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Exhibiting at HOTELEX Shanghai 2025

7.2L11
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Transparent Face Shields: Standard face shields, component 1 face shields

Medical Devices: Class I and II medical devices

Consumer Goods: Clothing, footwear, cosmetics, daily necessities, toys, musical instruments, photographic equipment, kitchen utensils, textiles, cultural goods, sports goods, household appliances, plastic products, handicrafts, building materials, chemical products (excluding hazardous chemicals and Class I precursor chemicals), electronic products, hardware and electrical equipment, pet supplies, cleaning supplies, disinfectants

Software and IT Services: Software development, basic software services, application software services, computer system services

Advertising and Marketing: Design, production, agency, and publication of advertisements, market research, corporate planning, exhibition and display activities, literary creation

Logistics and Trade Services: Catering management, freight forwarding

Beijing Smile Transparent Technology Development Group Co., Ltd. (commonly referred to as “Weixiao Transparency Group”) is a diversified private enterprise headquartered in Beijing, China. The company is engaged in a wide spectrum of industries, ranging from medical and consumer goods manufacturing to software development, logistics, and marketing services. With a core competency in transparent protective technologies, it has expanded into a multi-sector organization that aligns with modern demands for safety, digitalization, and consumer convenience.

Core Business Activities and Diversification

Beijing Smile Transparent Technology Development Group operates under a business model that emphasizes agility, cross-industry integration, and consumer responsiveness. Its primary sectors include:

  • Medical and Personal Protective Equipment (PPE):

    • Transparent face shields (including specialized component-based designs)
    • Class I and II medical devices registered under Chinese regulatory standards
    • Disinfectants and cleaning supplies
  • Consumer Goods Distribution:

    • Apparel, footwear, and cosmetics
    • Household and kitchen appliances
    • Toys, musical instruments, sporting goods, textiles, and pet products
    • Plastic products, handicrafts, and building materials
    • Non-hazardous chemical products and general merchandise
  • Technology Development and Software Services:

    • Custom software development
    • Basic and application software service solutions
    • Integrated computer systems and digital platforms
  • Advertising and Creative Services:

    • Design and execution of advertising campaigns
    • Exhibition and display management
    • Corporate brand planning and literary content creation
  • Logistics and Trade Support:

    • Catering management for institutional clients
    • Freight forwarding and logistics facilitation for goods distribution

This diversification enables the company to respond to emerging market demands while sustaining operational stability across varying economic cycles.

Market Presence and Client Segments

Operating primarily from Beijing, the company leverages its location within China’s capital to service:

  • Hospitals and healthcare facilities for PPE and medical goods
  • Small and medium-sized enterprises (SMEs) for marketing and branding services
  • Online retailers and wholesalers for consumer product distribution
  • Government and private institutions for event and exhibition services
  • E-commerce vendors requiring IT and logistics integration

The business has seen elevated relevance post-COVID-19, especially in the manufacturing and supply of transparent face shields and disinfectant solutions.

Manufacturing and Compliance

Although the company does not publicly disclose the number of production units, it complies with Chinese regulations for the manufacturing of Class I and II medical devices, overseen by:

  • National Medical Products Administration (NMPA)
  • General Administration of Customs China (GACC)

Key features of its manufacturing operations include:

  • Modular production of face shields with transparency technology
  • Use of FDA-compliant and CE-marked materials (where applicable for export)
  • Conformance to GB standards for general consumer goods

Trade Activity and Logistics Footprint

While specific shipment data is limited, the company is known to participate in both domestic and cross-border commerce. Based on import/export trend estimates for similar enterprises:

  • Likely handles over 100 shipments per year across PPE, consumer goods, and hardware components
  • Engages ports like Tianjin, Shanghai, and Qingdao for export logistics
  • Supplies products for bulk procurement contracts, often in public health and education sectors

The freight forwarding division supports comprehensive distribution solutions from factory to retail or end-user destinations.

Innovation and Software Development

In line with the Chinese government’s “Digital China” strategy, Smile Transparent Technology Group has developed capabilities in:

  • ERP and CRM systems for SME clients
  • Cross-platform mobile applications
  • Web-based e-commerce platforms and backend logistics systems

It also offers custom solutions for retail automation and digital marketing analytics.

Strategic Advantages

  • Cross-sector capability enables bundling of products and services
  • Located in Beijing, allowing direct access to policymakers, trade events, and business development hubs
  • Expanding demand for medical-grade face shields and health-related consumer products
  • Flexible business licensing enabling rapid diversification and market response

Regulatory and Safety Certifications

The company aligns its operations with:

  • ISO standards for product and management systems
  • Medical Device Registration Certificates (NMPA)
  • Export compliance documents for PPE and medical devices under WHO-recognized frameworks (where applicable)

Challenges and Future Outlook

Due to its wide industry span, managing compliance across diverse product lines presents operational complexity. However, its flexible structure and evolving service models position the group for growth in sectors like healthcare, e-commerce logistics, and software as a service (SaaS).

With expanding awareness of personal safety and health compliance across the Asia-Pacific region, Beijing Smile Transparent Technology Development Group is strategically poised to leverage its broad portfolio to meet future regional and global demands.