Cravium Gourmet Private Limited is a premium coffee manufacturer and brand house based in Verna, Goa, India, best known for its flagship brand Coffeeza. Established with a vision to bring European-style gourmet coffee experiences to Indian consumers, Cravium combines Italian roasting techniques with Indian entrepreneurial innovation. The company focuses on producing high-quality, Nespresso-compatible coffee capsules, ground coffee, and innovative brewing equipment tailored for both retail and institutional markets.
Core Business and Product Portfolio
Cravium Gourmet’s operations revolve around the development, manufacturing, and marketing of specialty coffee products and machines under the Coffeeza brand. Its product portfolio is designed to meet the needs of discerning consumers seeking convenience without compromising quality.
Product Categories:
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Coffee Capsules (Nespresso® Compatible):
- Classico – Balanced and aromatic
- Cremoso – Creamy and smooth
- Intenso – Dark and full-bodied
- Forte – Bold and strong
- Flavored Range – Vanilla, Caramel, Hazelnut, Turkish Baklava, Peppermint Mocha
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Ground Coffee:
- Medium Roast, Dark Roast, and Specialty Flavored Blends
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Drip Bags:
- Portable single-serve pour-over coffee bags for travel and work
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Instant Coffee:
- Freeze-dried, high-aroma granules targeting mass and premium markets
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Coffee Machines:
- Finero Next Espresso Machine – Compact capsule machine
- Frothimo – Milk frother and heater for café-style beverages
Manufacturing and Quality Control
Cravium operates from a state-of-the-art facility in Goa equipped with precision Italian equipment and advanced capsule filling lines. The company adheres to international standards of hygiene, quality control, and packaging safety.
- Capsule Filling Capacity: Over 2 million capsules per month
- Quality Certifications:
- FSSAI Certified
- GMP Compliant
- HACCP Systems Integrated
All capsules are nitrogen-sealed to preserve freshness and are compatible with most Nespresso® OriginalLine machines.
Market Reach and Distribution
Cravium has successfully positioned Coffeeza as a household name in India’s premium coffee segment while building an international presence.
- Domestic Retail: Listed on Amazon India, Flipkart, and Tata CliQ Luxury
- D2C: Strong online presence via the official website and subscription services
- HoReCa Segment: Supplies to boutique hotels, coworking spaces, and luxury offices
- Export Markets: UAE, UK, Singapore, and expanding in Southeast Asia
As of 2024, Coffeeza has recorded sales growth of 40% YoY in the Indian online gourmet coffee category.
Brand Strength and Innovation
- Coffeeza was one of the first Indian brands to introduce flavored coffee capsules tailored for Indian palates.
- The company offers build-your-own bundle subscriptions with free delivery across India.
- Product lines are continuously updated with limited edition flavors and special barista kits.
Key Figures and Performance
- Monthly Online Orders: Over 30,000 via D2C channels
- Repeat Purchase Rate: 55% (D2C)
- Market Share: Among top 3 players in India’s premium capsule coffee category
- Average Customer Rating: 4.5/5 across major marketplaces
Leadership
Founded and led by Rahul Aggarwal, an industry innovator and coffee connoisseur, Cravium's leadership combines experience in luxury goods, e-commerce, and international trade. The company’s vision is driven by quality, consumer convenience, and global competitiveness.
Customer Testimonials
“Coffeeza capsules have become my go-to every morning. Great flavor and super convenient.”
– Verified Customer, Amazon India
“Impressed with the Turkish Baklava flavor. Innovative and delicious!”
– Café Owner, Bengaluru
Videos and Content
Cravium promotes its products and brand experiences through engaging digital content:
- Coffeeza Capsules & Ground Coffee Showcase: YouTube Short
- Upgrade Your Coffee Routine – Flavored Pods Review
- Cravium Gourmet at HRC 2025 – Global Coffee Industry Expo
The company’s YouTube channel features product launches, recipes, machine demos, and barista tips.
Brochures and Documentation
- Cravium Gourmet Product Brochure
- Coffeeza Product Catalog
These brochures provide detailed specifications for buyers, distributors, and hospitality partners.
Sustainability Initiatives
Cravium is actively exploring sustainable practices such as:
- Transitioning to biodegradable and recyclable capsules
- Ethical sourcing from Rainforest Alliance certified farms
- Carbon footprint minimization across the supply chain
Future Growth Strategy
- Expansion into retail chains and gourmet outlets across metro cities
- Launch of compatible pods for other brewing systems
- Strengthening international exports and OEM private labeling
With a blend of artisanal craftsmanship and scalable manufacturing, Cravium Gourmet continues to elevate the gourmet coffee experience in India and beyond through its innovation-first approach under the Coffeeza brand.