Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

• Classic Flavors: Original, Sour Cream & Onion, BBQ, Cheddar Cheese, Pizza, Ranch
• Bold Varieties: Jalapeño, Salt & Vinegar, Honey Mustard, Buffalo Ranch, Screamin' Dill Pickle
• Scorchin' Range: Scorchin' Chili & Lime, Scorchin' BBQ, Scorchin' Cheddar
• Wavy Series: Wavy Classic Salted, Fire Roasted Jalapeño, Sweet & Tangy BBQ
• Limited Editions and international exclusive flavors add to the appeal

Specialisation and USP

• Cheez-It: Baked with 100% real cheese, known for its crisp texture and bold cheese flavor across a range of shapes and snack types.
• Pringles: Unique stackable crisps made from a dehydrated potato blend and packaged in iconic cylindrical cans that prevent breakage and staleness.

Both brands share:

• Innovative Flavor Development: Regular new launches, seasonal offerings, and collaborations (e.g., Pringles x Wendy’s Baconator flavor)
• Memorable Marketing Campaigns: Humorous and culturally relevant brand personalities
• High Shelf Visibility: Through vibrant packaging and retail planogram dominance

Financial Strength

Both Cheez-It and Pringles are billion-dollar brands under Kellanova, which reported $13.8 billion in net sales in FY2023. According to Nielsen and IRI retail data:

• Cheez-It generated over $1.1 billion in U.S. retail sales in 2023
• Pringles surpassed $2.5 billion in global retail sales across 2022–2023
• Pringles is the second-largest potato snack brand globally, with high double-digit market share in multiple countries

Their strong financial performance is underpinned by high repeat purchase rates and expanded consumption occasions.

Shipment and Export Records

• Pringles are produced in manufacturing hubs including Jackson, Tennessee (USA); Mechelen (Belgium); Kutno (Poland); and Johor (Malaysia) for global export.
• Cheez-It production remains primarily U.S.-based, with limited international availability via retail partnerships and online platforms.

According to Trademo and ImportYeti:

• Pringles has active shipping lanes to over 100 countries, with regular high-volume exports to the UK, Canada, Australia, Japan, and UAE
• Cheez-It exports remain focused on North America and online international sales

Target Market

• Cheez-It targets families, young adults, and Gen Z through flavor-forward, fun snacking propositions.
• Pringles appeals to a global audience, with localized flavors to match regional preferences and a strong focus on Gen Z and millennial consumers.

Both brands are marketed heavily through:

• Retail partnerships (Walmart, Kroger, Tesco, Carrefour)
• E-commerce channels (Amazon, Instacart, brand DTC sites)
• Brand activations and sports sponsorships

Capabilities

• State-of-the-art production facilities with automation and innovation lines
• In-house R&D teams for sensory and culinary innovation
• Global distribution via Kellanova’s supply chain network
• Data-driven marketing and audience analytics for hyper-targeted campaigns

Certifications and Compliance

• FDA and USDA Compliant
• HACCP and GMP certified facilities
• Allergen labeling, nutritional transparency, and recycling programs in accordance with global standards

Customer Testimonials

“Cheez-It is the only snack that tastes like real cheese. The Puff’d are a game changer.”
– U.S. Retail Customer Review, Walmart.com

“Pringles is my go-to travel snack. The packaging keeps them fresh and unbroken, and the flavors never disappoint.”
– International Shopper, Trustpilot

Major Achievements

• Cheez-It Bowl: College football sponsorship with over 4 million viewers annually
• Pringles Super Bowl Ads: Consistently ranked among the most memorable campaigns
• Top 5 U.S. Snack Brands: As ranked by Morning Consult in brand trust and purchase intent
• Cheez-It Motel Launch (2023): Immersive brand activation experience
• Pringles Global Expansion: New factories and R&D centers added in EU and Asia-Pacific

Cheez-It and Pringles continue to shape the global snack landscape through innovation, bold marketing, and an unmatched dedication to flavor and fun. As two of Kellanova’s strongest consumer brands, they reflect the company’s vision of creating better days and a place at every snacking occasion.