Exhibiting at International Food & Drink Event (IFE) 2025

Chilli Chan’s is an artisanal food brand based in Amsterdam, Netherlands, specializing in premium Asian-inspired condiments and pantry staples. Founded by Eyan Chan, the brand blends heritage Chinese recipes with modern European tastes, delivering bold flavors through sustainably sourced, hand-crafted products. Chilli Chan’s has rapidly gained recognition in the Dutch gourmet scene for its cult-favorite crispy chilli oil and growing lineup of small-batch products.

Core Business

Chilli Chan’s operates as a direct-to-consumer food producer and retailer with a focus on high-quality, handcrafted chilli-based sauces and gourmet Asian pantry items. In addition to food manufacturing, the company engages in brand experiences and community workshops, making it a lifestyle-driven label.

Product and Service Offerings

Chilli Chan’s offers a curated range of products built around flavor intensity and authenticity:

• Sauces & Condiments:

  • Crispy Chilli Oil – The flagship product combining fragrant spices, garlic, and crunchy chili textures
  • Chilli Vinegar Dressing – A tangy, spicy addition to dumplings, salads, and noodles
  • Hot Honey Crispy Chilli Oil – A sweet-spicy hybrid combining chilli oil with natural honey infusion

• Pantry Items:

  • Sun-dried Knife-cut Noodles – Artisanal handmade noodles imported for pairing with their sauces

• Bundles & Gift Sets:

  • Chilli Condiments Bundle – Includes best-selling oil and vinegar set
  • Gift Box with Crispy Chilli Oil & Bamboo Spoon – Designed for gifting and brand promotion

• Experiential Services:

  • Jewellery Workshop – A unique crossover into creative community engagement, hosted under the Chilli Chan’s umbrella

All products are available via the official online store and in select boutique retailers across the Netherlands.

Specialization and USP

Chilli Chan’s stands out in the gourmet condiment market through:

• Small-batch production ensuring artisanal quality and freshness
• A fusion of heritage Chinese recipes with Dutch culinary influences
• Focus on minimal preservatives and clean-label ingredients
• A brand-first experience, combining food, design, and lifestyle
• Strong digital storytelling and visual branding, driving social media engagement

The brand’s crispy chilli oil has achieved cult-like status among local foodies, home chefs, and lifestyle influencers.

Financial and Shipment Insights

As a privately owned independent label, specific financials are not publicly disclosed. However, the company has demonstrated growth through:

• Rapid sell-outs of product batches upon online launch
• E-commerce presence and repeat customer retention
• Collaborations with local events and pop-up stores in Amsterdam
• Expansion into gifting and B2B wholesale partnerships with artisanal grocery shops

Order volumes indicate consistent demand, and its scalable production model supports growth into EU-based premium markets.

Target Market

Chilli Chan’s targets a modern, food-curious audience including:

• Urban millennials and Gen Z consumers interested in artisanal and fusion foods
• Gourmet and specialty condiment shoppers
• Home cooks seeking elevated pantry staples
• Boutique food retailers and gift box curators
• Creative lifestyle consumers attracted to experiential and design-led brands

Capabilities

• In-house product development and recipe testing
• Small-scale manufacturing with scaling potential
• E-commerce logistics and fulfillment across the Netherlands and EU
• Brand collaborations and limited-edition drops
• Community workshops and creative event hosting

Certifications and Compliance

Although specific certifications are not listed, the company adheres to:

• EU food safety and labeling standards
• Ethical ingredient sourcing and sustainable packaging principles
• Local Dutch health and sanitation compliance for artisanal food producers

As the brand scales, formal certifications such as organic, vegan, or B-Corp may align with its values and customer expectations.

Customer Testimonials

“Chilli Chan’s crispy chilli oil has transformed my kitchen—it’s rich, crunchy, spicy, and goes on everything.”
— Food Blogger, Amsterdam

“I love the branding, the story, and the flavor. I gift it to everyone I know.”
— Repeat Customer, Rotterdam

Major Achievements

• Sold-out product drops on multiple occasions via online store
• Established presence in premium artisanal food markets and events
• Featured by Dutch culinary influencers and lifestyle magazines
• Created unique cross-brand experiences like jewellery and cooking workshops
• Built a strong and growing community through Instagram, TikTok, and local pop-ups

Chilli Chan’s is redefining the Asian condiment experience in Europe through culture-rich, flavor-forward products that inspire creativity in kitchens and communities alike.