Food, Beverages, Horticulture, Marketing and Trade Development, Food and Beverage Promotion, Consulting and Professional Services, Food and Drink Promotion, Horticulture Promotion, Marketing Services, Quality Assurance, Sustainability Programs
Services: Marketing, Promotion, Development of Irish Food, Drink, and Horticulture
Bord Bia, The Irish Food Board, is Ireland’s national agency responsible for the promotion, development, and international positioning of Irish food, drink, and horticulture. Headquartered in Dublin and operating under the aegis of the Department of Agriculture, Food and the Marine, Bord Bia plays a pivotal role in connecting Irish producers with global markets through market insights, brand development, trade support, and sustainability leadership.
Established in 1994 through the amalgamation of the Irish Food Promotion Board and the Horticultural Development Board, Bord Bia has evolved into a globally respected organization with a network of offices in major international cities including London, Paris, New York, Shanghai, Dubai, and Tokyo. The agency serves over 20,000 Irish food and drink businesses—from family farms to multinational producers—by providing intelligence, marketing, and sustainability support.
Bord Bia’s mission is to drive the commercial success and global reputation of Irish food, drink, and horticulture by:
Origin Green is Ireland’s national food and drink sustainability program, developed by Bord Bia in 2012. It is the only sustainability program in the world that operates on a national scale and involves government, farmers, and food producers.
Bord Bia invests significantly in research and market intelligence, providing over 300 client companies annually with customized consumer trend data, category analysis, and innovation pathways.
Bord Bia is committed to developing industry talent through programs like:
Bord Bia’s strategic support has contributed significantly to the growth of Ireland’s agri-food sector:
Ireland is the world’s largest exporter of powdered infant formula and one of the leading exporters of beef and dairy products in the EU.
Bord Bia supports Irish exporters in accessing more than 180 global markets with a focus on:
The agency conducts regular trade missions, in-market promotions, and buyer introductions to increase brand visibility and sales.
Bord Bia operates through a global network of 15 international offices that provide:
The organization also manages the Bord Bia Quality Assurance Schemes which set food safety, traceability, and environmental standards for various agricultural sectors.
Bord Bia develops and administers industry standards through:
These schemes ensure full traceability and adherence to the highest food safety and animal welfare standards.
Bord Bia, through its strategic programs and global influence, continues to enhance Ireland’s position as a global leader in sustainable, high-quality food and drink exports.
