Exhibiting at International Food & Drink Event (IFE) 2025

Grill Choice is a premium food brand under Thai Summit Marketing Co., Ltd, a leading Thai manufacturer and exporter of ready-to-cook and ready-to-eat chicken-based meals. With its production base in Pathum Thani, Thailand, Grill Choice has gained recognition for offering high-quality, internationally inspired grilled meat products that cater to both Asian and Western markets.

Core Business and Product Offerings

Grill Choice specializes in marinated, skewered, and fully cooked poultry products that meet the highest standards of taste, convenience, and food safety. The brand's core product lines include:

• Ready-to-Grill Skewers

  • Chicken and Leek Skewer (Teriyaki Flavor)
  • Chicken Skewer (Korean Style)

• Ready-to-Eat Meals

  • Fully cooked chicken portions with international seasoning profiles
  • Products designed for quick reheating in microwave or conventional ovens

These products are optimized for retail, foodservice, and convenience channels, with packaging tailored for bulk and single-serving options.

Specialisation and Unique Selling Proposition

Grill Choice sets itself apart with:

• International flavor profiles tailored to market preferences in Japan, Korea, the Middle East, and Europe
• Halal-certified chicken products suitable for diverse global markets
• Sous-vide and grilled finish technologies that ensure consistent taste and food safety
• Custom product development capabilities for B2B clients including private labels

Their processing is built to deliver restaurant-grade flavor and texture through scalable, export-compliant manufacturing systems.

Target Markets

Grill Choice is exported by Thai Summit Marketing to a wide international customer base, including:

• Japan
• South Korea
• Singapore
• United Arab Emirates
• United States
• Europe (including UK, Germany, France)

End-users include supermarkets, airline caterers, restaurant chains, and meal-kit brands.

Capabilities

As part of Thai Summit Marketing’s food division, Grill Choice benefits from:

• EU- and US-certified processing facility in Pathum Thani
• Fully integrated marination, skewering, and vacuum packaging lines
• Strict cold chain management for export logistics
• In-house R&D team that creates recipes per client specifications
• Capacity for over 30 tons of cooked chicken production per day

Their scalable production allows for consistent export fulfillment across seasonal peaks.

Certifications and Compliance

Grill Choice products are manufactured in a facility that adheres to globally recognized standards, including:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis Critical Control Point)
• HALAL Certification
• ISO 22000: Food Safety Management System
• FDA registration for exports to the USA

These certifications enable compliance with stringent food safety protocols across major markets.

Financials and Export Shipment Record

Although Thai Summit Marketing does not disclose detailed financials, export intelligence platforms and distributor records suggest:

• Over 300 international export shipments annually
• Monthly production volume estimated at 600–900 metric tons
• Key SKU (Chicken & Leek Teriyaki Skewer) alone accounts for over 1 million sticks exported per year
• Estimated export value for Grill Choice products: $8 million – $12 million annually

This reflects their solid presence in the global ready-to-eat poultry segment.

Recognitions and Industry Positioning

• Frequent exhibitor at global food expos such as:
  • THAIFEX – Anuga Asia
  • Gulfood Dubai
  • SIAL Paris
• Recognized as one of Thailand’s reliable mid-sized exporters of cooked poultry products
• Preferred partner for customized grilled meat products by multiple Asian and Middle Eastern retailers

Their emphasis on premium, grilled flavors sets them apart from generic frozen chicken producers.

Customer Testimonials

Customer feedback on B2B food platforms and trade showcases highlights:

• Excellent flavor retention even after reheating
• Attractive skewer presentation and packaging aesthetics
• Quick turnaround time for private label development
• Professional support with documentation and logistics for export buyers

Major Achievements

• Developed a signature line of grilled chicken skewers for the Japanese and Korean markets
• Exported products to over 20 countries across Asia, Europe, and North America
• Delivered more than 10 million ready-to-eat chicken portions annually
• Gained multi-market HALAL certification to support Middle Eastern and Southeast Asian clients
• Invested in technology upgrades to support EU and FDA-standard manufacturing

Grill Choice continues to expand its international reach as a premium brand for grilled and ready-to-heat chicken meals, combining Thai manufacturing expertise with global culinary trends.