Exhibiting at International Food & Drink Event (IFE) 2025

Bob Snail Polska Sp. z o.o. is a rapidly expanding health food brand specializing in innovative, natural fruit snacks for children and families. Headquartered in Warsaw, Poland, the company operates under the globally recognized Bob Snail brand, known for its playful marketing, child-friendly packaging, and commitment to 100% natural ingredients with no added sugar or preservatives. With a strong presence across Europe and emerging markets, Bob Snail has become a go-to snack choice for health-conscious parents and on-the-go consumers seeking guilt-free indulgence.

Company Overview

Bob Snail was created with the vision of making healthy snacking fun, interactive, and accessible—particularly for children. The brand merges nutritional value with colorful, engaging branding, offering a range of snacks made purely from fruit, without additives, artificial flavors, or allergens.

Originally founded in Ukraine under the parent company LLC Eco Snack, Bob Snail’s European operations are managed by Bob Snail Polska Sp. z o.o., which oversees manufacturing, EU distribution, and brand development across Western and Central Europe.

Product Portfolio

Bob Snail offers an expanding line of fruit-based snacks crafted with minimal processing, retaining fiber, vitamins, and natural fruit sugars. Their flagship products include:

1. Fruit Rolls

• Made from 100% real fruit purée
• No added sugar, colorants, or preservatives
• Popular flavors: Apple, Apple-Blueberry, Apple-Strawberry
• Individually packed for school lunches and travel

2. Fruit Stripes

• Strips of dried fruit purée with a chewy texture
• Designed to mimic the fun of candy without processed sugar
• Sold in multipacks for retail distribution

3. Gummies

• Vegan-friendly gummies made from apple juice concentrate and fruit pectin
• No gelatin or artificial flavoring
• Enriched with Vitamin C and targeted at the children’s healthy confectionery segment

4. Eat&Play Range

• Fruit snacks bundled with interactive elements (games, puzzles, stickers)
• Promotes cognitive development alongside healthy snacking
• Targeted at preschool and early elementary demographics

All products are produced in compliance with EU food safety and health regulations and cater to vegetarian, vegan, and gluten-free dietary needs.

Manufacturing and Certifications

Bob Snail’s production is carried out at facilities operating under rigorous food safety management systems:

• HACCP-compliant production lines
• IFS (International Featured Standards) Food certified
• ISO 22000:2018 Certification for food safety management
• Vegan and Gluten-Free Labels on certified products

The company uses slow-drying methods below 45°C to retain natural nutrients, flavor, and texture, maintaining the integrity of raw ingredients.

Market Presence and Distribution

Bob Snail products are currently available in over 35 countries, with primary markets including:

• Poland
• Germany
• United Kingdom
• France
• Romania
• Gulf Cooperation Council (GCC) countries

Retail Channels:

• Major supermarket chains (Tesco, Carrefour, Auchan)
• Organic and health food stores
• Pharmacy chains
• E-commerce platforms including Amazon, Allegro, and local EU-based marketplaces

The brand has entered new partnerships with school lunch programs and vending machine suppliers in health-focused institutions.

Export and Growth Performance

Based on trade insights and company press releases:

• Annual production exceeds 20 million snack units
• Export volume accounts for over 60% of total sales
• Year-over-year revenue growth estimated at 25–30% (2021–2023)
• Strong performance in B2B private label development for international distributors

The brand has gained popularity in Middle Eastern and Asian markets where demand for natural children's snacks is increasing.

Branding and Consumer Engagement

Bob Snail leverages cartoon-style branding and educational themes to connect with its core audience: children aged 3–12 and their parents. Marketing strategies include:

• Character-led storytelling (Bob the Snail)
• QR-coded packaging for educational games
• Eco-friendly packaging and sustainability messaging
• Social media engagement across Instagram, Facebook, and YouTube

Campaigns emphasize “Healthy Can Be Fun”, combining nutrition, education, and entertainment.

Sustainability and Ethical Sourcing

Bob Snail maintains a sustainability focus through:

• Biodegradable and recyclable packaging formats
• Fruit sourcing from certified local orchards in Poland and Eastern Europe
• Reduced carbon footprint via low-temperature dehydration processes

The company is actively exploring carbon-neutral logistics partnerships and plastic-free packaging pilots for upcoming launches.

Awards and Recognition

Bob Snail has received recognition at major international food expos and competitions:

• World Food Innovation Award Finalist (2022)
• Product of the Year - Healthy Snacks (Poland, 2021)
• Featured in SIAL Innovation Showcase and ISM Cologne New Products Zone

Strategic Expansion Plans

Looking forward, Bob Snail aims to:

• Enter North American retail and e-commerce markets
• Expand the Eat&Play range with augmented reality (AR) games
• Launch a low-GI diabetic-friendly snack line
• Scale up private label production for institutional buyers
• Introduce fortified snack lines with Omega-3, probiotics, and additional vitamins

Conclusion

Bob Snail Polska is redefining the children’s snack category through clean-label innovation, smart branding, and a health-first ethos. With strong international momentum, high production standards, and a loyal consumer base, the company is positioned as a category leader in the growing global demand for fun, functional, and natural fruit snacks.