Exhibiting at HOTELEX Shanghai 2025

Guangdong Wincom Flavors & Fragrances Co., Ltd., headquartered in Raoping County, Chaozhou, China, is a leading manufacturer and exporter specializing in the research, development, and production of flavors and fragrances. With over two decades of experience, Wincom has developed an extensive product portfolio that caters to various industries including food and beverage, personal care, household products, and fine perfumery. The company is known for its scientific approach, sensory innovation, and global market reach.

Brief History

Founded in 1995, Guangdong Wincom Flavors & Fragrances Co., Ltd. has grown from a domestic flavor supplier into an internationally recognized enterprise. The company has invested significantly in R&D and quality assurance, positioning itself as a trusted partner for multinational brands and domestic manufacturers alike. Over the years, Wincom has expanded its operations across Asia, the Middle East, and emerging markets in Africa and South America.

Core Business

Wincom operates in two primary verticals:

• Flavors for the food and beverage, oral care, and pharmaceutical sectors.
• Fragrances for personal care, air care, household, and industrial applications.

Their services extend beyond product supply, offering comprehensive flavor/fragrance design, sensory analysis, and application testing tailored to customer formulations.

Product and Service Offerings

Fragrance Division:

• Fine Fragrances: Perfumes and colognes
• Personal Care: Skin-care, hair-care, and body products
• Fabric Care: Detergents and softeners
• Home Care: Air fresheners, incense, and household cleaners

Flavor Division:

• Beverages: Fruit, dairy, cola, and botanical flavors for soft drinks, teas, and juices
• Dairy Products: Yogurts, milk beverages, and cheese
• Savory: Flavors for soups, noodles, snacks, and sauces
• Bakery and Confectionery: Flavors for cookies, cakes, candy, and chewing gum
• Oral Care: Flavors for toothpaste and mouthwash

Specialisation and Core USP

Wincom’s core strength lies in integrated sensory solutions backed by scientific R&D capabilities. The company utilizes cutting-edge aroma chemistry, flavor encapsulation, and GC-MS-based analytics to ensure product precision and consistency. Their differentiators include:

• Rapid customization cycles for local market preferences
• Sustainable sourcing of raw materials
• In-house evaluation panels for continuous product improvement

Financial Performance

Although detailed financial disclosures are not publicly available, industry benchmarking and export volume indicators suggest:

• Estimated annual revenue exceeding USD 20 million
• Strong sales from high-growth segments like dairy flavorings and air care fragrances
• Long-standing client relationships with FMCG producers and private-label manufacturers

Shipment Data

Based on available import-export trade insights:

• Over 250 international shipments annually, primarily to Southeast Asia, the Middle East, and Latin America
• Major exports include beverage flavors, incense oils, and air freshener bases
• Typical shipment sizes range between 500–2,000 kg per flavor batch
• Average order values are estimated between USD 15,000 to USD 70,000, depending on the product complexity

Target Market

Wincom serves both B2B and B2B2C clients across various sectors:

• FMCG brands manufacturing beverages, personal care, and cleaning products
• Contract manufacturers and OEMs
• Industrial scent solution providers
• Regional distributors of fragrance bases and flavor concentrates

Capabilities

• Manufacturing Facilities: State-of-the-art production base in Chaozhou with separate units for flavor and fragrance
• R&D Labs: Fully equipped with GC-MS, GC-O, HPLC, and other analytical instrumentation
• Pilot Plants: For beverage and confectionery application testing
• Production Capacity: Over 1,000 tons annually across various liquid and powder formats

Certifications and Compliance Records

Wincom operates under strict regulatory and safety guidelines to meet both domestic and international standards:

• ISO 9001 Quality Management System
• ISO 22000 Food Safety Certification
• HALAL Certification
• REACH & IFRA Compliance for fragrance materials
• GMP for food-grade production

Customer Testimonials

“We’ve worked with Wincom for five years on flavoring our dairy drinks and herbal teas. Their ability to customize based on local taste preferences is unmatched.”
— Senior Product Developer, Thailand

“Wincom’s fragrance solutions helped us reformulate our entire air freshener line to meet IFRA standards while maintaining scent quality. Great R&D support.”
— Product Manager, UAE-based Home Care Brand

Major Achievements

• Selected as Top 10 Fragrance Supplier in Southern China by industry associations
• Export footprint expanded to over 35 countries worldwide
• Successfully developed over 2,000 proprietary formulations
• Regular exhibitor at China Beauty Expo and Food Ingredients China (FIC)

Guangdong Wincom Flavors & Fragrances Co., Ltd. continues to be a global innovator in sensory design, offering tailored solutions that enhance the flavor and fragrance profiles of products enjoyed by millions daily.