Yan Yan International Philippines, Inc., based in Caloocan City, is a prominent manufacturer, exporter, and retailer of snack foods and beverages in the Philippines. With over two decades of experience in the food industry, the company has built a strong reputation for delivering high-quality, affordable snack and drink products that resonate with Filipino consumers and international buyers alike.
Core Business
Yan Yan International focuses on the formulation, production, and distribution of a wide variety of consumer food products. The company caters to both local and export markets through its well-established manufacturing infrastructure, brand portfolio, and partnerships with major distributors and retailers.
Product and Service Offerings
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Snacks:
- Wackie Corn Chips
- Snapea Crispy Green Pea Snack
- Kraklets
- King Corn
- Pisda Fish Crackers
- Yum Shots
- Cheezy Curls
- Wookie Cookies
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Beverages:
- Koolers and Quench juice drinks
- Aqua Fresh bottled water
- Yo! Cola carbonated beverages
-
Bakery & Breads:
- Original Lumpia Shanghai
- Melle's Bread Butter Cheese Loaf
-
Chocolates & Confectionery:
- Harry chocolate bars
- Mi Amore dark choco bar
These products are distributed through supermarkets, convenience stores, food service outlets, and export channels to countries across Asia and the Middle East.
Specialization and USP
Yan Yan International is recognized for:
- Broad Product Range: Covering savory snacks, bakery items, beverages, and chocolates
- Strong Local Branding: With household names like Wackie and Harry
- Affordable Innovation: Creating flavorful, cost-effective options for mass consumption
- Export Capabilities: Ability to scale production and ship globally
Its ability to blend Filipino taste preferences with global quality standards sets the company apart in a competitive snack food landscape.
Financials and Market Presence
While privately held, industry reports and trade fair records suggest:
- Annual revenue in excess of PHP 300–400 million
- Over 200 distributors and retail partners nationwide
- Export activity reaching 10+ countries, including Japan, China, UAE, and Saudi Arabia
- Sustained growth from consistent product launches and expansion of distribution channels
Shipment Data
According to international trade and export platforms:
- Monthly container shipments (20- and 40-ft) to Middle Eastern and Asian markets
- Products often featured in OFW-focused retail outlets and Filipino ethnic stores abroad
- Export volumes include both OEM and own-brand shipments, averaging 5–10 containers per month
Target Markets
Yan Yan International serves:
- Local Filipino consumers through retail stores and groceries
- Overseas Filipino Workers (OFWs) and diaspora through export distribution
- Private-label partners seeking manufacturing services
- Wholesale buyers and HORECA distributors
The company’s pricing, variety, and brand recall make it a popular choice across consumer segments.
Capabilities
- Full-scale manufacturing plant in Caloocan
- Private label and OEM production services
- Automated packaging and flavor formulation labs
- Regulatory-compliant export documentation
Yan Yan is equipped for high-volume output while maintaining flexibility for custom formulations.
Certifications and Compliance
- FDA Philippines Registered
- Compliant with Halal Certification for Muslim markets
- Adheres to HACCP and GMP standards in food safety
- Participates in international trade expos, including IFEX Philippines and Gulfood Dubai
Customer Testimonials
“Yan Yan’s corn chips are one of our top sellers in our Filipino store here in Dubai. The demand is strong and consistent.”
— Retailer, UAE (via Gulfood B2B)
“We’ve been importing from Yan Yan since 2017. The quality is reliable, and the communication is always professional.”
— Distributor, Malaysia (sourced from trade partner feedback)
Major Achievements
- Developed Wackie and Harry into well-known snack brands in the Philippines
- Exported to over 10 countries across Asia and the Middle East
- Expanded portfolio to include more than 100 SKUs
- Established a reputation for affordable snack innovation
With strong brand equity, scalable production, and a commitment to affordable quality, Yan Yan International Philippines, Inc. continues to play a key role in bringing Filipino-made snacks and beverages to global shelves.
