Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

The brand continues to innovate within its core flavor profile, often launching limited-time offerings and seasonal specials to attract loyal and new consumers.

Specialisation and USP

Cheez-It stands out in the crowded snack market through:

• 100% Real Cheese: A key ingredient in every product, baked into the cracker for authentic flavor
• Wide Product Variety: From classic squares to ridged and puffed versions
• Strong Brand Recognition: Nearly a century of market presence
• High Consumer Engagement: Known for humorous, memorable advertising campaigns

Financial Strength

As part of Kellanova, Cheez-It benefits from the financial power of a multinational food corporation. Key data points:

• Kellanova (Kellogg’s North America cereal and snack division) reported net sales of $13.8 billion in FY2023
• Cheez-It is one of the top-performing snack brands, generating over $1 billion in annual retail sales in the U.S. alone (Nielsen, 2023)
• The brand consistently ranks in the top 10 salty snack brands in America, alongside Lay’s and Doritos

Shipment and Export Records

While Cheez-It is primarily a U.S. and Canada-focused brand, it has expanded its export footprint to:

• Australia, United Kingdom, Mexico, and Asia-Pacific markets
• Distributed via global e-commerce and select specialty retailers
• According to data from ImportYeti and Panjiva, Kellanova subsidiaries have shipped thousands of Cheez-It cartons globally, particularly between 2022 and 2023

Target Market

Cheez-It targets a broad consumer demographic:

• Mainstream snackers seeking cheese-flavored, baked alternatives to chips
• Young adults and teens, drawn to bold flavors and fun marketing
• Parents and families, who purchase multipacks for lunchboxes and home snacking
• On-the-go professionals, attracted by portioned packaging and convenience

Capabilities

• Advanced manufacturing facilities in the U.S. with automated baking lines
• Integrated supply chain and distribution via Kellanova’s logistics network
• In-house R&D for flavor development and texture innovation
• Global retail partnerships with Walmart, Target, Costco, Amazon, and others

Certifications and Compliance

• FDA-compliant manufacturing facilities
• Label transparency: Allergen and nutrition disclosures per U.S. and international standards
• Products include vegetarian and reduced-fat options to meet dietary needs

Customer Testimonials

“Cheez-It Snap’d is my new addiction—way crispier than regular crackers and insanely cheesy.”
– Verified Amazon Customer

“Love the variety pack. It’s perfect for school lunches and road trips.”
– Walmart Customer Review

Major Achievements

• Cheez-It Bowl: Annual college football sponsorship, expanding brand visibility
• Over $1 billion in retail sales as of 2023 (IRI/Nielsen Data)
• Launched the world’s first Cheez-It-themed motel experience in 2023 as part of a bold experiential marketing campaign
• Consistently ranked among the top 5 most loved snack brands by Morning Consult (2022 & 2023)
• Expanded manufacturing capacity with a new plant in Kentucky, opened in 2022, to meet surging demand

Cheez-It continues to push boundaries in the snack food sector with bold flavors, creative branding, and an unwavering commitment to real cheese and baked crunch. As it approaches its 105th anniversary, the brand remains an iconic staple in American households and is rapidly gaining traction in international snack markets.