Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Grab A Bite by Kepak is a strategic foodservice brand under Kepak Group, headquartered in Clonee, Ireland. It delivers a range of convenient, great-tasting hot food-to-go solutions specifically designed for forecourts, convenience stores, and high-footfall retail environments. As part of Kepak Foodservice—a trusted name in meat processing and value-added ready meals—Grab A Bite represents the company’s continued investment in turnkey foodservice innovation for the quick-service retail segment.

Core Business and Offerings

Grab A Bite is built around the principle of “Smart Food on the Go”, combining high-quality ingredients with operational simplicity. Its product lineup is engineered for rapid service environments where speed, taste, and consistency are non-negotiable.

Flagship Product Range:

• Barbecue Chicken Burger: Breaded chicken breast fillet served in a brioche-style bun with a cheese slice and smoky BBQ sauce.
• Classic Cheeseburger: Flame-grilled beef patty with a cheese slice and tomato relish in a toasted brioche-style bun.
• Morning Sausage and Cheese Muffin: Pork sausage patty in a soft English muffin, topped with melted cheese and a dash of tomato ketchup.

All items are supplied pre-cooked and pre-assembled, requiring only reheating—minimizing prep time and labor costs.

Unique Selling Proposition

Grab A Bite distinguishes itself with a compelling set of advantages:

• Plug-and-play hot food solutions with minimal operational requirements.
• Consistent quality across multiple locations, enabled by centralized production and packaging.
• Extended shelf life and food safety, made possible by advanced flash-freezing and vacuum-sealing technology.
• Consumer-preferred flavor profiles, tested and optimized for grab-and-go retail consumption.

The brand is further supported by Kepak’s R&D and culinary development teams, who continuously iterate to meet evolving consumer tastes and retail formats.

Target Market

Grab A Bite is tailored for:

• Forecourts and Petrol Stations
• Convenience Retail Chains
• Travel Hubs (Airports, Train Stations)
• Education and Institutional Foodservice
• Small Format Food Operators Seeking Speedy Setup

The brand is designed to perform in high-turnover, limited-space outlets, offering flexibility for operators looking to enhance their food offering without adding kitchen complexity.

Certifications and Quality Assurance

As part of the Kepak Group, all Grab A Bite products benefit from robust quality control systems:

• BRCGS-certified facilities ensure adherence to global food safety standards.
• Full traceability across the supply chain, including farm-to-fork sourcing transparency.
• Products are developed in line with Nutritional Standards for School and Institutional Catering, where applicable.

Kepak’s vertically integrated operations enable tight control over sourcing, processing, and packaging—ensuring Grab A Bite products meet the brand’s high-quality benchmarks.

Shipment and Distribution Capabilities

Grab A Bite leverages Kepak’s extensive distribution network:

• Chilled and frozen logistics partners enable UK-wide and EU-wide reach.
• Available via major wholesale distributors, including BWG Foods, Musgrave, and Henderson Group.
• On average, over 5,000 product cases are shipped monthly under the Grab A Bite line, primarily to retail convenience chains across Ireland and the UK.

The product packaging is optimized for space-efficient storage and rapid front-of-house handling.

Financial Overview

While standalone financials for Grab A Bite are not disclosed, Kepak Group’s annual turnover exceeds €1 billion, with its foodservice division accounting for approximately 35% of total revenues as of FY2023. Within this division, Grab A Bite has grown to contribute a double-digit percentage of QSR and convenience category sales, driven by:

• A 30% YoY increase in retailer participation since 2022.
• Repeat weekly orders from over 1,200 foodservice retail units across Ireland and the UK.

Achievements and Recognition

• Shortlisted in the 2023 Irish Foodservice Supplier Awards under "Best Food-to-Go Innovation".
• Successfully piloted in Spar and Londis stores, showing a +18% increase in footfall during peak lunch hours.
• Featured in Forecourt Trader Magazine as one of the top “Hot Food Trends for 2024”.

Customer Testimonials

Retailer feedback highlights:

• Easy onboarding and setup (less than 48 hours with standard hot-hold equipment).
• Strong consumer response to flavor and price point.
• High-margin returns with minimal staff training required.

Retailers have reported up to 28% gross margin per product sold, validating the concept as both commercially viable and operationally efficient.

Grab A Bite by Kepak continues to lead the evolution of retail foodservice through innovation, operational simplicity, and an unwavering focus on delivering great-tasting food at speed.