Exhibiting at HOTELEX Shanghai 2025

Haier Group Corporation, headquartered in Qingdao, China, is a global leader in home appliances and smart home solutions. Since its founding in 1984, Haier has evolved from a refrigerator manufacturer into a diversified multinational corporation with operations in over 160 countries and regions. The company is widely recognized for its innovation, market leadership, and customer-centric product development.

Core Business and Product Offerings

Haier’s extensive portfolio spans across consumer and commercial product segments, structured around integrated smart living solutions:

• Home Appliances:

  • Refrigerators: Single-door, double-door, French-door, and smart refrigerators.
  • Washing Machines: Front-load, top-load, and smart washing systems.
  • Air Conditioners: Split ACs, inverter ACs, and smart climate control solutions.
  • Water Heaters, Microwave Ovens, and Dishwashers.

• Consumer Electronics:

  • Televisions (LED, QLED, 4K Smart TVs)
  • Laptops and Tablets
  • Smartphones and Mobile Devices

• Smart Home Ecosystems:

  • IoT-enabled appliances
  • Whole-home automation systems via its "U+ Smart Life Platform"

• Commercial Appliances:

  • Cold Chain Solutions
  • Commercial Refrigeration Equipment
  • Industrial Air Conditioning Systems

Haier's ability to integrate smart technologies into traditional appliances sets it apart as a pioneer in the smart home domain.

Manufacturing and Global Infrastructure

Haier operates 29 manufacturing parks, 10 R&D centers, and 66 trading companies globally. Key manufacturing sites include China, the United States, Pakistan, Thailand, and Italy.

• Advanced Manufacturing: Use of AI, IoT, and robotics in smart factories.
• R&D Investment: Over 5% of annual revenue is invested in innovation.
• Global Workforce: Employs over 100,000 people worldwide.

Haier’s global layout enables it to serve local markets with localized products and services.

Unique Selling Proposition (USP)

Haier’s market leadership stems from a consistent strategy of innovation and localization:

• Zero Distance to Customer Model: Co-creation with users for personalized product solutions.
• Leader in IoT Ecosystems: Haier was ranked #1 in the global smart home appliance market share by Euromonitor.
• Ownership of Multiple Premium Brands: Including GE Appliances (USA), Fisher & Paykel (New Zealand), and Candy (Italy).

Financial Performance and Global Market Share

Haier Group is a private conglomerate but releases performance data through its publicly listed subsidiaries. Key figures:

• 2023 Revenue: Approx. RMB 350 billion (~USD 50 billion)
• No. 1 Global Major Appliances Brand by retail volume for 14 consecutive years (Euromonitor International, 2022)
• Leading market share in:
  • Refrigerators: 18.6% globally
  • Washing Machines: 16.4% globally
  • Air Conditioners: Top 5 globally

Haier’s dominance is particularly strong in Asia-Pacific, North America, and Europe.

Target Markets

Haier serves a broad spectrum of customers:

• Mass Market Consumers through Haier and Leader brands
• Premium Segment via Casarte, GE Appliances, and Fisher & Paykel
• Commercial Buyers including hospitality, healthcare, and cold chain logistics providers

Its strong multi-brand strategy allows targeted market penetration across price and functionality segments.

Certifications and Compliance

Haier ensures compliance with international standards:

• ISO 9001, ISO 14001, and ISO 45001 for quality, environmental, and occupational safety
• CE, UL, and RoHS compliance for exports to Europe and North America
• Energy Star Ratings for environmentally efficient appliances

Haier is also a participant in the UN Global Compact and has committed to various sustainability and ESG goals.

Customer Recognition and Awards

• IF Design Award, Red Dot Design Award, and Good Design Award across product lines
• Top rankings in JD Power Customer Satisfaction surveys
• Regularly featured in Forbes Global 2000 and Fortune's Most Admired Companies

Customers value Haier for its durable, user-friendly, and technologically advanced products with localized service support.

Strategic Growth and Innovations

• First company to introduce paper-thin TV with embedded AI sensors
• Developed the COSMOPlat Industrial Internet Platform, enabling intelligent manufacturing
• Investing heavily in 5G-connected smart homes, AR/VR home visualization tools, and AI voice assistants

Haier is also actively expanding into green energy solutions and energy storage as part of its long-term transformation into a sustainable digital ecosystem provider.

Conclusion

Haier Group Corporation represents the pinnacle of Chinese manufacturing success in the global marketplace. Its integration of smart technologies, global manufacturing footprint, multi-brand strategy, and consumer-first approach make it one of the most respected and dynamic companies in the global appliances and electronics sector.