Exhibiting at International Food & Drink Event (IFE) 2025

Guangxi Golden Throat Co., Ltd. is one of China's most iconic pharmaceutical and functional food manufacturers, renowned for its flagship brand Golden Throat Lozenges. Founded in Liuzhou, Guangxi Province, the company has been a leader in traditional Chinese medicine (TCM) formulations applied to modern consumer healthcare products. Since its establishment, Golden Throat has expanded its market reach to over 20 countries and territories, making it one of the most widely recognized throat lozenge producers in China.

Core Business and Product Offerings

Golden Throat’s product portfolio is centered around herbal-based OTC medicines, supplements, and functional beverages. Key categories include:

• Lozenges

  • Golden Throat Lozenges (Original, Herbal, Mint)

• Herbal Beverages

  • Golden Throat Herbal Vegetable Beverage Series

• Capsules

  • Ginkgo Biloba Capsules
  • Gold and Silver Thirty-Seven Capsules
  • Ningxinbao Capsules

• Granules

  • Motherwort Granules
  • Compound Hundred Cough Granules

• Tablets

  • Yinhuang Tablets

These products are based on TCM principles and are developed for respiratory health, circulatory support, immune defense, and general wellness.

Specialisation and Unique Selling Proposition

Golden Throat Co., Ltd. is unique in that it bridges traditional Chinese medicine with mass-market consumer goods. Their primary strengths include:

• Proprietary herbal formulas with government-recognized OTC licenses
• Nationwide retail penetration in China, including pharmacies and convenience stores
• High brand recognition—Golden Throat Lozenges are considered a top-tier OTC throat remedy brand in China
• State-of-the-art GMP-certified manufacturing facilities

The company is also noted for maintaining an integrated supply chain, including R&D, herb procurement, formulation, and distribution.

Target Markets

Golden Throat serves both domestic and international markets with a strong presence in:

• China: Available in over 300,000 retail outlets
• Asia-Pacific: Vietnam, Thailand, Indonesia, Malaysia
• Middle East & Africa
• North America: Especially in Chinese and Asian ethnic markets
• Europe: Niche penetration through TCM importers and specialty pharmacies

The brand targets consumers looking for natural throat relief, wellness supplements, and herbal therapies.

Capabilities

Golden Throat’s vertically integrated facilities in Liuzhou span formulation development, automated production lines, and packaging. Capabilities include:

• GMP-certified pharmaceutical production
• Herbal extraction and concentration technologies
• Advanced lozenge molding and coating systems
• Annual output of over 4 billion lozenges

The company is also investing in intelligent production and traceability systems to meet increasing quality demands.

Certifications and Compliance

Golden Throat adheres to national and international regulatory standards:

• GMP Certification (China FDA)
• OTC Drug Registration Certificates for primary SKUs
• ISO 9001: Quality Management
• HACCP Compliance
• Product Registration in multiple international markets

This enables wide export capability and ensures alignment with pharmaceutical-grade manufacturing benchmarks.

Financials and Export Shipment Record

Golden Throat was formerly listed on the Hong Kong Stock Exchange (stock code: 6896.HK) and had a peak market capitalization exceeding HKD 4 billion. According to financial data:

• Annual revenue (pre-privatization): Exceeded RMB 600 million
• Golden Throat Lozenges accounted for over 70% of total revenue
• Export destinations: Over 20 countries and regions
• Export shipment volume: Estimated 50+ containers/month

These figures reflect the company's dominance in China and its consistent international demand.

Recognitions and Industry Positioning

• Awarded Top Brand in Chinese OTC Category – Throat Relief Segment
• Recognized as a National High-Tech Enterprise
• Holds multiple utility model patents for lozenge manufacturing technology
• Consistently ranked among China’s Top 100 Pharmaceutical Enterprises

Golden Throat remains a flagship example of how traditional remedies can be scaled into globally successful OTC products.

Customer Testimonials

While public B2B testimonials are limited, consumer forums and pharmacy sales data highlight:

• High customer satisfaction for flavor, mouthfeel, and efficacy
• Brand loyalty among Chinese and Asian consumer bases
• Perception as a natural alternative to synthetic lozenges

Its recognizable green-and-yellow packaging is often cited as a trusted visual cue across Asia.

Major Achievements

• Developed China’s first branded herbal lozenge with nationwide OTC approval
• Exported to over 20 countries
• Produced and sold over 40 billion lozenges globally
• Constructed a fully compliant GMP-certified industrial base in Guangxi
• Pioneered commercialization of Herbal Vegetable Beverages for throat health

Guangxi Golden Throat Co., Ltd. continues to innovate in the field of TCM-based consumer health while maintaining its position as a market leader in lozenge production throughout China and beyond.