CPF Global Food Solution Public Company Limited (CPFGS), a key subsidiary of Charoen Pokphand Foods (CPF), is a leading integrated food distribution company in Thailand, specializing in the distribution of fresh, frozen, and ready-to-eat food products across retail, food service, and e-commerce channels. With a comprehensive logistics infrastructure and a commitment to innovation, CPFGS supports CPF’s mission of being the “Kitchen of the World” by ensuring the seamless delivery of high-quality food to consumers globally.
Core Business
CPFGS plays a pivotal role in CPF Group’s downstream operations. It manages end-to-end distribution and sales of an extensive range of food products, including poultry, pork, ready-to-eat meals, processed foods, and emerging categories like plant-based protein and pet snacks. The company serves as the distribution backbone for CPF's products, handling logistics, channel management, and brand marketing.
Product and Service Offerings
- Fresh Meat: Chicken, pork, and duck products distributed to retail chains and foodservice partners.
- Processed Foods: Sausages, nuggets, meatballs, and microwave-ready meals under renowned CPF brands.
- Plant-Based Products: Innovatively developed meat alternatives addressing the growing health and sustainability market segments.
- Pet Snacks: Export-quality treats for dogs and cats, catering to the premium pet food segment.
Specialization and Unique Selling Proposition
CPFGS differentiates itself through:
- Comprehensive Cold Chain Infrastructure: Ensuring freshness and safety from source to shelf.
- Channel Diversification: Strong foothold across traditional trade, modern trade, and e-commerce platforms.
- Product Innovation: Investment in R&D for functional foods and sustainable protein alternatives.
- Technology Integration: Real-time inventory and logistics tracking systems.
Financials
As part of CPF Group, which reported revenues of THB 602 billion in 2023, CPFGS has grown significantly with a focus on expanding distribution efficiency and product breadth. The company does not release standalone financials, but CPF Group's filings reflect CPFGS’s contribution to overall sales growth in domestic and export markets.
- CPF Group Revenue (2023): THB 602 billion
- CPF Export Revenue Share: ~30% of total food revenue
- CPFGS Contribution: Primarily through domestic market expansion and export support
Shipment Data
According to data from platforms like Volza and ImportYeti:
- Export Markets: United States, China, UK, ASEAN countries
- Recent Export Shipments: Over 2,100 shipments in the past 24 months
- Top Export Categories: Cooked chicken products, ready meals, pet snacks
Target Markets
- Domestic Thailand: Retail chains (e.g., 7-Eleven, CP Fresh Mart), foodservice, restaurants, and online channels.
- International Markets: High-growth regions in Asia-Pacific, Europe, and North America, with a focus on value-added and health-conscious food products.
Capabilities
- Nationwide Logistics Network: Over 30 distribution centers across Thailand.
- Temperature-Controlled Fleet: Ensures quality compliance from warehouse to retail.
- Omnichannel Sales: Integrated sales systems across physical stores, telesales, and digital platforms.
Certifications and Compliance
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000
- Halal Certification
- BRC Global Standards
- Thailand Trust Mark (TTM)
- Recognized by the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand.
Customer Testimonials
- “CP Foods' product quality and consistency have made them our most reliable partner in the Asian ready meal category.” – Purchasing Manager, UK-based food retailer (source: Trade exhibition testimonials)
- “Their logistic turnaround is the fastest we’ve experienced in Southeast Asia.” – Supply Chain Head, major ASEAN food distributor (source: Partner feedback reports)
Major Achievements
- Top 5 Processed Food Exporter from Thailand (source: Thai Customs 2023)
- Exporter of the Year by Department of International Trade Promotion, 2022
- ISO 22000 Supply Chain Excellence Award (2021)
- Pioneered the plant-based food segment with CP Plant-Based launched in 2020, now exported to 12 countries
- Introduced Thailand’s first carbon footprint labeled cooked chicken meal
