Exhibiting at Thaifex - Anuga Asia 2025

The products are available in retail packs, foodservice bulk formats, and OEM/private label options.

Specialization and USP

Fusipim stands out for its fully halal-certified production, making it highly relevant in OIC countries and regions with growing demand for Sharia-compliant food. It has:

• ISO 22000 and HACCP-certified facilities
• JAKIM Halal Certification
• Modern freezing and coating technologies to preserve texture and flavor
• Over 100 SKUs developed with a focus on convenience and culinary innovation

Financial Performance

While the company does not publicly disclose detailed financials, it is considered a top-tier Malaysian halal food exporter, based on its sustained growth and market presence. According to data from export tracking platforms, Fusipim exports to over 30 countries, and the brand has a strong shelf presence in major halal markets such as the UAE, Indonesia, and Brunei.

Shipment Data

Trade intelligence platforms such as Volza and TradeAtlas indicate that Fusipim has exported thousands of tons of frozen products annually. Key figures include:

• Over 400 international shipments per year
• Primary export markets:
  • Middle East (UAE, Saudi Arabia)
  • Southeast Asia (Singapore, Indonesia, Brunei)
  • East Asia (South Korea, Japan)
  • Oceania and Africa

Their products are widely distributed through ethnic supermarkets, HORECA networks, and wholesale distributors.

Target Market

Fusipim targets a wide range of customer segments:

• Retail Consumers via supermarkets and grocery chains
• Hotels, Restaurants, and Catering (HORECA)
• Institutional Buyers (schools, hospitals)
• Private Label Retailers and Distributors
• Halal Food Importers

The company also provides OEM/ODM services, helping partners create customized halal-certified product lines.

Capabilities

• In-house R&D for new product development and customization
• Advanced Cold Chain Logistics for domestic and international shipping
• Large-scale production facilities with automation and traceability systems
• Branding and marketing support for distributors and retail chains

Certifications & Compliance

• ISO 22000: Food Safety Management System
• HACCP: Hazard Analysis and Critical Control Points
• JAKIM Halal Certification
• MeSTI Certification (Malaysian Food Safety and Quality Division)
• Registered with Malaysia External Trade Development Corporation (MATRADE)

These certifications have positioned Fusipim as a credible and preferred partner for halal food distribution worldwide.

Customer Testimonials

“Fusipim’s fish-based products are incredibly popular in our chain of halal supermarkets. Consistent taste, great packaging, and reliable deliveries.”
— Distributor, Middle East

“Their OEM capabilities helped us launch our own line of frozen snacks in Indonesia with fast turnaround and excellent product quality.”
— Procurement Manager, Jakarta-based Retailer

Major Achievements

• Awarded Top 10 Halal Exporter by MATRADE in 2022
• Exported to over 30 countries across five continents
• Regular exhibitor at MIHAS (Malaysia International Halal Showcase) and Gulfood Dubai
• Developed over 100 SKUs in the halal frozen and convenience food category

Fusipim Sdn. Bhd. continues to lead Malaysia’s halal frozen food industry with a focus on innovation, quality, and international market expansion.