Exhibiting at International Food & Drink Event (IFE) 2025

CHIMMY'S is a London-based artisanal condiment brand that has reimagined the traditional Argentinian chimichurri for the modern UK palate. By offering bold, herb-forward sauces crafted in small batches, CHIMMY'S brings a new flavor experience to home cooks, grill enthusiasts, and gourmet food lovers. The brand merges global culinary inspiration with premium local sourcing and clean-label production.

Core Business

CHIMMY'S operates as a food manufacturer and direct-to-consumer retailer, specializing in handcrafted chimichurri sauces. The business focuses on delivering authentic and modern flavor profiles, appealing to health-conscious and flavor-seeking consumers across the UK. Products are sold via the official online store, specialty food retailers, and pop-up markets.

Product and Service Offerings

CHIMMY'S offers a distinct line of chimichurri sauces along with curated gifting options:

• Classic Chimichurri
  A traditional green chimichurri made with parsley, garlic, vinegar, and oil. Bright, herby, and versatile.

• Smoky BBQ Chimichurri
  A smoky twist on the classic with added depth from spices and natural smoked flavors—ideal for grilled meats and vegetables.

• Spicy Chimichurri
  Infused with chili for an elevated kick, suitable for spice lovers and bold marinades.

• Chimichurri Trio GiftBox
  A bundled set featuring all three sauces in premium packaging, designed for gifting and brand introduction.

All products are made using natural ingredients, with no preservatives, artificial additives, or unnecessary fillers. Vegan and gluten-free by formulation.

Specialization and USP

CHIMMY'S stands out for its niche positioning and quality-first approach:

• Modernization of Chimichurri for European culinary preferences while preserving its Argentinian roots
• Small-batch manufacturing for consistency and artisanal quality
• Direct-to-consumer e-commerce model backed by strong branding and storytelling
• Health-aligned offering with plant-based, clean-label formulations
• Active focus on community-driven marketing through pop-ups and tasting events

Financial and Shipment Insights

As a growing independent brand, CHIMMY'S has scaled primarily through organic growth channels:

• Regular stock movement through online DTC sales and seasonal campaigns
• Partnerships with UK artisan retailers and food markets, expanding brand presence beyond London
• Participation in local food expos and culinary events
• Increasing demand reflected in seasonal sell-outs of gift boxes and limited-edition variants

Order fulfillment is managed through in-house and third-party logistics for both individual and bulk B2B customers.

Target Market

CHIMMY'S caters to a quality-conscious, lifestyle-oriented customer base including:

• Urban millennials and Gen Z foodies
• Health-conscious consumers seeking flavor without compromise
• Gift shoppers and corporate buyers
• Independent grocers and farm shops
• BBQ and grilling communities

Capabilities

• Recipe development and custom batch testing
• Scalable small-batch production facility
• Eco-conscious packaging and gift-ready formats
• Nationwide shipping and subscription fulfillment readiness
• Marketing activation through digital and physical brand experiences

Certifications and Compliance

CHIMMY'S complies with UK food safety and hygiene standards:

• All products manufactured under FSA-regulated environments
• Use of ingredient traceability systems and batch coding
• Vegan and gluten-free formulations to meet dietary preferences

While not currently listed, third-party certifications such as SALSA or Soil Association Organic may be considered for future scale.

Customer Testimonials

“Absolutely in love with the Classic Chimichurri. It’s the perfect marinade and adds a kick to even simple meals.”
— Verified Buyer, London

“Got the trio as a gift and ended up ordering two more for myself. The spicy one is my go-to for grilled chicken.”
— Customer Review via Instagram

Major Achievements

• Developed and launched three signature SKUs in under 12 months
• Successfully built a recognizable brand identity in the competitive UK condiment space
• Featured in London food fairs and lifestyle markets
• Established a loyal online customer base and growing repeat purchase rate
• Expanded into gift box segment, driving seasonal and corporate sales

CHIMMY'S is quickly becoming a go-to brand for adventurous, health-forward sauces in the UK market—redefining how chimichurri is perceived, used, and enjoyed.