Aqua Nobel of Sweden AB is a pioneering beverage company specializing in premium alkaline spring water and functional water products with a strong sustainability ethos. Headquartered in Mörarp, Sweden, Aqua Nobel has redefined the Scandinavian bottled water segment with its focus on natural hydration, eco-innovative packaging, and a product range that aligns with modern wellness trends and environmental responsibility.
Company Overview
Founded with a vision to offer clean, functional hydration options in environmentally conscious formats, Aqua Nobel draws its water from natural springs in Österlen, one of Sweden’s most pristine water sources. The company operates under a transparent value chain model, overseeing water sourcing, processing, and packaging, with an emphasis on minimal environmental impact.
Product Portfolio
Aqua Nobel’s product line is structured into four major categories:
1. Alkaline Spring Water
- Naturally alkaline water with a pH of 8.2
- No additives or artificial minerals
- Packaged in plant-based Tetra Pak cartons, offering a 60% lower carbon footprint compared to traditional PET bottles
2. Flavored Waters
- Infused with natural fruit and botanical extracts
- Varieties include:
- Apple & Pear
- Lemon & Ginger
- Watermelon & Raspberry
- Orange & Blood Grape
- Sugar-free, calorie-free, and sweetener-free
3. Rescue Water
- Developed for emergency preparedness and disaster response
- Features a 5-year shelf life
- High-density packaging for long-term storage
4. Bag-in-Box Alkaline Water
- Bulk packaging format (5L)
- Targeted for offices, hospitality, and events
- Utilizes 100% recyclable outer cardboard and food-grade inner bag
Market Presence and Reach
Aqua Nobel has achieved wide recognition in Nordic countries and is expanding into broader European markets, driven by rising consumer demand for eco-packaged wellness beverages.
- Distributed in over 1,500 retail points across Sweden, including ICA, Coop, and Hemköp
- Presence in premium hotels, spas, gyms, and airports
- Growing e-commerce and direct-to-consumer presence via Swedish online grocery platforms
Export and Sales Insights
- Export Growth: Active expansion into Denmark, Finland, Germany, and the Netherlands
- Annual Production Volume (2023): Estimated at 12 million units
- Private Label Opportunities: Collaborating with retail chains to offer white-labeled alkaline water solutions
Financial Snapshot
While Aqua Nobel is a privately owned company with limited public financial disclosure, market estimates suggest:
- Revenue Estimate (2023): Between €5 million and €7 million
- YoY Growth: Approx. 22%, driven by demand for sustainable packaging and health-oriented beverages
Certifications and Quality Standards
Aqua Nobel maintains strict adherence to Nordic and EU standards for food safety and sustainability:
- ISO 22000 (Food Safety Management)
- FSC-Certified Packaging
- Carbon Footprint Declarations available for each product category
- Locally sourced and bottled in Sweden
Sustainability and Innovation
Sustainability is integral to Aqua Nobel’s brand DNA:
- First in Sweden to package alkaline water in Tetra Pak
- Each carton made of over 80% renewable materials
- Partnership with Plant-for-the-Planet: One tree planted for every 1,000 cartons sold
- Continuous investments in low-energy bottling technology and closed-loop water systems
Target Customers and Applications
Aqua Nobel targets:
- Health-conscious consumers seeking functional hydration
- Environmentally conscious buyers avoiding plastic
- Corporates adopting ESG procurement standards
- Emergency response and disaster management agencies for long-life Rescue Water
Customer Feedback
“The apple & pear flavor is a standout—it’s refreshing, clean, and we love the Tetra Pak packaging. It aligns with our brand’s values.”
– Buyer, Organic Grocery Chain, Sweden
“Rescue Water is a breakthrough. Our logistics and emergency planning teams now rely on Aqua Nobel for all contingency supply programs.”
– Procurement Officer, Swedish Civil Contingencies Agency (MSB)
Industry Recognition
- Featured at Nordic Organic Food Fair, Stockholm Food Tech Conference
- Awarded Best Sustainable Beverage Innovation (2022) by Nordic Beverage Awards
- Highlighted in Dagens Industri and Food Supply SE for packaging innovation
Aqua Nobel of Sweden AB continues to lead the evolution of bottled water by merging nature’s purity with cutting-edge sustainability and health-focused design.
