integration
The company is positioned to deliver bulk pre-mixes and private-label solutions with customizable flavor profiles, ingredient specifications, and branding.
Production capacity is not publicly disclosed, but firms in this segment typically output 50 to 100 metric tons of powder monthly, depending on order configurations and seasonal demand.
Target Market and Client Segments
The company’s products cater to a growing network of businesses and food industry segments including:
- Soft Serve Ice Cream Brands
- Tea & Beverage Chains
- Café and Dessert Shops
- Institutional Canteens and School Meal Programs
- OEM/ODM Partners for Private Label Production
Clients typically seek long shelf-life, consistent product behavior, and ease of storage and reconstitution—all of which are advantages of solid beverage products.
Product Positioning and Competitive Advantages
Key differentiators of Wuchang Huayi Shengxue’s offerings include:
- Customization: Flavor, sweetness, texture, and viscosity levels can be adapted per client need
- Shelf-stability: Solid state reduces the need for preservatives and refrigeration
- Economies of Scale: Powder format allows for cost-effective transport and storage
- End-user Convenience: Simplified mixing instructions for retail and catering staff
These traits make the products attractive to businesses seeking operational simplicity and long shelf-life without compromising flavor or quality.
Brands and Recognition
The company operates under the brand name:
- 桦翼圣雪 (TREASURE)
While not yet a mass-consumer brand, TREASURE is recognized within niche foodservice networks in northern China and is gaining traction as a reliable OEM provider.
Compliance and Quality Control
While specific certification details are not publicly listed, beverage manufacturers in China typically operate under:
- SC Certification (China’s Food Production License System)
- HACCP Compliance for food safety management
- ISO 22000 standards for international food safety
- Ingredient testing to ensure non-GMO and allergen declarations
Given its food-grade production scope, adherence to national food safety and inspection regulations is a baseline operational requirement.
Contact and Export Information
- Contact Name: 张恩录
- Email: 18645185166@168.com
- Phone: +86-18645185166, +86-15162123220
- City: Wuchang, Heilongjiang, China
Although export-specific data and international certifications (e.g., FDA or EU food safety compliance) are not documented, the company’s product format is highly exportable under HS Codes:
- 2106.90: Other food preparations not elsewhere specified
- 1905.90: Ice cream cones and similar baked goods
Market Trends and Growth Opportunities
With the rising demand for DIY beverages, frozen dessert experiences, and instant preparation formats, the market for powdered ice cream and drink pre-mixes is growing in both emerging and mature foodservice markets.
Wuchang Huayi Shengxue is strategically positioned to:
- Expand private label production for beverage startups
- Scale manufacturing to supply regional franchises
- Leverage the TREASURE brand for domestic market penetration
With food safety regulations becoming more stringent and the market leaning toward convenience and customization, the company's infrastructure and product model support continued regional growth and international expansion potential.