Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Aviko UK & Ireland is the British and Irish division of Aviko, one of the largest global producers of chilled and frozen potato products and appetizers. Based in Salford, United Kingdom, Aviko UK & Ireland serves the foodservice, catering, and retail industries with a wide range of high-quality, innovative potato-based solutions. As part of the Royal Cosun Group, a Dutch agricultural cooperative, Aviko benefits from a vertically integrated supply chain, strong sustainability ethos, and more than 60 years of industry expertise.

Core Business

Aviko UK & Ireland is focused on the manufacture, distribution, and innovation of frozen and chilled potato products. These include premium fries, hash browns, appetizers, and specialty potato sides. The company works closely with chefs, restaurant chains, pubs, QSRs, wholesalers, and catering services to provide versatile, time-saving, and consistently high-performing menu solutions.

Product and Service Offerings

Aviko UK & Ireland offers a broad product portfolio tailored to meet the evolving needs of the UK and Irish foodservice sector:

Premium Fries

• SuperCrunch Medium Cut Skin On
• SuperCrunch Thin Cut 9.5mm
• SuperCrunch Pure & Rustic

Appetizers

• Mozzarella Bites
• Beer Battered Onion Rings
• Breaded Onion Rings

Hash Browns

• Hash Brown Bites
• Hash Browns 45g

Potato Specialties

• Deep Crinkle Slices
• Gratin Potatoes
• Sauté Potatoes

Sweet Potato Range

• Sweet Potato Fries
• Sweet Potato Wedges

These products are developed for optimal plate performance, with long hold times, crispness retention, and a consistent golden finish. Many items are also gluten-free and suitable for vegetarian diets.

Specialization and Unique Selling Proposition

Aviko’s differentiation in the UK and Irish markets stems from:

• SuperCrunch Technology: Proprietary coating for fries that retain crispness for up to 20 minutes, ideal for dine-in, takeaway, and delivery.
• Chef-Led Development: Close collaboration with culinary professionals to innovate and refine products.
• Menu Versatility: Products designed for breakfast, lunch, snack, and dinner dayparts.
• Premium Sourcing: Potatoes grown on carefully selected European farms with full supply chain traceability.

Aviko also supports operators with marketing, menu development, and back-of-house training resources.

Financial Performance

While Aviko UK & Ireland’s individual financials are not publicly disclosed, its parent company, Aviko B.V., reported revenues of €823 million in 2022, exporting to over 110 countries. The UK & Ireland division is a key market in Western Europe, contributing significantly to the group’s strategic expansion in the premium and foodservice segments.

Shipment and Export Data

Key logistical insights and supply chain data:

• Main Distribution Channels: Foodservice distributors, wholesalers (e.g., Brakes, Bidfood), and cash & carry outlets.
• Product Origin: Processed in state-of-the-art facilities across the Netherlands, Germany, and Belgium, then imported into the UK.
• Cold Chain Integrity: Full compliance with chilled and frozen food transport standards.

Target Market

Aviko UK & Ireland targets:

• Restaurants and Pubs
• Quick Service Restaurants (QSRs)
• Catering Services
• Hotels and Hospitality
• Schools and Healthcare Foodservice Providers
• Retail (through select frozen ranges)

The company emphasizes building long-term partnerships with professional chefs and purchasing teams.

Capabilities

• R&D and Culinary Innovation Hubs in the Netherlands and UK
• Dedicated UK-based sales and support team
• Bespoke Menu and Concept Development
• Private Label Capabilities for retail and foodservice clients
• Sustainability Programs covering water efficiency, waste reduction, and sustainable agriculture

Certifications and Compliance

Aviko’s production and distribution systems meet the highest quality and safety standards:

• BRCGS Certification – British Retail Consortium Global Standards
• IFS Food Certification
• Halal and Kosher Options
• Gluten-Free SKUs
• EU & UK Food Safety Regulatory Compliance

Sustainability efforts are aligned with the Royal Cosun Group’s goals of circular agriculture and reducing environmental impact.

Customer Testimonials

“Aviko’s SuperCrunch Fries outperform any other fry we’ve tested for delivery. They stay hot and crispy, and our customers love the taste.”
– Head of Procurement, UK Gourmet Burger Chain

“The gratin potatoes and hash browns are premium products that save time without compromising on quality. A real game-changer in our kitchen.”
– Executive Chef, Boutique Hotel Group, Ireland

Major Achievements

• Supplied to over 20,000 UK & Ireland foodservice outlets
• Introduced SuperCrunch Pure & Rustic, a market leader in coated fry innovation
• Featured in Caterer Insight Awards for excellence in foodservice solutions
• Played a pivotal role in supporting the growth of food delivery platforms with hold-time-optimized products
• Part of Royal Cosun, a €2 billion cooperative focused on sustainable food systems

Aviko UK & Ireland continues to lead in product innovation, culinary collaboration, and supply chain excellence—delivering potato solutions that meet the evolving tastes and operational needs of the British and Irish foodservice industry.