Fares Al-Natsheh Factory, operating under the brand "Al Fares," is a leading Jordanian manufacturer and exporter of a wide range of snack foods, cereals, and nut-based products. Based in Amman, Jordan, the company has established itself as a regional benchmark for quality, flavor innovation, and efficient food production since its inception. With a diverse portfolio of branded and private label goods, Fares Al-Natsheh Factory caters to both mass-market and niche food segments across the Middle East and beyond.
Brief History
Founded in the early 2000s, Fares Al-Natsheh Factory started as a local manufacturer of snack chips and roasted nuts. Over the years, the company significantly expanded its production lines to include ready-to-eat cereals, biscuits, noodle snacks, and custom-formulated snack mixes. With a clear focus on both local consumption and export readiness, the company has grown into one of the most diversified FMCG manufacturers in Jordan.
Core Business
The factory's core business includes the manufacturing, packaging, and export of:
- Flavored snack chips
- Roasted nuts and seeds
- Sweet and savory biscuits
- Corn flakes and cereal products
- Noodle-based snacks
The company operates under its flagship brand “Al Fares,” while also offering private labeling services to partners across multiple regions.
Product and Service Offerings
Snack Chips:
- Boats Snacks Jalapeño Flavor
- Corn Cobs Chili Flavor
- Noodle Snack Paprika Flavor
- Pretzel Chili & Lemon Flavor
- Talks Me Snack Sweet & Chili Flavor
- Party Time Mixed Snack
Nuts & Seeds:
- Locally roasted nuts, sunflower seeds, pumpkin seeds, and custom spice blends
Biscuits:
- Assorted biscuits in multiple flavors, designed for retail shelves and impulse snacking
Cereals:
- Flavored and plain corn flakes for kids and adults
- Retail packaging from 250g to 1kg
Noodles:
- Ready-to-eat and dry-flavored noodles for youth and convenience-driven segments
These products are distributed through retail chains, convenience stores, and foodservice providers. The company also supports bulk exports and white-label production tailored to specific market regulations.
Specialisation and Core USP
Fares Al-Natsheh Factory differentiates itself through:
- Local Flavor Innovation: Integrating Middle Eastern spice profiles into global snack formats
- Efficient Mass Production: High-volume capacity with flexible SKU management
- Customization: Product development for private labels in regional languages and formats
- Regional Expertise: Deep understanding of consumer preferences across MENA
Financials
While the company’s detailed financial records are not publicly available, export and trade activity indicate:
- Estimated Revenue: USD 6–9 million annually
- Export Share: 45% of total production
- Retail Penetration: Over 600 retail points in Jordan and GCC markets
Shipment Records
Based on trade channel assessments and distributor listings:
- Main Export Destinations: Saudi Arabia, Iraq, UAE, Kuwait, Palestine
- Average Export Volume: 700–900 MT per year
- Packaging: Retail-ready pouches, cartons, tins, and promotional combo packs
- Shipping Frequency: Bi-weekly exports coordinated through Amman industrial zones
Target Market
Fares Al-Natsheh Factory targets:
- Supermarkets and Hypermarkets
- Distributors in the Gulf and Levant regions
- Private Label Retailers seeking Middle Eastern flavor profiles
- Youth-Centric Snack Segments with trendy and spicy flavors
Capabilities
- Modern Production Lines: Capable of multi-product batch processing
- Flexible Packaging Units: Automated pouching, carton-filling, shrink wrapping
- Research and Development: In-house lab for seasoning and product testing
- Private Labeling: Full support from formulation to final packaging
- In-house Logistics Team: For documentation and customs coordination
Certifications and Compliance
- ISO 22000: Food Safety Management Systems
- HACCP Certified
- Halal Certified
- Jordan FDA Compliance
- All products comply with GCC food import standards
Customer Testimonials
While direct testimonials are not published, the brand has become a familiar name across Jordan and neighboring countries due to:
- Long-standing distributor partnerships
- Strong product recall among children and youth for fun, bold packaging and flavor
- High reorder rates from B2B clients based on packaging quality and price-performance ratio
Major Achievements
- Developed over 80+ SKUs across snacks and grocery categories
- Expanded into GCC markets with sustained demand for regional flavor chips
- Participated in regional food expos, gaining recognition among distributors
- Built a strong B2B network across Jordan, Iraq, and Saudi Arabia
- Maintains 100% compliance record with export documentation and quality assurance
Fares Al-Natsheh Factory continues to innovate and grow as a regional powerhouse in snack manufacturing, offering scalable, customized, and culturally relevant snack foods to the Middle East and North Africa.
