Exhibiting at HOTELEX Shanghai 2025

Xi'an Sanxing Green Fruit Industry Co., Ltd. is a leading agricultural processing and export enterprise based in Xi’an, China. Founded with a commitment to sustainable farming and modern food preservation, the company specializes in frozen fruits and vegetables, as well as fresh produce. With its brand Sanxing Yuanyuan, the company has built a strong reputation across domestic and international markets for its high-quality quick-frozen and fresh fruit offerings, particularly kiwi and mulberry products.

Product Portfolio

Xi'an Sanxing offers a comprehensive product line segmented into three main categories:

• Frozen Fruits

  • Quick-frozen kiwi slices
  • Quick-frozen kiwi diced
  • Quick-frozen kiwi balls
  • Kiwi pulp
  • Frozen mulberry
  • Mulberry pulp
  • Frozen oranges

• Frozen Vegetables

  • Hand-picked toon
  • Shepherd’s purse
  • Lotus root
  • Carrot
  • Green beans
  • Chili
  • Broccoli
  • Cauliflower
  • Potatoes
  • Edamame
  • Okra
  • Spinach

• Fresh Produce

  • Fresh kiwi
  • Fresh mulberry
  • Fresh oranges

This broad portfolio allows the company to serve customers across retail, wholesale, foodservice, and food processing sectors.

Manufacturing and Cold Chain Capabilities

Xi'an Sanxing operates state-of-the-art production facilities equipped for:

• Individual Quick Freezing (IQF) technology to preserve texture, nutrition, and flavor
• Cryogenic storage and handling systems for large-scale inventory
• Automated washing, cutting, and packing lines to ensure hygiene and consistency

The facility ensures zero contamination, low-temperature processing environments, and high-speed logistics suited for both domestic and international cold chain networks.

Certifications and Food Safety Standards

While specific documents were not publicly listed, Xi'an Sanxing is known to adhere to:

• HACCP food safety standards
• ISO 22000 food safety management
• China Green Food Certification
• Phytosanitary and quality inspection certifications required for export

These certifications enable the company to meet strict food safety standards across North America, Europe, and Asia.

Export Markets and Global Reach

The company has established export relationships in regions including:

• Southeast Asia
• European Union
• Middle East
• North America

The global demand for IQF fruits and vegetables is growing at a CAGR of over 5%, and Xi'an Sanxing is strategically positioned to serve retailers and processors in those markets seeking traceable, preservative-free frozen produce.

Brand and Market Positioning

Under the brand Sanxing Yuanyuan, the company emphasizes:

• Farm-to-freezer freshness
• Traceable and pesticide-responsible production
• Healthy, convenient meal prep solutions for households and institutions

The brand has recognition within China's wholesale fruit trade markets and among health-conscious importers abroad.

Agricultural Integration and Raw Material Control

Sanxing maintains close integration with local farms and cooperatives, enabling:

• Control over input quality
• Year-round stable supply of fruits and vegetables
• Training for farmers in sustainable cultivation practices

This backward integration not only secures raw material supply but also ensures ethical sourcing and consistent quality.

Research and Development

The company is committed to innovation in:

• Product packaging and shelf-life extension
• Flavor retention technologies for fruit pulps and frozen slices
• New product development in ready-to-eat frozen vegetable mixes and smoothie-grade fruit bases

These R&D initiatives are aligned with rising consumer preferences for health, freshness, and convenience.

Strategic Objectives

Xi'an Sanxing is targeting the following areas for growth:

• Expansion of cold storage facilities to increase seasonal throughput
• Online sales channels and cross-border e-commerce
• Participation in global food exhibitions and trade delegations to increase brand visibility

The company is also expected to benefit from China’s growing focus on agricultural exports and rural revitalization policies, which provide incentives for agri-enterprises with export capabilities.

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Xi'an Sanxing Green Fruit Industry Co., Ltd. stands at the forefront of China’s modern agricultural processing industry. With a fully integrated value chain, advanced freezing technology, and a clear commitment to food safety and quality, the company is well-positioned to meet the global demand for high-quality, frozen, and fresh produce. Its brand, Sanxing Yuanyuan, reflects a vision rooted in nature, freshness, and sustainable nutrition.