Exhibiting at International Food & Drink Event (IFE) 2025

3 Aces London Ltd, trading under the vibrant and distinctive brand name Candy Theatre, is a United Kingdom-based wholesale and distribution company specializing in importing and supplying American confectionery, snacks, beverages, and novelty sweets. Operating from Southall, UK, the company has carved a niche in the premium candy import segment with a focus on novelty, nostalgic, and hard-to-find U.S. food products tailored for retail outlets across the UK and Europe.

Core Business and Product Offerings

The company serves as a premier distributor of globally recognized American candy and snack brands, offering an extensive selection including:

• Candy: Airheads, Nerds, Warheads, Laffy Taffy
• Chocolate: Hershey's, Reese's, M&M's
• Snacks & Groceries: Chips Ahoy Mini’s, Cookie Dough Bites, Red Velvet Cupcake Bites
• Beverages: Hatakosen Ramune Soda, Madam Hong Ice Tea, Arizona Drinks

The unique packaging and "theatre-style" presentation of many of its products are designed to appeal to niche markets, particularly among younger demographics and nostalgic consumers looking for American pop culture treats.

Specialization and Unique Selling Proposition

Candy Theatre specializes in importing novelty and themed confectionery, with an emphasis on vibrant packaging and unique flavor profiles that stand out on retail shelves. Their sourcing capabilities in the U.S. market enable them to offer limited-edition and seasonal imports that many other UK wholesalers do not stock.

A strong USP is their custom-built packaging strategy that aligns with cinematic themes—hence the "Candy Theatre" branding—which has allowed the company to create an immersive retail experience for consumers.

Market Reach and Target Audience

3 Aces London Ltd supplies a broad network of independent retailers, cinema chains, gift shops, online candy stores, and boutique outlets throughout the UK and parts of Europe. The company caters to a clientele that values authenticity, novelty, and premium imported goods.

Shipment and Export Records

According to import-export data platforms such as Volza and ImportYeti, 3 Aces London Ltd has a consistent history of importing American confectionery products into the UK. While the exact volume of shipments is confidential, shipment records indicate recurring imports from U.S. suppliers, particularly across New Jersey and California ports.

Data from ImportYeti indicates multiple consignments involving U.S. brands like Ferrara Candy Company and The Hershey Company between 2021 and 2023.

Financials and Business Performance

As a privately held company, 3 Aces London Ltd does not publish its financials publicly. However, insights from Companies House filings show sustained business activity and stable revenue growth since its incorporation. The brand's continuous expansion into European markets and retail partnerships signal increasing demand and business resilience in a competitive F&B import landscape.

Capabilities and Infrastructure

• Warehouse and Logistics: Modern warehousing facilities located in Southall with cold storage capabilities for temperature-sensitive goods.
• Sourcing Network: Established import channels in the U.S. and Asia for exclusive and trending snack items.
• Packaging Innovation: Custom-designed theatre-style boxes that enhance visual merchandising.
• Regulatory Compliance: All products meet UK and EU food safety and import standards including labeling and allergen compliance.

Certifications and Compliance

3 Aces London Ltd operates in compliance with the UK’s Food Standards Agency regulations and follows all EU guidelines for importing and distributing pre-packaged food items. The company ensures:

• Accurate ingredient labeling
• Allergen declaration
• Proper shelf-life management
• Environmental compliance for packaging waste

Customer Testimonials

“Candy Theatre products are some of our best-sellers. The novelty factor and the quality of the candy keep our customers coming back for more.”
— Independent Retailer, Birmingham

“We’ve seen a huge uptick in kids and young adults asking for U.S. brands. Candy Theatre fills that gap perfectly.”
— London-based Confectionery Store Owner

Achievements and Milestones

• Successfully launched Candy Theatre as a distinctive sub-brand, now recognized in UK retail circles
• Developed proprietary packaging and branding that differentiates from generic importers
• Gained retail partnerships with over 500+ local shops across the UK and expanding into European markets
• Featured in trade-focused video animation showcasing product line and retail concept: 3D Proposal Animation

3 Aces London Ltd continues to drive innovation in the candy wholesale space by combining strategic sourcing with branded storytelling that resonates with a modern, fun-loving audience.