Fujian Zishan Group Co., Ltd., established in 1984, is one of China's largest and most diversified food manufacturing enterprises. Headquartered in Longhai City, Zhangzhou, Fujian Province, Zishan has developed a vertically integrated agribusiness structure encompassing canned food production, frozen foods, beverages, and convenience meals. With over 40 years of sustained growth, Zishan has become a global benchmark in the field of processed and canned food exports.
Core Business and Product Portfolio
Zishan operates across several major product lines, including:
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Canned Foods:
- Seafood: sardines, mackerel, shrimp
- Vegetables: mushrooms, asparagus, corn, green beans
- Pickled and preserved vegetables
-
IQF (Individually Quick Frozen) Foods:
- Frozen mushrooms
- Frozen bamboo shoots
- Mixed frozen vegetables
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Beverages:
- Bottled mineral water
- Fruit and vegetable juices
- Functional health drinks
-
Convenience Foods:
- Self-heating ready meals (noodles, rice boxes)
- Instant noodles with real ingredients
These products are marketed under the brands “Zishan (Q51)” and “Purple Mountain Group”, serving both retail and foodservice markets globally.
Manufacturing Infrastructure and Scale
Zishan operates a vast food processing ecosystem comprising:
- 10 subsidiaries and production bases across China
- Total factory space exceeding 300,000 square meters
- Annual processing capacity of over 200,000 metric tons
- Cold chain logistics and warehousing facilities
- Fully automated production lines for canning, sterilization, IQF freezing, and beverage bottling
The company has over 4,000 employees, including experienced technical staff, food safety engineers, and international trade professionals.
Financial Strength and Group Assets
As of the latest reported data:
- Group assets exceed RMB 400 million (~USD 55 million)
- Listed among China’s Top 10 Enterprises in the Canned Food Industry
- Revenue derived from both domestic sales and exports to more than 60 countries worldwide
The company was group-listed in 2008 and continues to expand its global footprint through joint ventures and trade partnerships.
Export Markets and Shipment Performance
Zishan is a high-volume exporter with verified export records to:
- Japan – holds over 60% market share for canned mushrooms
- Europe – major importer of asparagus, mushrooms, and canned fish
- North America, Middle East, Southeast Asia, and Africa
The company ships multiple reefer containers per week and works with importers, supermarket chains, and institutional buyers. Its products are regularly featured in international food exhibitions like Anuga, SIAL, and Gulfood.
Certifications and Food Safety Compliance
Zishan is fully certified and maintains global compliance with the following:
- ISO 9001 Quality Management System
- ISO 22000 / HACCP
- BRC Global Food Standard
- IFS Food Standard
- FDA (U.S. market)
- HALAL Certification
- Kosher Certification
These certifications support Zishan's access to highly regulated markets and validate its robust internal quality assurance systems.
Innovation and R&D
Zishan operates a dedicated R&D department focused on:
- Nutrient-retention technologies
- Self-heating meal engineering
- Eco-friendly packaging development
- New flavor profiles and health-focused products
Their self-heating instant noodle and rice product line is considered one of the most advanced in China, combining shelf stability with culinary authenticity.
Target Markets and Client Segments
Zishan serves a global client base including:
- Retail chains
- Foodservice distributors
- Convenience food retailers
- Importers and wholesale agents
- OEM/private label brands
Their flexible packaging formats and ability to customize formulations make them attractive to B2B and B2C customers alike.
Customer Testimonials
“Zishan’s canned vegetables meet EU quality benchmarks. Their logistics and documentation support have always been professional and timely.”
— Senior Buyer, German Food Importer
“Their self-heating meal line is innovative and widely accepted by our convenience store clients. Excellent packaging and portion control.”
— Procurement Head, Southeast Asian Retail Chain
Awards and Recognitions
- Top 10 National Canned Food Enterprise (China Canned Food Industry Association)
- Leading Export Enterprise of Fujian Province
- Strategic Partner to Major Japanese Retailers
- Recognized by the Chinese Ministry of Commerce as a Key Agricultural Industrialization Enterprise
Summary
With unmatched scale, diverse product lines, stringent quality standards, and deep international market penetration, Fujian Zishan Group Co., Ltd. stands as a flagship enterprise in China’s food export industry. Their legacy, innovation, and global compliance make them a trusted partner for international buyers seeking canned, frozen, and ready-to-eat food solutions from Asia.