Established in the Philippines with a vision to become a household name in the FMCG sector, YanYan International Philippines, Inc. is a diversified food and beverage manufacturer, exporter, and retailer. The company has grown into one of the country’s leading producers of snacks, chocolates, baked goods, and beverages, offering an expansive portfolio tailored to the tastes of Filipino and global consumers.
Core Business and Product Offerings
YanYan International's broad product range includes:
- Snacks: Featuring popular items such as Lumpia Shanghai, Kraklets, Wookie, Karoke Green Peas, King Corn, and Pisda Fish Crackers.
- Chocolates: A wide variety including Venus, Narcissus, Harry, Choknaks Fun Choco, Choco Power, and Cookie Crumble.
- Breads and Baked Goods: Including American Bread, Cupcakes, Round Cakes, Roll Cakes, and Specialty Cakes.
- Beverages: Fruit-based drinks and sparkling beverages such as Koolers Fun Drink, Juigo Juice, Quench Sparkling Juice, Goody Root Beer, and Enercola.
- Instant Beverages: Coffee, Milk Tea, and Cocoa Mixes for home and on-the-go consumption.
These products are marketed under distinctive brands like OK, Wackie, Harry, Koolers, and Mi Amore, resonating well with diverse consumer demographics.
Specialization and Unique Selling Proposition
YanYan International's USP lies in its product variety and affordability, meeting the everyday needs of Filipino consumers while also appealing to international markets through ethnic and nostalgia-based snacking experiences. The company leverages creative packaging, local flavors, and continuous innovation, maintaining relevance across generations.
Financial Strength and Market Presence
Though privately held, YanYan International maintains a strong position in the domestic FMCG market, especially in the low-to-mid income segments. According to export data and industry insights:
- The company exports to Asia-Pacific, Middle East, and parts of Europe, expanding its ethnic snack product base.
- Multiple container shipments are made monthly, with products sold in Asian grocery stores and Filipino retail outlets abroad.
- Brands like Wackie and Harry Chocolates have gained significant retail shelf space in both modern trade and traditional sari-sari stores in the Philippines.
Target Market
YanYan primarily targets mass-market consumers and OFW communities, focusing on affordability, local flavor profiles, and portability. The company also caters to international ethnic food markets where Filipino snacks and beverages are in demand.
Capabilities
- Integrated Production: Owns and operates advanced food processing lines for snacks, chocolate molding, baking, and bottling.
- Packaging Flexibility: Offers consumer and family pack sizes with private labeling options for selected markets.
- R&D and Customization: Focus on flavor adaptation and seasonal product launches.
Certifications and Compliance
To ensure food safety and global export compliance, YanYan International adheres to:
- GMP (Good Manufacturing Practices)
- HALAL Certification
- FDA Philippines accreditation
- HACCP compliance for selected products
These certifications support its growing export footprint and trust among domestic retailers.
Customer Feedback and Reputation
YanYan’s products are well-received in both retail and online platforms for their value-for-money appeal, nostalgic brand storytelling, and kid-friendly packaging. Brand loyalty is driven by quality consistency and ongoing promotions across digital and traditional media.
Major Achievements
- Recognized as one of the Top Local Snack Brands in multiple FMCG surveys.
- Expansion to over 15 countries, serving Filipino communities abroad.
- Launched over 50 SKUs across multiple categories, expanding brand reach.
- Active participation in food expos and international trade fairs such as IFEX Philippines and Gulfood Dubai.
YanYan International Philippines, Inc. has positioned itself as a dependable, innovative, and consumer-driven food manufacturer committed to delivering quality products at accessible price points while honoring Filipino culinary culture.
