Product Offerings
Products:
Rune: AI-driven customs clearance automation platform
Verathread®: Digital threading technology for supply chain transparency
Azarc.io is a UK-based technology company that specializes in automating and digitizing customs clearance and supply chain processes using advanced AI and process orchestration technologies. Headquartered in London, Azarc empowers logistics providers, customs brokers, and multinational enterprises to streamline compliance-heavy operations and reduce friction in cross-border trade. Through its flagship platform Rune and proprietary Verathread® technology, Azarc offers a new paradigm for modern customs automation, transparency, and traceability.
Core Business
Azarc.io’s primary business model focuses on the development and deployment of cutting-edge software solutions for the automation of:
- Customs clearance processes
- Cross-border trade documentation
- End-to-end supply chain data integration
By leveraging AI, machine learning, and intelligent process automation (IPA), Azarc enables organizations to minimize manual interventions, improve data accuracy, and accelerate throughput in regulatory environments that are traditionally resource-intensive and complex.
Product and Service Offerings
Azarc delivers two principal solutions designed to address key bottlenecks in the supply chain and trade compliance ecosystem:
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Rune: An AI-powered orchestration engine that automates customs clearance by integrating with enterprise systems, customs databases, and logistics platforms. Rune enables dynamic document generation, real-time compliance checks, and autonomous exception handling. Features include:
- Automated customs entry creation
- API-based integrations with ERP and TMS
- Real-time regulatory updates and rule application
- AI-driven workflow optimization for freight and trade compliance
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Verathread®: A patented digital threading technology that ensures traceability and synchronization across decentralized systems and stakeholders. It allows for:
- Immutable, real-time data capture across nodes
- Full visibility into transaction lifecycle
- Tamper-resistant compliance logging
- Enhanced collaboration across supply chain partners
These products are cloud-native, modular, and scalable to adapt to enterprise or government-scale use cases.
Specialisation and Unique Selling Proposition (USP)
Azarc’s USP lies in its deep domain expertise in customs automation and its pioneering approach to orchestration technologies. The company bridges data silos across global supply chains and customs authorities, enabling clients to:
- Decrease customs processing time by up to 70%
- Reduce manual errors by over 90%
- Enhance shipment traceability and regulatory transparency
- Lower overall operational and compliance costs
Unlike traditional customs solutions, Azarc’s platform uses AI and process orchestration to operate autonomously, adapting dynamically to jurisdictional changes and routing complexities.
Financials and Growth
Although Azarc is privately held and financial details are not publicly disclosed, available industry insights indicate:
- Backed by notable investors including Portage Ventures
- Recognized as an emerging leader in supply chain digitization and AI logistics tech
- Active client base across Europe, North America, and the Middle East
- Recent commercial scaling through partnerships with major logistics providers and trade facilitators
The global market for automated customs and border solutions is projected to grow significantly, and Azarc is strategically positioned to capitalize on this trend.
International Operations and Partnerships
Azarc maintains a global outlook with operational outreach and use-case deployments in:
- United Kingdom – serving freight forwarders and customs intermediaries navigating post-Brexit trade
- United States and Canada – pilots for NAFTA/USMCA compliance orchestration
- Middle East and Africa – customs modernization partnerships and innovation hubs
- ASEAN markets – exploratory initiatives for smart border tech and digital threading
Strategic partnerships with multinational logistics providers enable Azarc to integrate deeply within existing trade networks and IT infrastructures.
Target Market
Azarc serves a diversified B2B clientele, including:
- Logistics service providers and 3PLs
- Customs brokers and freight forwarders
- Government and border control agencies
- Multinational manufacturers and traders
- Enterprise IT teams managing trade compliance
Their modular and API-friendly architecture makes them suitable for both SME deployments and enterprise-wide transformation projects.
Capabilities
Azarc offers robust enterprise-grade capabilities across multiple domains:
- AI and ML-based decision engines for customs rules and data validation
- Workflow orchestration with dynamic exception handling
- Real-time data synchronization across decentralized systems via Verathread®
- Plug-and-play integrations with leading ERP and transport management systems
- Compliance automation with support for HS codes, tariffs, declarations, and audits
These capabilities enable clients to transition from reactive to predictive customs operations.
Certifications and Compliance
Azarc adheres to industry and regulatory standards critical to supply chain and data infrastructure:
- ISO/IEC 27001 for information security management (in progress)
- GDPR-compliant architecture for handling sensitive trade data
- Compliance with WCO data models and UN/CEFACT recommendations
- Cloud infrastructure hosted with enterprise-grade security protocols
Their platform is designed to meet both governmental and commercial security and compliance benchmarks.
Customer Testimonials
“Azarc’s Rune platform cut our customs clearance processing time in half while increasing data quality across our systems.”
— Director of Compliance, Global Freight Forwarder
“The Verathread® capability allowed us to trace the lifecycle of our export declarations seamlessly—critical for both audit and transparency.”
— VP of Supply Chain, FMCG Exporter
Major Achievements
- Developed and commercialized Rune, the industry’s first autonomous customs clearance orchestrator
- Patented the Verathread® digital threading framework
- Featured in AI for Supply Chains panels at major logistics and trade technology conferences
- Selected for border digitization innovation programs in the EU and GCC regions
- Engaged in pilot programs with customs authorities for smart clearance corridors
Azarc.io continues to redefine global customs and supply chain automation, leveraging advanced technology to solve age-old inefficiencies in cross-border trade.