Exhibiting at Thaifex - Anuga Asia 2025

PROMPERÚ ASEAN, officially known as the Commercial Office of Peru in Bangkok, operates under the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ). Strategically based in Bangkok, Thailand, this office functions as a key hub for enhancing trade, tourism, and investment relations between Peru and the ASEAN region. The office plays a vital role in representing Peruvian interests and supporting economic diplomacy through strategic partnerships and sector-focused promotions.

Core Mission

The core mission of PROMPERÚ ASEAN is to:

• Promote Peruvian exports to ASEAN countries
• Attract foreign direct investment (FDI) to Peru
• Foster inbound tourism from Southeast Asia to Peru
• Strengthen diplomatic and commercial ties between Peru and ASEAN member states

Service and Support Offerings

PROMPERÚ ASEAN offers a broad spectrum of services aimed at both Peruvian and ASEAN stakeholders:

• For Peruvian Exporters:

  • Market intelligence and trend analysis for ASEAN economies
  • Support in identifying business opportunities and partners
  • Trade fair and exhibition participation coordination
  • Regulatory and standards compliance advisory

• For ASEAN Importers and Investors:

  • Product sourcing and supplier matchmaking
  • Investment opportunity guidance in Peruvian sectors (e.g., mining, agroindustry, textiles)
  • Business delegation coordination and B2B meetings
  • Cultural and promotional campaigns highlighting Peruvian products such as Superfoods, Pisco, and alpaca textiles

Specialization and USP

PROMPERÚ ASEAN stands out as a regional trade facilitation and market access body. Its unique strengths include:

• In-depth market knowledge of both Peru and ASEAN
• Bilateral trade promotion through personalized matchmaking services
• Sectoral expertise in key Peruvian export areas such as agriculture, food & beverage, and tourism

ASEAN Trade Relations and Statistics

According to PROMPERÚ and national trade reports:

• ASEAN is Peru’s 5th largest trading bloc for exports
• Key ASEAN destinations: Thailand, Vietnam, Malaysia, Indonesia, and Singapore
• Top Peruvian exports to ASEAN include blueberries, grapes, avocados, coffee, fishmeal, and textiles
• ASEAN is a growing market for Peruvian superfoods, with health-conscious consumers driving demand

Programs and Initiatives

• "Peru Marketplace" Initiative: Promotes digital access to Peruvian suppliers
• Superfoods Peru Campaign: Raises awareness of high-nutrition Peruvian products
• Peru Moda and Peru Natura: Annual showcases for textiles, fashion, and natural products
• Business Delegations: Organized visits to trade expos such as THAIFEX and ASEAN Beauty Expo

Target Market and Stakeholders

• Peruvian SMEs and exporters aiming to expand to Southeast Asia
• ASEAN-based importers, distributors, and retailers
• Government and policy partners promoting bilateral investment and trade
• Tour operators and tourism boards interested in Latin America

Capabilities and Resources

• Digital Resource Hub: Linktree and online platforms offering brochures, contact forms, and event schedules
• Regional Partnerships: Collaborations with chambers of commerce, embassies, and business councils
• Experienced Leadership: Headed by Erick Aponte, the office benefits from leadership with trade and diplomatic expertise

Achievements

• Facilitated millions in trade agreements between Peruvian suppliers and ASEAN buyers
• Coordinated Peru’s participation in major regional trade events including THAIFEX – Anuga Asia, Food & Hotel Asia, and Style Bangkok
• Enhanced visibility of Peruvian flagship products such as Pisco, quinoa, and Maca in ASEAN retail and HORECA sectors

PROMPERÚ ASEAN continues to act as a bridge between Peru and Southeast Asia, fostering mutually beneficial economic growth, innovation, and cultural exchange through focused trade promotion and investment support.