Product Offerings
Products:
Alcoholic products: fruit beer, premixed drinks, fruit wine, cocktails
Tipsy Fruit is a brand and distributor of alcoholic beverages in Shanghai, China, focusing on the innovation and marketing of fruity alcoholic beverages. With its youthful and fashionable brand positioning, the company has quickly established a unique brand influence among the new generation of Chinese consumers, especially among urban white-collar workers and Generation Z.
Company Background
The Tipsy Fruit brand is affiliated to Tipsy Fruit (Shanghai) International Trading Co., Ltd., led by Ms. Gui Danni. Headquartered in Shanghai, China's commercial and innovation center, the company fully utilizes its international resources and logistics advantages to develop China's new alcoholic beverage consumption market with the core concept of "Enjoy the fruity taste and drink easily".
Core Business
Tipsy Fruit focuses on the research and development, marketing and sales of diversified fruity alcoholic beverages, including:
- Fruity beer
- Ready-to-drink (RTD)
- Fruit wine (low-fermentation wine)
- Creative cocktail products
Its products are widely used in multiple scenarios and channels such as nightlife, social gatherings, convenience stores, bar chains and e-commerce platforms.
Product portfolio
Alcoholic beverages
- Fruit beer: Combining fruit flavor and beer craftsmanship, strong palatability
- Premixed cocktails: Ready to drink, rich in flavor, easy to carry
- Fruit wine: Refreshing alcoholic beverage based on fruit fermentation
- Cocktail: Finished canned or bottled cocktails, suitable for fast social consumption
All products emphasize low alcohol, fruity, easy drinking and other characteristics, aiming to create a "new light drinking" experience.
Unique advantages
The market advantages of Fruity are reflected in the following aspects:
- Focus on young consumer groups and position "fruity alcohol lifestyle brand"
- Strengthen social scenes and emotional marketing, focusing on "slightly tipsy" culture
- Cooperate with many popular lifestyle brands to enhance brand tone
- Lay out online and offline channels at the same time to build a full-area sales system
Its fruit wine and cocktail products are especially popular with female consumers and novice drinkers.
Financial Strength
Although the company has not publicly disclosed detailed financial data, the high sales and user reviews of its products on mainstream e-commerce platforms such as JD.com and Tmall reflect good market performance and a rapidly growing consumer base. The brand is also highly active on social media and live streaming platforms.
Export and delivery capabilities
Currently, Fruit Wine mainly focuses on the domestic Chinese market, but the company has the potential to expand internationally, especially in East Asia and Southeast Asia, where low-alcohol fruit wine products are more accepted. The brand logistics system has covered major first-tier and new first-tier cities across the country.
Target market
- Young consumers (18-35 years old)
- Female alcohol consumers
- Urban white-collar workers and Z generation social groups
- Night economy, parties, festivals and other scenario-based consumer users
Capacity and capabilities
- Own cooperative wineries and bottling production lines
- The brand has strong product development and market positioning capabilities
- Multiple SKUs with fast iteration and short cycle
- Young design team, fashionable and distinctive packaging and promotional materials
Certification and compliance
The company's products meet China's alcohol circulation and food safety standards, have complete QS certification and related circulation licenses, and rely on professional wine supply chain systems to ensure stable product quality.
User feedback
Although there is no public user evaluation data display, fruit wine products have received wide acclaim on multiple e-commerce platforms. Its labels such as "easy to drink", "rich fruit flavor" and "exquisite packaging" frequently appear in consumer evaluations, becoming an important label for its market reputation.
Major achievements
- Rapidly launched more than 20 fruit-flavored wine products within one year
- Jointly launched limited wines with multiple IP or lifestyle brands
- Became a popular wine brand recommended by social platforms (such as Xiaohongshu and Douyin)
- Participated in multiple offline fashion exhibitions and cross-border flash events to increase brand popularity