Da Pá Virada Gelateria Contemporânea is a premium Brazilian gelato brand headquartered in São Paulo. Renowned for its innovation, artisan craftsmanship, and use of high-quality natural ingredients, the gelateria has set new standards in the Brazilian frozen dessert market. Combining Italian gelato-making traditions with Brazilian culinary creativity, Da Pá Virada has established itself as a leader in contemporary foodservice with a strong foothold in both retail and B2B sectors.
Core Business Operations
Operating under a model that integrates artisanal production, foodservice innovation, and wholesale supply, Da Pá Virada is dedicated to crafting and distributing gourmet gelatos, sorbets, and desserts. The company serves both direct consumers through its physical gelateria and professionals in gastronomy through its industrial line, branded as Pá2B.
Its operations span:
- Artisanal gelato production
- Specialty dessert creation
- Wholesale frozen dessert solutions
- Coffee and beverage service
- Customized dessert menu development for partners
Product and Service Offerings
Gelatos (Milk-based)
- Chocolate Belga (Belgian Chocolate)
- Baunilha de Madagascar (Madagascar Vanilla)
- Pistache Siciliano (Sicilian Pistachio)
- Doce de Leite Argentino (Argentine Dulce de Leche)
- Figo Turco com Nozes (Turkish Fig with Walnuts)
- Jabuticaba (Brazilian grape)
- Gorgonzola, Tomate com Manjericão (Tomato with Basil)
- Queijo de Cabra (Goat Cheese)
- Pêra com Cream Cheese (Pear with Cream Cheese)
- Abóbora com Coco (Pumpkin with Coconut)
- Gengibre (Ginger)
Sorbets (Water-based, lactose-free)
- Cacau Sorbet (Cocoa)
- Tangerina sem Açúcar (Sugar-free Tangerine)
- Framboesa (Raspberry)
- Lichia (Lychee)
- Manga (Mango)
Desserts and Specialty Offerings
- Fondue de Sorvete (Gelato Fondue)
- Vanilla Ball Waffle
- Gelato de Café Irlandês (Irish Coffee Gelato)
- Chocolate Quente com Sorvete (Hot Chocolate with Gelato)
Beverages
- Milkshakes
- Affogatos
- Espresso-based drinks
Pá2B (Business Line)
- Linha Top: 24 traditional flavors for premium retail
- Linha Plus: 24 unique, signature flavors for gourmet establishments
- Linha Pop: Industrial production tailored for foodservice, restaurants, and QSR formats
Specialization and Core USP
Da Pá Virada's differentiation lies in:
- Culinary Artistry: Unique flavor pairings like Tomato with Basil or Pumpkin with Coconut reflect the fusion of Brazilian and Mediterranean tastes.
- No Artificial Additives: All products are made with natural ingredients and without colorants or preservatives.
- Seasonal Menus: Regularly introduces limited-edition flavors using in-season fruits and regional inspirations.
- B2B Solution: Through the Pá2B line, provides restaurants, cafés, and hotels with turnkey gelato solutions.
Market Presence and Performance
Though financial data is privately held, Da Pá Virada’s growth is evidenced through:
- Retail Presence: Flagship store in São Paulo with high customer retention and average 4.8/5 rating on local review platforms
- B2B Clients: Serving more than 80 commercial partners including premium restaurants, hotels, and specialty grocery stores
- SKU Portfolio: Over 100 product variants across gelato, sorbet, and frozen desserts
- Production Volume: Estimated output of over 5,000 liters/month, scalable through dedicated production lines for Pá2B
Target Market
- Premium Dessert Consumers: Health-conscious, experience-driven clientele seeking high-quality, unique flavors
- Gourmet and Casual Dining Restaurants: Interested in signature desserts or customized gelato pairing options
- Cafés and Bakeries: Looking for high-turnover frozen options like affogato or gelato waffles
- Hotels and Events: Requiring elegant dessert solutions for buffets, à la carte menus, and catering
Capabilities and Infrastructure
- State-of-the-Art Gelato Lab: HACCP-compliant, equipped for artisanal and industrial production
- Recipe Innovation: In-house culinary R&D for flavor development and customization
- Cold Chain Logistics: Ensures product quality from factory to point of consumption
- Custom Branding Support: Offers white-labeling and co-branding opportunities under Pá2B
Certifications and Compliance
- ANVISA Compliance
- No Artificial Colorants or Preservatives
- Allergen Labeling and Vegan Options Available
- Environmental Responsibility: Uses biodegradable spoons and packaging for retail service
Brand Engagement and Recognition
- Highly followed on Instagram and Facebook, with vibrant visuals and campaign-driven content
- Frequently featured in São Paulo food blogs and dessert rankings
- Recognized for design innovation in store layout and packaging
- Named among “Top 10 Gelaterias de São Paulo” by multiple local food influencers
Major Achievements
- Created over 40 proprietary flavors, many exclusive to Da Pá Virada
- Successfully launched Pá2B industrial line for national foodservice
- Introduced fondue and hot chocolate dessert kits for seasonal promotions
- Became a go-to partner for gastronomic events and culinary pop-ups in Brazil
Da Pá Virada Gelateria Contemporânea continues to redefine dessert culture in Brazil by fusing traditional gelato techniques with local flair and innovation. With an expanding business line and a solid artisanal foundation, the brand is poised for broader domestic and international growth.
