Exhibiting at Thaifex - Anuga Asia 2025

Founded in Malaysia, Food Excellence Specialist Sdn. Bhd. (FES) is a leading manufacturer and exporter of high-quality non-dairy creamers and snack food products. With a strong focus on innovation, food safety, and global market reach, FES has become a trusted supplier to over 30 countries worldwide.

Core Business and Offerings

Food Excellence Specialist Sdn. Bhd. operates two primary business segments:

• Non-Dairy Creamer Division

  • Coffee whitener
  • Topping base for beverages
  • Foaming creamer for instant drinks

• Snack Food Division

  • Potato chips in various flavors and cuts
  • Tortilla chips with international seasoning profiles

These products are manufactured under stringent quality controls and exported under both house and private labels.

Unique Selling Proposition

FES stands out in the market through:

• Integrated R&D and Production Facilities: Enabling rapid prototyping and custom formulation for clients globally
• Certified Quality Systems: Compliance with global food standards such as BRC, FSSC 22000, GMP, HACCP, HALAL, and IFS
• Flexible Packaging Capabilities: From sachets to bulk industrial packs, tailored to specific market needs
• Custom Formulation Services: Collaborating closely with clients to develop taste, texture, and stability profiles for varied applications

Financial Strength

Though FES is a private company with no publicly disclosed financials, it operates large-scale production facilities in Pasir Gudang, Malaysia, a major industrial hub. Its multi-decade presence and expansion into over 30 international markets reflect consistent financial health and reinvestment in infrastructure.

Export and Shipment Records

According to trade intelligence data from platforms like Volza and ImportYeti:

• FES has recorded over 450 documented export shipments over the last five years.
• Key export destinations include:
  • Philippines
  • Indonesia
  • Thailand
  • Japan
  • Saudi Arabia
  • UAE
  • United States

Popular exported products are non-dairy creamers and flavored potato chips. The repeated nature of shipments suggests long-term supply contracts and trusted customer relationships.

Target Market

FES serves multiple segments including:

• Instant coffee and beverage manufacturers
• Food service and HoReCa businesses
• Supermarkets and hypermarkets (private label snacks)
• Export traders and B2B distributors
• Vending and automated beverage machine companies

Their solutions are tailored for both industrial ingredient buyers and retail snack food markets.

Capabilities

FES operates in a modern, purpose-built facility located in Pasir Gudang, Johor, equipped with:

• Spray drying technology for non-dairy creamers
• Automated frying and flavoring lines for snack chips
• In-house laboratory for QA/QC
• Dedicated R&D and innovation team
• Integrated warehouse and export handling systems

Their production scale allows both high-volume and custom small-batch runs depending on customer needs.

Certifications and Compliance

FES maintains a robust quality and food safety management system and holds the following certifications:

• FSSC 22000 (Food Safety System Certification)
• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• BRC (British Retail Consortium Global Standards)
• IFS (International Featured Standards)
• Halal (Certified by Malaysian authorities)

These enable the company to serve major retail chains and food manufacturers globally.

Customer Testimonials

While direct testimonials are not publicly posted, consistent reorders and certification renewals indicate high customer satisfaction and strong B2B retention.

Achievements

• Recognized as a preferred supplier on global sourcing platforms such as Needl.co and SIAL network
• Export presence in over 30 countries
• One of the few Malaysian companies to offer both creamer and snack categories under one integrated manufacturing system

Food Excellence Specialist Sdn. Bhd. continues to innovate in product development, flavor technology, and global logistics to meet the evolving demands of food manufacturers and retail customers worldwide.