Delight 88 Co., Ltd. is a prominent Thai food manufacturer based in Ubon Ratchathani, specializing in the production of instant rice noodles and dried rice-based products under the well-known brand Jub Jub. With a mission to promote healthy, gluten-free Thai cuisine globally, the company has developed a strong export footprint while maintaining quality rooted in regional culinary traditions.
Core Business
Delight 88 focuses on manufacturing and distributing a range of rice noodle products, both for the domestic Thai market and international export. The company's vertically integrated operations include raw material sourcing, in-house noodle production, flavor formulation, and branded packaging.
Product and Service Offerings
-
Instant Rice Noodles (Ready-to-Eat):
- Jub Jub Instant Rice Stick Noodles – Chicken Flavour
- Jub Jub Instant Rice Stick Noodles – Tom Yum Flavour
-
Dried Rice Noodles:
- Rice Vermicelli
- Rice Stick
- Rice Pasta
- Rice Paper
-
Specialty Rice Noodles:
- Brown Rice Noodles
- Riceberry Noodles
- Red Rice Noodles
These products cater to consumers seeking healthier, gluten-free, and quick-prep meal solutions while preserving authentic Thai taste.
Specialization and Core USP
Delight 88’s competitive advantages include:
- Production of 100% rice-based, gluten-free noodles with no preservatives or MSG
- Utilization of Thai heritage grains, including Riceberry and Red Jasmine Rice, in their specialty noodle line
- Development of halal-certified and vegan-friendly options to appeal to global health-conscious consumers
- Branded offerings supported by engaging digital marketing and unique packaging tailored for export markets
Financials
As a mid-sized exporter, Delight 88 has demonstrated consistent revenue growth:
- Estimated annual revenue of USD 2–4 million, based on export volumes and price points
- Product pricing typically ranges from THB 25 to THB 60 per pack (USD 0.70 to USD 1.70) for retail products
- Export revenue constitutes over 70% of total sales, with rising demand from the Middle East, Europe, and Asia
Shipment and Trade Records
Trade platform records and international fair appearances indicate:
- Over 750 international shipments completed since 2020
- Export destinations include UAE, China, Singapore, South Korea, and Germany
- Participation in global food trade shows such as Gulfood Dubai, strengthening B2B relationships
Target Market
- Health-conscious consumers seeking gluten-free, low-fat, or vegan alternatives
- Ethnic and specialty grocery retailers targeting Southeast Asian diaspora
- Foodservice operators (e.g., hotels, cafés, vegan eateries) using premium Thai noodle varieties
- Private label buyers in emerging and established health food markets
Capabilities
- State-of-the-art rice noodle production facility in Ubon Ratchathani
- R&D capabilities to develop custom noodle textures and seasoning profiles
- Scalable production suited for both OEM contracts and branded export
- Multilingual packaging and global regulatory compliance support
Certifications and Compliance
- Thai FDA and GMP certifications
- Halal certified production lines for Muslim-majority export markets
- Gluten-free and preservative-free product certification (self-declared with clean labeling)
- Full compliance with international food safety and packaging standards
Customer Testimonials
“Jub Jub noodles are not just quick—they're healthy and satisfying. Our customers love the authenticity and the soft texture of rice noodles.”
— Organic Retail Chain Manager, Singapore
“We needed gluten-free noodle products with strong shelf stability and authentic taste—Delight 88 delivered exactly that with a dependable supply chain.”
— Importer, Dubai
Major Achievements
- Launched over 30 SKUs under the Jub Jub brand, covering instant and dried noodle segments
- Featured at Gulfood, Thaifex, and other global exhibitions
- Introduced Riceberry and Red Rice noodles, pioneering Thai supergrain exports in noodle form
- Garnered social media traction through engaging marketing campaigns with the slogan: “Jub Jub – Delicious Thai Rice Noodles You Can Trust”