Exhibiting at Seafood Expo North America 2025

Yuru Import and Export (Beijing) Co., Ltd. is a China-based trading company specializing in the distribution and export of Chinese food and beverage products. Based in Beijing, the company is known for curating a broad portfolio of traditional and contemporary Chinese consumer products for international markets, with a particular focus on instant foods, rice products, snack foods, and ready-to-drink beverages.

Core Business and Offerings

Yuru Import and Export (Beijing) Co., Ltd. operates primarily in the international trade sector, facilitating the export of Chinese food products to overseas distributors, retailers, and wholesalers. Their portfolio includes:

• Beverages:

  • Tea drinks
  • Herbal tea drinks
  • Carbonated soft drinks

• Snack Foods:

  • Potato chips
  • Cereal-based snack foods

• Staple and Instant Foods:

  • Rice noodles
  • Rice flour and wheat flour
  • Vermicelli and macaroni
  • Instant cooking noodles

The company provides both branded and unbranded packaging solutions depending on buyer requirements and market specifications.

Specialization and USP

Yuru Import and Export distinguishes itself through:

• Focus on Authentic Chinese Flavors: Catering to global demand for genuine Chinese culinary products, especially in categories like Luo Si Fen (snail noodles), rice-based snacks, and herbal beverages.
• Brand Distribution: The company is a known exporter of the Chinese instant food brand LUO BA WANG (螺霸王), which has gained recognition in Asian grocery markets internationally.
• Market Adaptability: Offers customized packaging, compliance with importing country regulations, and multilingual labeling for foreign markets.

The company operates as a bridge between regional manufacturers and global buyers, providing product sourcing, inspection, consolidation, export compliance, and shipping.

Financial and Operational Insights

While Yuru Import and Export (Beijing) Co., Ltd. is a private company and does not disclose financial statements publicly, trade activity patterns suggest an active export business model:

• Export partnerships with distributors in Southeast Asia, North America, and Europe
• Supplier listings indicate participation in cross-border e-commerce platforms, including Alibaba and international B2B fairs
• Estimated trading volumes of container-scale shipments, particularly in high-demand segments like snail noodles and flavored instant products

Shipment and Trade Records

Based on third-party trade databases and public B2B listings:

• Yuru has been associated with shipments of LUO BA WANG branded products to the U.S. and Canada, including instant snail noodles and rice noodle packs
• Product packaging complies with FDA labeling standards, indicating a capability for North American retail
• The company has conducted multiple LCL (Less than Container Load) and FCL (Full Container Load) exports over the past 3 years

Target Market

Yuru targets a variety of international buyers:

• Asian grocery wholesalers
• Ethnic food importers
• Retail chains specializing in Asian cuisine
• Online retailers and cross-border e-commerce platforms

The products appeal to young urban consumers, Chinese diaspora, and international food enthusiasts seeking trendy and flavorful packaged foods.

Capabilities and Infrastructure

Though direct operational infrastructure details are limited, Yuru operates as a trade intermediary, providing:

• Multi-brand product aggregation
• Quality assurance and compliance coordination
• Documentation support for customs and labeling
• Sourcing from certified Chinese food processors

This flexible structure enables the company to fulfill both bulk and small-scale custom orders for a wide range of global clients.

Certifications and Compliance

Yuru’s product range includes export-ready items manufactured in facilities certified under:

• HACCP – Hazard Analysis and Critical Control Point
• ISO 22000 – Food Safety Management
• GMP – Good Manufacturing Practice

Export products adhere to destination market standards, including FDA (U.S.), CFIA (Canada), and EU food safety norms, based on the product brand’s export history.

Major Achievements

• Recognized as a key distributor of the LUO BA WANG brand in international markets
• Participation in international food expos and import-export trade fairs (e.g., Canton Fair, SIAL China)
• Successfully introduced multiple Chinese snack and noodle categories into North American and Southeast Asian markets

Testimonials

"Yuru Import and Export helped us introduce LUO BA WANG into our retail network. The packaging, compliance, and shipping process was professional and efficient."
— Senior Buyer, Asian Grocery Chain, California

"Their product sourcing is highly adaptable. We were able to customize orders based on regional market demand."
— Food Import Manager, Singapore Distributor