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T2

Exhibiting at Thaifex - Anuga Asia 2025

3-C64
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Fresh Fruits: Seedless lime, mango, longan, coconut

Vegetables: Baby corn, chili, lemongrass

Fongyin Import & Export Co., Ltd. is a Thailand-based agricultural trading company operating under the consumer-facing brand Justgreen. Specializing in the export of premium fresh Thai fruits and vegetables, the company has established itself as a reliable source for quality produce among international buyers and distributors.

Core Business and Product Portfolio

Fongyin focuses primarily on sourcing, packaging, and exporting high-quality Thai fruits and vegetables. The company’s product portfolio includes:

  • Fresh Fruits: Seedless lime, mango, longan, coconut
  • Vegetables: Baby corn, red chili, lemongrass

The company is known for its careful handling and export-ready packaging that preserves freshness and complies with global import regulations.

Unique Selling Proposition and Strengths

Fongyin’s key strength lies in its vertically integrated approach—from sourcing directly from trusted farms to international distribution. Their Justgreen brand emphasizes quality assurance, freshness, and consistent supply.

USPs include:

  • Specialization in tropical produce that aligns with health food trends globally
  • Real-time customer engagement via social media platforms, building transparency and brand trust
  • Flexibility in packaging types and sizes to meet diverse buyer needs
  • Proficiency in handling perishable goods for export through temperature-controlled logistics

Export Activity and Shipment Data

Fongyin actively exports to several Asian and Middle Eastern countries. While detailed export volumes are not publicly available, the company maintains an active social media presence documenting regular exports and product inspections.

Shipment highlights based on third-party export references:

  • Regular shipments of seedless lime and coconuts to regional hubs in East Asia
  • Fresh longan and mango exports peaking seasonally (notably during Q2 and Q3 annually)
  • Facebook video posts showcase container-level inspections and quality control prior to dispatch

Target Market

Fongyin serves a wide array of clients including:

  • Wholesale importers of fresh agricultural goods
  • Supermarket chains and retail produce distributors
  • Ethnic food stores in non-Asian markets seeking authentic tropical fruits
  • Food service buyers in hospitality and catering sectors

The company has established partnerships across ASEAN and is expanding its reach into Middle Eastern markets.

Operational Capabilities

Operating from its central distribution and aggregation point in Thailand, Fongyin leverages the following capabilities:

  • Direct farm partnerships ensuring traceable sourcing
  • Skilled labor for sorting, grading, and packaging
  • Cold chain logistics to maintain optimal shelf life
  • Multilingual customer support for cross-border communications

The company also utilizes digital platforms such as Facebook to document and share their operational processes, from harvesting to shipping.

Certifications and Compliance

While official certifications such as HACCP or GLOBALG.A.P. have not been publicly listed, the company’s operational transparency, visual documentation, and export consistency suggest adherence to basic export and phytosanitary protocols.

Fongyin showcases frequent quality inspections in its video content, affirming its focus on delivering compliant and premium-quality goods.

Customer Testimonials and Recognition

Fongyin’s customer interaction is primarily visible through Facebook, where customer engagement is reflected in positive comments and ongoing queries about product availability and export timelines. Their video showcasing product sorting and inspection has received favorable engagement from existing and prospective buyers.

Major Achievements

  • Established the Justgreen brand with consistent market visibility across digital channels
  • Developed a comprehensive product range covering fruits and vegetables for export
  • Gained recognition for reliability and flexibility among small and mid-sized international buyers
  • Delivered seasonal export volumes that align with demand surges in destination markets

Fongyin Import & Export Co., Ltd., through its Justgreen brand, continues to deliver on its promise of freshness, reliability, and quality—positioning itself as a trusted partner in the global trade of tropical Thai produce.