Cravium Gourmet Private Limited, based in Verna, Goa, India, is a fast-growing specialty coffee company known for its premium offerings under the flagship brand Coffeeza. Established with a vision to revolutionize coffee consumption in India, Cravium Gourmet blends innovation, global quality standards, and convenience in its range of coffee products. The company specializes in coffee capsule technology, offering a complete ecosystem of machines and Nespresso®-compatible coffee pods, catering to the needs of both retail consumers and hospitality clients.
Core Business and Product Portfolio
Cravium Gourmet focuses on delivering high-quality, specialty coffee experiences through a diverse and modern product lineup:
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Coffee Capsules:
- Nespresso®-compatible aluminum capsules filled with artisan-roasted Indian and international blends.
- Key variants include Classico, Cremoso, Intenso, and Decaf.
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Ground Coffee:
- Pre-ground coffee packed in nitrogen-sealed bags for freshness.
- Blends crafted using Arabica beans from high-altitude plantations in India.
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Roasted Coffee Beans:
- Single-origin and specialty blends sourced from estates in Chikmagalur, Coorg, and Araku Valley.
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Drip Coffee Bags:
- Portable, single-serve, pour-over style coffee sachets designed for convenience and on-the-go brewing.
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Coffee Machines:
- Coffeeza Finero Next and Lattisso capsule coffee machines designed for use with their proprietary pods.
- Machines are compact, user-friendly, and aimed at home, office, and hotel use.
These offerings cater to a growing segment of Indian and global consumers seeking café-style coffee with the convenience of home or office preparation.
Unique Selling Proposition and Specialization
Cravium Gourmet differentiates itself in several key areas:
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Capsule Technology Leadership:
- Among the first Indian brands to offer Nespresso®-compatible aluminum capsules.
- Focus on sustainability through recyclable packaging and energy-efficient machines.
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Integrated Product Ecosystem:
- Provides both the coffee (capsules, beans, grounds) and hardware (coffee machines) for a seamless user experience.
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Specialty Coffee Expertise:
- Emphasis on high-altitude Indian Arabica, shade-grown and selectively hand-picked, with expert in-house roasting and blending.
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E-commerce Enablement:
- A digitally native brand with robust online presence through its website, Amazon India, Flipkart, and other marketplaces.
Operational Scale and Market Reach
While Cravium Gourmet is a privately held company and does not disclose financials, its market presence and customer traction indicate strong growth:
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Product Distribution:
- Nationwide shipping across India via online channels and specialty retailers.
- Expanding B2B footprint with supply to boutique hotels, cafés, and corporates.
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Production Capability:
- In-house roasting and capsule-filling facility based in Goa with modern European equipment.
- High scalability with automated lines for both capsule and ground coffee production.
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Global Expansion Potential:
- Products aligned with international standards, enabling potential export to Middle East and Southeast Asian markets.
Target Markets
Cravium Gourmet primarily targets:
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Urban Consumers:
- Health-conscious, convenience-oriented, and quality-driven coffee drinkers in metro cities.
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Corporate Clients:
- Offices, co-working spaces, and premium lounges seeking consistent and premium coffee solutions.
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Hospitality Sector:
- Boutique hotels and resorts offering in-room coffee machines with capsule offerings.
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Retail & E-commerce:
- Direct-to-consumer sales through the company’s website and marketplace platforms.
Capabilities
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Product Development:
- In-house R&D for developing new blends and roast profiles based on customer feedback and global trends.
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Custom Branding Services:
- Offers private label solutions and OEM packaging for boutique coffee retailers.
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Customer Support:
- Dedicated helpline and warranty-backed service for coffee machine users.
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Tech-Integrated Logistics:
- Real-time inventory and order management for rapid nationwide fulfillment.
Certifications and Compliance
Cravium Gourmet ensures compliance with global and domestic food safety and equipment standards, including:
- FSSAI Certification
- ISO-Compliant Processing (under parent group framework)
- BIS and CE-certified machines
The company also adheres to ethical sourcing and packaging norms, contributing to sustainable supply chain initiatives.
Achievements and Recognition
- Pioneered aluminum capsule technology for Nespresso®-compatible systems in India.
- Featured in major publications like YourStory, The Economic Times, and Vogue India as a top emerging D2C coffee brand.
- Recognized for its Coffeeza Finero machine in lifestyle and home appliance reviews for performance and design.
- Rapid growth in online reviews and ratings averaging 4.5+ stars on marketplaces, reflecting strong customer satisfaction.
Customer Feedback and Brand Reputation
Coffeeza has earned a loyal customer base among urban millennials and professionals who value premium coffee without café markups. Common feedback includes:
- “Comparable to global capsule coffee brands.”
- “Perfect espresso shots with no mess.”
- “Elegant machine design and aromatic blends.”
The brand’s high repurchase rate and positive online reviews reflect strong market acceptance and product quality.
Conclusion
Cravium Gourmet Private Limited, through its Coffeeza brand, is transforming how India consumes coffee. By combining world-class brewing technology with high-quality Indian coffee, the company offers a convenient, premium, and sustainable coffee experience. With growing demand, robust operational infrastructure, and a strong brand identity, Cravium Gourmet is poised to lead the capsule coffee revolution in India and beyond.
