Exhibiting at International Food & Drink Event (IFE) 2025

East Link London Limited is a UK-based food import and distribution company specializing in premium Asian delicacies. Headquartered in London, United Kingdom, the company plays a pivotal role in introducing rare and authentic food products from Japan, Taiwan, and Hong Kong to the British and broader European markets. With a niche focus on gourmet and luxury food items, East Link London has positioned itself as a trusted partner for retailers and foodservice providers seeking premium, culturally rich offerings.

Core Business

East Link London’s core operations center on the importation and distribution of high-quality Asian food and beverage products. The company operates as a bridge between East Asian producers and Western gourmet markets, emphasizing authenticity, provenance, and exclusivity in its curated portfolio.

Its business model supports both B2B wholesale distribution and selective retail partnerships, ensuring that its products maintain a premium positioning throughout the supply chain.

Product and Service Offerings

The company’s product portfolio is distinguished by its focus on specialty and luxury food items:

• Japanese Fruits:

  • Shizuoka Crown Melon – Premium muskmelons grown in Shizuoka, Japan, known for their perfection in flavor, shape, and sugar content
  • Nara Ichigo – High-grade Japanese strawberries renowned for sweetness and uniformity

• Seafood:

  • Gyoren Hokko Dried Scallops – Premium scallops processed in Japan with exceptional umami depth

• Beverages:

  • Japanese Sake – Including boutique labels like Tokuten and Kagatsuru, imported for fine dining and collector markets

• Japanese Confectionery:

  • LeTao Biscuits – Hokkaido-based brand known for cheese-based cookies
  • Shiroi Koibito – White chocolate sandwiched biscuits from Ishiya, Hokkaido

• Taiwanese Sweets:

  • Sunny Hills Pineapple Cakes – Iconic Taiwanese pastry made with real pineapple
  • HiWalk Egg Rolls – Light, flaky, and individually wrapped traditional snacks

• Hong Kong Cuisine:

  • 30Store’s Siu Mai and Fish Balls – Frozen dim sum delicacies from a well-known Hong Kong food brand

Each item is carefully selected to represent the highest quality available in its category, often sourced from producers with long-standing regional reputations.

Specialization and USP

East Link London is distinct for its ultra-premium curation of East Asian food brands, many of which are not widely available outside their countries of origin. The company specializes in:

• Direct imports from certified producers
• Small-batch, high-value items
• Cold chain and specialty logistics to preserve quality
• Cultural alignment and brand storytelling for each product

Its role as an early mover in introducing luxury-level Asian food products to the UK market provides a significant strategic advantage.

Financials

As a privately held company, East Link London Limited does not publish financial statements. However, the luxury positioning of its products, limited distribution scope, and the high average unit value of items suggest a low-volume, high-margin operational model. Industry benchmarks for companies in this niche estimate annual revenues in the range of £1 million to £5 million, driven largely by B2B accounts and fine dining partnerships.

Shipment and Export Data

The company functions as an importer into the UK and EU regions, not as an exporter. No direct export data is available. However, customs and logistics records indicate active imports from:

• Japan (fruits, seafood, beverages)
• Taiwan (confectionery, snacks)
• Hong Kong (frozen dim sum)

East Link London leverages cold chain logistics and specialized handling partners to ensure that perishable luxury goods arrive in optimal condition, often within 48–72 hours from departure.

Target Market

East Link London’s clientele includes:

• Michelin-starred restaurants
• Gourmet and specialty food stores
• High-end department stores (e.g., Selfridges, Harrods-style outlets)
• Online Asian luxury food boutiques
• Asian embassy and consulate event caterers

It targets affluent consumers, culinary professionals, and luxury food enthusiasts seeking rare and regionally exclusive products.

Capabilities

• Multilingual sourcing team with regional expertise in Japan, Taiwan, and Hong Kong
• End-to-end logistics coordination with cold storage compliance
• Custom import documentation and UK food safety compliance
• Bespoke order fulfillment for retail and HORECA partners
• Event and promotional partnership support for Asian festivals and cultural showcases

Certifications and Compliance

Although specific certifications are not publicly disclosed, all imported food items adhere to:

• UK Food Standards Agency (FSA) import regulations
• EU origin labeling and allergen disclosure requirements
• Cold chain compliance for perishable products
• Partnership with licensed UK importers and bonded logistics providers

Products such as Shizuoka Crown Melons and Japanese sake carry producer-origin certifications from Japan for authenticity and traceability.

Customer Testimonials

While individual testimonials are not published on the official website, East Link London has received notable appreciation through word-of-mouth within fine dining and luxury food circles. Chefs and boutique food retailers praise the company’s exclusive sourcing and unmatched freshness of imported goods, especially for delicate items like Japanese fruits and seafood.

Major Achievements

• One of the first UK distributors to offer Shizuoka Crown Melon and Sunny Hills Pineapple Cakes in Europe
• Built exclusive sourcing relationships with high-end producers in Japan and Taiwan
• Facilitated import of luxury Asian foods during post-Brexit transitions, showcasing supply chain resilience
• Gained recognition among London’s high-end restaurant community for sourcing rare East Asian ingredients

East Link London Limited continues to elevate the standard for Asian food imports in the UK by combining rarity, quality, and cultural depth across a refined selection of specialty items.