Exotic Food Public Company Limited is a leading Thai manufacturer and global exporter of authentic Asian sauces, pastes, and ready-to-eat meals. Headquartered in Bangkok, Thailand, the company has become a hallmark of Thai culinary excellence, distributing over 200 products to more than 65 countries under its flagship brands: Exotic Food, Thai Pride, and Coco-Loto.
Company History and Background
Founded in 1999, Exotic Food PCL was established with a mission to bring the vibrant flavors of Thai cuisine to international consumers. Through sustained innovation, consistent quality, and brand diversification, the company has grown from a small domestic enterprise into a publicly listed global food powerhouse on the Stock Exchange of Thailand (SET: XO).
Core Business and Offerings
Exotic Food manufactures a wide variety of shelf-stable and ready-to-cook food products, divided into the following categories:
-
Seasoning and Dipping Sauces:
- Sriracha Hot Chilli Sauce
- Sweet Chilli Sauce
- Satay Sauce
- Thai BBQ Sauce
- Pineapple Mango Sauce
- Sweet Spring Roll Sauce
-
Cooking Pastes:
- Green Curry Paste
- Red Curry Paste
- Yellow Curry Paste
- Tom Yum Paste
- Massaman Curry Paste
-
Wok Sauces:
- Pad Thai Sauce
- Stir Fry Sauce
- Mango Sauce
-
Herbs and Spices in Soybean Oil:
- Minced Galangal
- Minced Ginger
- Minced Coriander
- Minced Green and Red Chili
-
Other Product Lines:
- Coconut Juice with Pulp
- Instant Noodles
- Heat & Serve Thai Meals
Each product is developed with authentic Thai ingredients and adheres to international food safety standards, appealing to global retail, food service, and private-label clients.
Specialization and Unique Selling Proposition (USP)
Exotic Food’s competitive edge lies in:
- Authenticity: Recipes are developed and refined to maintain genuine Thai taste profiles.
- Global Quality Compliance: Certifications include BRC, HACCP, Halal, Kosher, and ISO standards.
- Brand Diversification: Thai Pride targets premium markets; Coco-Loto focuses on tropical beverage lines.
- End-to-End Supply Chain: In-house R&D, manufacturing, and global logistics capabilities ensure consistent delivery and quality.
Financial and Operational Insights
As a publicly traded company (SET: XO), Exotic Food maintains transparent and impressive financial performance:
- Revenue (FY 2023): THB 2.17 billion (approx. USD 63 million)
- Net Profit (FY 2023): THB 540 million (approx. USD 15.7 million)
- Gross Margin: Consistently above 35%, reflecting premium positioning and efficient operations
- Manufacturing Facilities: Located in Chonburi, with automated systems and export-grade production lines
The company has experienced double-digit CAGR growth over the last 5 years, driven by rising global demand for Asian cuisine.
Export and Shipment Data
Exotic Food is among Thailand’s top food exporters in the seasoning and ready-meal categories.
- Global Reach: Exports to 65+ countries
- Top Markets: USA, Germany, UK, South Korea, Australia, UAE
- Export Contribution: Over 85% of total revenue
- Distribution Channels: Retail chains (e.g., Tesco, Carrefour), ethnic markets, online platforms, and private-label clients
The company has robust documentation and compliance systems to meet destination country regulations and labeling requirements.
Target Market
- Retail Consumers: Home cooks and international buyers of ethnic foods
- Foodservice Operators: Restaurants, catering services, hotels
- Private Label Clients: OEM services for global supermarket brands
- Health-conscious & Halal Markets: Products align with Halal and gluten-free diets
Capabilities
- Production: Fully automated plants with over 50,000 square meters of GMP-certified space
- R&D: Dedicated innovation center developing 20+ new SKUs annually
- Private Label Manufacturing: Serves clients in North America, Europe, and Asia
- Marketing and Branding: Multilingual packaging, global recipe support, and in-market promotions
Certifications and Compliance
- BRC (British Retail Consortium)
- ISO 22000
- HACCP
- GMP
- Halal
- Kosher
These standards ensure Exotic Food's acceptance in major international markets and with diverse consumer groups.
Customer Testimonials and Market Perception
Exotic Food has built a solid brand reputation, particularly for its Sriracha and Pad Thai sauces. International buyers and chefs endorse the brand for its authentic flavor, consistency, and high-quality packaging.
“We’ve been using Thai Pride sauces in our Asian fusion dishes for over 4 years—flavor and quality are unmatched.” — UK-based Restaurant Group Executive Chef
Online reviews reflect high consumer satisfaction, especially for the ease of use, flavor accuracy, and variety of offerings.
Major Achievements
- Public Listing: Traded on the Stock Exchange of Thailand (SET: XO) since 2014
- Awarded Prime Minister’s Export Award: For outstanding product innovation and export performance
- Brand Expansion: Introduction of over 200 SKUs across 3 brands
- Strategic Market Penetration: Successfully established shelf presence in over 65 countries
Exotic Food Public Company Limited has become a benchmark for Thai food manufacturers aspiring to compete on a global scale, offering a rich portfolio of authentic, certified, and consumer-loved products that bring the taste of Thailand to kitchens around the world.
