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Exhibiting at International Food & Drink Event (IFE) 2025

1039
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Condiments: Henderson's Relish

Snacks: Henderson's Relish Flavoured Soya and Potato Spicy Snacks

Steeped in heritage and local pride, Hendersons (Sheffield) Ltd is a family-owned condiment manufacturer best known for its iconic product, Henderson’s Relish. Based in Sheffield, United Kingdom, the company has cultivated a deeply loyal following since its founding over a century ago, blending tradition with modern branding to sustain and expand its legacy.

Core Business

Hendersons (Sheffield) Ltd operates as a manufacturer of premium condiments and savoury snacks, with its flagship product—Henderson’s Relish—serving as a cultural symbol in Northern England. The company specializes in a proprietary blend of spices and vinegar-based seasoning used to enhance a variety of dishes.

Product and Service Offerings

The company’s offerings include:

  • Condiments:
    • Henderson’s Relish: A spicy and fruity condiment made to a secret recipe. It is vegan-friendly, gluten-free, and contains no artificial colors or flavors.
  • Snacks:
    • Henderson’s Relish Flavoured Spicy Snacks: Soya and potato-based snacks infused with the signature tang of the original relish.

These products are distributed through regional supermarkets, independent retailers, online sales platforms, and foodservice partners across the UK.

Specialisation and Unique Selling Proposition

Hendersons' unique value proposition lies in its local authenticity, niche product positioning, and cult-like consumer loyalty. Unlike Worcestershire sauce, Henderson’s Relish is completely vegetarian and vegan, making it accessible to a broader consumer base.

Key differentiators include:

  • A secret recipe passed down since 1885
  • Strong regional identity anchored in Sheffield and the North of England
  • Loyal fan base and cultural endorsements from musicians, chefs, and celebrities
  • Trademark orange-and-black branding, instantly recognizable to UK consumers

Financial Strength and Market Presence

While Hendersons (Sheffield) Ltd does not publish its financials due to its private ownership status, several indicators reflect strong market positioning:

  • Listed in over 1,000 retail locations across the UK
  • Featured in national media outlets such as BBC, The Guardian, and The Independent
  • Annual production estimated in the hundreds of thousands of bottles, based on distribution scale and retail presence

Shipment Records

Public data on international shipments is limited due to the company’s domestic-focused operations. However:

  • Henderson’s Relish is exported to select international markets, including Australia, Canada, and the USA, where British specialty food distributors stock the product.
  • Online sales channels contribute to international availability, with partnerships through ecommerce platforms like Amazon UK and British Corner Shop.

Target Market

Hendersons targets:

  • Domestic UK consumers, particularly those in Yorkshire and the Midlands
  • Expatriates and fans of British cuisine overseas
  • Retailers and foodservice outlets seeking unique regional products
  • Vegetarians and vegans, thanks to its plant-based formulation

Capabilities

  • In-house production facility in Sheffield
  • Strong relationships with UK grocery chains and independent retailers
  • Brand collaborations with local and national food producers
  • Ecommerce fulfillment via website and third-party platforms

Certifications and Compliance

Henderson’s Relish is produced under the highest quality standards:

  • Vegan and Vegetarian Society certified
  • Gluten-free
  • Manufactured under UK food hygiene regulations
  • Labeling complies with UK and EU food safety laws

Customer Testimonials

“The only sauce that belongs on a pie and peas. Nothing else compares.” – Local Customer, Sheffield

“I take a bottle back with me every time I visit home. It’s simply part of my kitchen now.” – Expat Customer, Toronto

“Incredibly versatile – I use it in everything from soups to stir-fries to Sunday roasts.” – Chef & Food Blogger

Major Achievements

  • Over 135 years of continuous production of Henderson’s Relish
  • Recognized as a culinary icon of Northern England
  • Endorsed by high-profile personalities including Sean Bean, Arctic Monkeys, and Marco Pierre White
  • Ongoing collaborations with regional restaurants, breweries, and charities
  • Celebrated in local art, literature, and media, reinforcing its status as a cultural staple

Hendersons (Sheffield) Ltd continues to thrive through a combination of regional loyalty, consistent product quality, and strategic modernisation of its branding and outreach. As a symbol of Sheffield’s culinary heritage, it stands as a proud ambassador of British-made, small-batch excellence.