YaYa Hawaii Select, based in Honolulu, Hawaii, is a specialty food manufacturer and retailer dedicated to delivering high-quality, tropical fruit-based snacks, teas, and health supplements. The company has carved out a unique identity in the natural foods sector by combining Hawaii’s indigenous flavors with global wellness trends, resulting in a broad portfolio of clean-label, tropical fruit-derived products.
Company Overview
YaYa Hawaii Select serves as a gateway to the flavors of the Pacific, offering gourmet dried fruits, exotic teas, superfood powders, and nutraceutical supplements. With a strong emphasis on natural, non-GMO, and preservative-free ingredients, the company appeals to health-conscious consumers, retailers, and wellness brands across the United States and international markets.
Product Categories
YaYa Hawaii Select’s portfolio is organized into four primary segments:
1. Dried Fruits
- Pineapple
- Mango
- Guava
- Dragon Fruit
- Jackfruit
- Young Coconut
- Lilikoi (Passion Fruit)
- Ginger
- Hibiscus
All dried fruits are prepared with minimal processing, ensuring preservation of natural flavor, nutrients, and color. Products are available in resealable pouches optimized for both retail and bulk distribution.
2. Tropical Teas
- Pineapple Mango Tea
- Hibiscus Orange Tea
- Lava Papaya Tea
- Butterfly Lychee Tea
These blends are caffeine-free, antioxidant-rich infusions crafted from dried tropical fruit pieces and floral botanicals, targeting both wellness tea drinkers and culinary retailers.
3. Supplements
- Noni Premium Capsules: Sourced from Noni fruit (Morinda citrifolia), known for its traditional use in Pacific Islander medicine for immune support, inflammation reduction, and digestive balance.
4. Juice Powders
A wide range of tropical juice powders for use in beverages, supplements, and culinary applications:
- Apple, Banana, Black Currant, Blood Orange, Blueberry, Cranberry, Dark Plum, Dragon Fruit, Elderberry, Grape, Grapefruit, Guava, Kiwi, Lemon, Lilikoi (Passion Fruit)
Each powder is made from dehydrated juice extracts and offers a concentrated source of flavor and nutritional value, suitable for blending into drinks, smoothie mixes, baking products, and functional foods.
Manufacturing & Quality Control
All products are manufactured under strict hygiene and quality protocols, including:
- Dehydration and drying using low-temperature preservation methods
- No artificial flavors, colors, or preservatives
- Products are non-GMO, gluten-free, and vegan-friendly
- Bulk and private label options for global buyers and health food brands
While most sourcing is done locally in Hawaii or the Pacific Rim, the company partners with certified farms and processors for select tropical fruits and herbs, ensuring year-round consistency and supply.
Packaging & Distribution
YaYa Hawaii’s packaging is designed for both consumer convenience and retail display:
- Resealable stand-up pouches for dried fruits and powders
- Premium boxed sets for teas
- Shelf-stable supplement bottles for capsules
Distribution channels include:
- Online direct-to-consumer via yayahawaii.com
- Amazon and other e-commerce platforms
- Health food stores, tourist gift shops, and specialty grocers across Hawaii and the U.S. mainland
Target Market
The company’s primary consumer segments include:
- Health-conscious adults and wellness seekers
- Specialty grocery buyers and functional food formulators
- Natural/organic retailers and gift-oriented outlets
- Hospitality partners (hotels, spas, and wellness resorts)
YaYa Hawaii's branding appeals strongly to buyers interested in exotic flavors, plant-based nutrition, and clean-label snacks.
Sustainability & Ethical Practices
The company actively supports sustainable practices:
- Eco-conscious packaging for most products
- Small-batch production to minimize waste
- Collaboration with local Hawaiian farmers and cooperatives
- Emphasis on plant-based, whole-food ingredients across the board
YaYa Hawaii also participates in community events and donates portions of its revenue to Hawaiian agricultural and wellness initiatives.
Competitive Edge
- Strong Hawaiian branding and origin story
- Extensive tropical fruit product range not commonly available from mainland competitors
- Alignment with clean eating, superfoods, and functional nutrition movements
- E-commerce and digital-first strategy ensuring customer accessibility
Brand Identity
- YaYa Hawaii Select: The flagship brand representing the best of Hawaii’s fruit bounty, infused into modern formats for everyday wellness and enjoyment.
YaYa Hawaii Select continues to deliver the authentic taste of the islands while meeting the demands of global wellness consumers, combining premium sourcing with innovation in natural snacking and beverage enhancement.
