Exhibiting at Anuga Select Brazil 2025

Company Overview

Established in 1974 in Piranguinho, Minas Gerais, Barraca Amarela Indústria e Comércio de Doces Ltda is a family-owned confectionery renowned for its traditional Brazilian sweets. With a legacy spanning over five decades, the company has become synonymous with quality and authenticity in the production of artisanal treats, particularly the iconic "Pé de Moleque de Piranguinho."

Core Business and Product Offerings

Barraca Amarela specializes in the manufacturing and retail of traditional Brazilian confections, including:

• Pé de Moleque: A classic peanut brittle made with roasted peanuts and caramelized sugar.
• Pé de Moça: A softer, creamier version of Pé de Moleque, incorporating condensed milk.
• Paçoca Rolha: A cylindrical-shaped sweet made from ground peanuts and sugar.
• Paçocão Mineiro: A larger, traditional version of paçoca, offering a rich peanut flavor.
• Chocopé: A gourmet fusion of chocolate and peanut brittle.

These products are available in various packaging options, catering to both individual consumers and bulk purchasers.

Specialization and Unique Selling Proposition (USP)

Barraca Amarela's USP lies in its commitment to preserving traditional recipes and artisanal production methods. The company's dedication to quality is evident in its meticulous selection of ingredients and handcrafted processes, ensuring each product embodies the authentic taste of Minas Gerais. The brand's recognition as a pioneer in packaging innovation for traditional sweets further distinguishes it in the market.

Financial Performance

As a privately held entity, detailed financial data is not publicly disclosed. However, the company's sustained operations since 1974 and expansion into multiple retail outlets indicate a stable financial footing and consistent market demand for its products.

International Shipments and Export Markets

Currently, Barraca Amarela primarily serves the domestic Brazilian market. While there is no publicly available information regarding international shipments, the company's established reputation and product appeal position it favorably for potential expansion into global markets seeking authentic Brazilian confections.

Target Market

Barraca Amarela caters to a diverse customer base, including:

• Local Consumers: Individuals seeking traditional, high-quality sweets.
• Retailers: Stores aiming to offer authentic Brazilian confections.
• Event Planners: Professionals sourcing traditional treats for cultural and festive occasions.

Capabilities and Infrastructure

The company's infrastructure encompasses:

• Manufacturing Facilities: Equipped to handle artisanal production while maintaining quality standards.
• Retail Outlets: Multiple locations, including the main store in Piranguinho and branches in Itajubá, facilitating direct consumer engagement.
• Distribution Network: Efficient logistics supporting product availability across various regions.

Certifications and Compliance

Barraca Amarela operates in compliance with Brazilian food safety regulations, ensuring the quality and safety of its products. The company's longstanding presence and customer trust reflect its adherence to industry standards.

Major Achievements

• Top of Quality Brazil Award (2022): Recognition for excellence in its field and regional impact.
• Pioneering Packaging Innovations: Development of unique packaging solutions enhancing product appeal and shelf life.
• Cultural Preservation: Contribution to maintaining and promoting traditional Brazilian confectionery heritage.

Conclusion

Barraca Amarela stands as a testament to the enduring appeal of traditional Brazilian sweets. Through its unwavering commitment to quality, authenticity, and innovation, the company continues to delight customers and uphold the rich culinary traditions of Minas Gerais.