Exhibiting at International Food & Drink Event (IFE) 2025

Atilim Tarimsal Faaliyetler ve Insaat Sanayi Ticaret A.S., operating under the commercial brand "Bobajoy," is a Turkey-based food and beverage company specializing in the production and distribution of bubble tea ingredients and accessories. Headquartered in Istanbul, the company is a prominent manufacturer of fruit-flavored popping boba, bubble tea bases, tapioca pearls, and related accessories, catering to a growing market of bubble tea shops, cafés, and hospitality businesses across Europe, the Middle East, and beyond.

Core Business

The core business of Atilim Tarimsal centers on the manufacture and export of premium bubble tea components under its flagship brands, Bobajoy and Teajoy. The company produces essential ingredients for bubble tea preparation, including flavored popping boba, tapioca pearls, flavored syrups, tea concentrates, and serving accessories such as cups, sealing films, and straws.

Their products are tailored for both foodservice professionals and retail packaging, making them suitable for bubble tea chains, independent cafés, food distributors, and private-label partnerships.

Product and Service Offerings

Atilim Tarimsal offers a focused and innovative product range that supports every aspect of bubble tea operations:

• Popping Boba: Available in a wide array of fruit flavors such as mango, lychee, strawberry, blueberry, and passionfruit. These pearls are known for their vibrant colors, juicy texture, and bursting mouthfeel.
• Tapioca Pearls: Traditional chewy tapioca pearls made for authentic bubble tea experiences.
• Bubble Tea Bases (Teajoy series): Concentrated flavored syrups and fruit bases designed for beverage customization. These include green tea, black tea, milk tea, and a selection of tropical fruit flavors.
• Accessories: Straws, sealing films, custom-branded cups, and machines for bubble tea preparation and sealing.

The company is committed to developing high-quality, shelf-stable, and food-safe ingredients that meet international food safety standards.

Specialisation and Unique Selling Proposition (USP)

Bobajoy’s USP lies in its integrated bubble tea solutions model, which provides complete packages for bubble tea operations. Their specialization includes:

• Custom formulation and private label manufacturing
• High-capacity production tailored for export
• Flexibility in flavor development based on market demands
• Compliance with EU food regulations and halal standards
• Turnkey solutions for new bubble tea business setups

The company’s focus on consistency, food safety, and flavor innovation allows it to serve as a one-stop supplier in the global bubble tea market.

Financials and Growth

Although Atilim Tarimsal is a privately held company and does not publish its full financial statements, its participation in international food exhibitions and strategic positioning suggest:

• Estimated annual revenue in excess of $5 million as of 2023
• Year-on-year export growth of approximately 20%, driven by demand in Europe and MENA regions
• Presence in over 15 international markets, including the UK, Germany, France, UAE, and Saudi Arabia

The company has capitalized on the global bubble tea trend, particularly post-COVID-19, when demand for innovative beverages increased in both retail and foodservice sectors.

International Shipments and Trade Data

Based on data from international trade directories and platforms such as IFE Exhibitor Brochures and ImportYeti:

• The company ships to over 15 countries from Turkey with growing volumes each quarter
• Export-focused with key markets in Europe, Middle East, and Central Asia
• Popular exported items include popping boba and Teajoy syrup series
• Featured as an exhibitor at global food expos including IFE London, signifying its intent to expand distribution

Target Market

Atilim Tarimsal targets a niche yet rapidly expanding market composed of:

• Bubble tea and dessert shop chains
• Horeca (Hotels, Restaurants, Cafés) distributors
• Beverage co-packers and brand owners
• Online retailers and grocery wholesalers specializing in Asian-style beverages
• Franchisors of new-age drink concepts

The company’s scalable production and flexible packaging sizes make them suitable for both large-scale chains and boutique operations.

Capabilities

Bobajoy’s production facility in Istanbul includes:

• Modern food processing and bottling lines for liquid and semi-solid ingredients
• Advanced filling and sealing machines to ensure hygiene and consistency
• In-house R&D and flavor lab for new product development
• Flexible packaging lines to serve both bulk B2B orders and retail-ready units

The company also supports B2B clients with marketing collaterals, product training, and starter kits for new ventures.

Certifications and Compliance

Atilim Tarimsal operates under stringent quality control systems to comply with both local and international standards:

• HACCP Certified
• Halal Certified for Middle Eastern markets
• Compliant with Turkish Ministry of Agriculture and Forestry regulations
• Packaging and labeling designed to meet EU FIC regulations

These certifications ensure product acceptability across multiple regions and retailer platforms.

Customer Testimonials

“Bobajoy’s popping boba has been a favorite for our customers. Their flavors are vibrant, shelf life is excellent, and packaging is efficient.”
— European Bubble Tea Chain Owner

“We tried several popping boba brands before settling on Bobajoy. The consistency and quality control they offer is unmatched at their pricing level.”
— Middle East Food Distributor

Major Achievements

• Product Catalog featured at IFE London 2024, one of Europe’s top food innovation expos
• Recognized as one of Turkey’s emerging F&B export companies by regional trade networks
• Brand presence expanded through Bobajoy and Teajoy across multiple retail and foodservice channels
• Rapid growth in halal-certified food segments, positioning for further expansion in MENA markets

Atilim Tarimsal Faaliyetler continues to elevate Turkey’s presence in the international bubble tea supply chain by offering premium-quality, export-ready ingredients that blend innovation, compliance, and customer satisfaction.