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Exhibiting at International Food & Drink Event (IFE) 2025

2910a
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Product Categories:

Beverages, Condiments and Sauces, Fruits and Vegetables, Spices and Seasonings, Canned and Jarred Foods, Pulses, Herbal Syrups, Herbs and Teas, Dessert Mixes, Dressings and Syrups, Vinegars, Specialty Mixes

Products:

Spices & Seasonings: Ground spices, spice blends, seasoning mixes

Natural Herbs & Herbal Tea: Dried herbs, herbal tea blends

Dessert Mixes: Pudding mixes, cake mixes

Dressings & Syrups: Salad dressings, flavored syrups

Grains: Pulses, legumes, specialty grains

Founded in 1960 and based in Amman, Jordan, Adnan Khudari & Sons Trading Co. is a family-run company that has grown into one of the region’s most trusted producers and exporters of food products including spices, herbs, desserts, syrups, and pulses. Through its prominent brands Blue Mill and Al-Khudari, the company has established a wide customer base spanning local retail chains, international distributors, and private label clients across the Middle East, North Africa, Europe, and beyond.

Core Business

Adnan Khudari & Sons Trading Co. operates as a manufacturer, distributor, and exporter of high-quality, shelf-stable dry food products. The company is recognized for its vertically integrated model—from procurement and production to packaging and export—which enables full quality control and traceability.

Its business serves three core verticals:

  • Retail branded products
  • Private label manufacturing
  • Bulk food service supply

Product and Service Offerings

The company’s portfolio includes more than 300 SKUs under multiple food categories:

Spices & Seasonings

  • Ground and whole spices (cumin, paprika, black pepper, coriander, etc.)
  • Custom spice blends and seasoning mixes tailored for regional cuisines

Natural Herbs & Herbal Teas

  • Dried herbs such as thyme, mint, sage, chamomile
  • Herbal infusions in filter bags and loose formats

Dessert Mixes

  • Pudding powders
  • Instant cake mixes
  • Regional sweets blends (e.g., Muhallabia, Basbousa)

Dressings & Syrups

  • Salad dressings including French and Thousand Island
  • Flavored syrups for desserts and beverages

Grains & Pulses

  • Lentils, chickpeas, beans, bulgur
  • Specialty grains such as freekeh and quinoa

Products are available in various packaging formats including retail sachets, glass jars, PET containers, and food service packs.

Specialisation and Core USP

Adnan Khudari & Sons’ key strength lies in its ability to blend traditional Arab flavors with modern packaging, food safety, and product consistency. Their in-house R&D lab develops regional spice and herb profiles tailored to specific markets, while high-speed automated lines ensure hygienic and scalable production.

Unique selling propositions include:

  • Over 60 years of brand heritage in the Middle East
  • Custom private label solutions for both retailers and HORECA
  • Access to rare and regional herbs not widely available globally
  • Full traceability and export-readiness for over 30 international markets

Financial Strength

While privately held and not publicly traded, the company’s financial strength is reflected in:

  • Continuous investments in production and packaging lines
  • Expansion of exports across MENA and Europe
  • Partnerships with leading supermarket chains and distributors

Their consistent appearance in international food expos, combined with a growing product catalog, signals strong year-over-year business growth.

Export and Shipment Record

According to trade intelligence platforms like Volza and ImportYeti, Adnan Khudari & Sons actively exports to:

  • GCC countries: Saudi Arabia, UAE, Kuwait, Bahrain
  • North Africa: Egypt, Libya, Tunisia
  • Europe: United Kingdom, Germany, Netherlands
  • North America: Canada and selective U.S. ethnic markets

The company ships approximately 100–150 containers annually, with key products being spices, herbs, and pulses in branded or bulk formats. Shipment data highlights both recurrent importers and expanding new markets.

Target Markets

Adnan Khudari & Sons serves a wide range of clients including:

  • Retail supermarket chains
  • Specialty ethnic food stores
  • Foodservice and hospitality groups
  • Distributors of Mediterranean and Middle Eastern goods
  • Private label operators

The Blue Mill brand is recognized in multiple MENA households, while Al-Khudari has established itself as a trusted supplier for bulk and institutional clients.

Capabilities

The company's facilities are located in Amman and include:

  • Automated processing and blending lines
  • Packaging and filling units for dry goods and liquids
  • Temperature-controlled storage and logistics hubs
  • In-house R&D and food testing labs

They offer:

  • Multi-language packaging capabilities
  • Barcode and nutritional panel integration
  • Export documentation and customs clearance support

Certifications and Compliance

Adnan Khudari & Sons Trading Co. operates with full adherence to national and international food safety standards. Certifications include:

  • ISO 22000: Food Safety Management
  • HACCP Compliance
  • Jordan Food and Drug Administration (JFDA) Approved
  • Halal Certified
  • Customs-approved export registration for over 30 countries

Products meet labeling regulations for EU, GCC, and North American markets.

Customer Testimonials

“We’ve worked with Blue Mill products for over 10 years. The consistency in flavor and quality is why our customers ask for it by name.”
– Middle East Food Distributor, UAE

“Adnan Khudari’s private label team delivered exactly what we needed—on time, compliant, and beautifully packaged.”
– North African Retail Chain Buyer

Major Achievements

  • Over six decades in operation, making it one of Jordan’s oldest trading houses in food
  • Trusted exporter to 30+ international markets
  • Regular participant in global food trade exhibitions such as Gulfood, Anuga, and SIAL
  • Developed over 300 unique SKUs in dried goods and pantry staples
  • Recognized in Jordan as a top-tier food processing and export enterprise

Through quality, innovation, and cultural authenticity, Adnan Khudari & Sons Trading Co. continues to be a preferred choice for international buyers looking for reliable, high-quality Middle Eastern food products.