Exhibiting at World Tea Expo 2025

Crathco, a division of Electrolux Professional, is a prominent U.S.-based manufacturer specializing in commercial beverage dispensing equipment. Headquartered in Vicksburg, Mississippi, Crathco has a rich legacy of serving the foodservice industry with innovative solutions for cold, frozen, and specialty beverages. With a global footprint and a commitment to reliability and engineering excellence, Crathco is a trusted brand for thousands of restaurants, cafés, convenience stores, and hospitality businesses.

Core Business

Crathco focuses on the design, manufacture, and distribution of high-performance beverage dispensing equipment. Their portfolio spans from cold drink dispensers and frozen beverage machines to soft serve systems, all engineered to enhance beverage service efficiency while maintaining consistent product quality.

As part of the Electrolux Professional group, Crathco benefits from global R&D resources, advanced engineering, and a scalable manufacturing and support infrastructure that ensures its products meet rigorous foodservice demands.

Product and Service Offerings

• Cold Beverage Dispensers:

  • Simplicity Bubblers
  • Classic Bubblers
  • Classic Pro Bubblers
  • Designed for dispensing juice, iced tea, lemonade, and other non-carbonated drinks

• Frozen Beverage Dispensers:

  • I-PRO Series – suitable for granita, slush, and frozen cocktails
  • Autofill Lid Systems for continuous, hygienic operation
  • Frozen Cocktail Machines for bars and quick-service restaurants

• Soft Serve Machines:

  • Karma Series for frozen yogurt, custard, and soft-serve ice cream

• Service & Support:

  • Nationwide distribution network
  • Online training videos and manuals
  • Authorized service partners across North America

Specialization and USP

Crathco is recognized for delivering durable, user-friendly beverage systems that offer high ROI and minimal maintenance downtime. Their competitive advantages include:

• Modular designs for easy cleaning and servicing
• Intuitive controls with pre-programmed cycles
• Compact footprints suited for both small and high-volume establishments
• NSF-certified designs ensuring food safety compliance

The I-PRO Series is especially notable for its transparent double-wall bowls, enhancing product visibility and insulation, which reduces energy consumption by up to 25% compared to standard units.

Financial and Market Presence

As part of Electrolux Professional Group—a publicly traded entity on the Nasdaq Stockholm—Crathco is embedded within a multinational operation with revenues exceeding €1 billion annually (2023).

Crathco's market penetration includes:

• Thousands of installations in QSR chains, hotel breakfast stations, and institutional dining
• Presence in over 40 countries, supported by Electrolux Professional's distribution and aftersales network
• Key clients include major global foodservice players and regional beverage operators

Shipment and Sourcing Insights

While most Crathco equipment is manufactured or assembled in North America, the company also sources key refrigeration and electronic components from global OEMs based in Italy, China, and the U.S.

Data from trade platforms such as ImportYeti and Panjiva indicate:

• Over 300 import transactions annually tied to refrigeration units, motors, and molded plastics
• Key sourcing partners include manufacturers of food-grade plastics and precision mechanical parts in Europe and Asia

Target Market

Crathco serves a broad customer base, including:

• Restaurants and café chains
• Convenience stores and gas stations
• Hotel breakfast buffets
• Juice bars and smoothie shops
• Institutional foodservice (schools, hospitals, corporate dining)

The company caters to both high-volume operations and boutique venues, offering scalable solutions for any beverage service model.

Capabilities

• In-house R&D under Electrolux Professional umbrella
• High-efficiency manufacturing facilities in North America and Europe
• Dedicated parts and service distribution in the U.S.
• Digital training and troubleshooting support via video and downloadable manuals
• Continuous innovation pipeline integrating IoT and energy-saving tech

Certifications and Compliance

• NSF-certified equipment ensuring hygienic food contact surfaces
• UL and CE approvals for electrical safety and regulatory compliance
• Refrigeration units adhere to DOE and EPA guidelines
• Models support Prop 65 compliance in applicable jurisdictions

Customer Testimonials

“Crathco dispensers are easy to use and easy to clean. We've been using the I-PRO series in our juice stations for over five years with minimal issues.”
— Beverage Director, National Hotel Chain

“The Classic Bubblers are reliable workhorses. They perform well even in high-demand environments. Crathco’s support team is excellent.”
— Franchise Owner, Fast Casual Brand

Major Achievements

• Integration into Electrolux Professional expanded global reach and R&D investment
• I-PRO Frozen Beverage Dispenser received praise in Foodservice Equipment Reports for design and efficiency
• Participation in NAFEM Show 2023, showcasing advanced beverage technology
• Recognized for outstanding warranty service and aftermarket support in the foodservice equipment category

With more than 50 years of industry expertise and global manufacturing resources, Crathco remains at the forefront of beverage service innovation, delivering quality, reliability, and efficiency to the hospitality industry.