Honeybuns Ltd is a British bakery brand specializing in premium gluten-free cakes, traybakes, and confectionery gifts. Based in Dorset, United Kingdom, Honeybuns has grown from a kitchen-based startup into a nationally recognized name synonymous with artisan baking, sustainability, and dietary inclusivity. With a mission to make free-from indulgence mainstream, Honeybuns serves both retail and wholesale markets across the UK and abroad.
Core Business
Honeybuns operates as a gluten-free bakery and retailer, offering handmade cakes and traybakes that cater to a wide range of dietary needs including gluten-free, dairy-free, and vegan-friendly options. The company supplies directly to consumers via its e-commerce platform and to trade customers such as cafes, delis, and health food retailers.
Product and Service Offerings
Cakes & Traybakes
Honeybuns' core products are gluten-free cakes and bars made with natural, premium ingredients:
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Slices & Bars:
- Mincemeat Crumble Slice
- Dark Chocolate & Orange Brownie
- Dark Chocolate Brownie
- Milk Chocolate Brownie
- Bliss Bar
- Raspberry Bakewell Slice
- Cinnamon Slice
- Persian Flapjack
- Lemon & Ginger Shortbread
- Millionaire’s Slice
- Oaty Raspberry Bar
- Oaty Dark Choc Bar with Coconut
- Fruit & Cranberry Flapjack
- Fruited Ginger Cake Traybake
- Chocolate, Pecan & Caramel Slice
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Traybakes (wholesale and gifting formats):
- Cinder Toffee Brownie
- Salted Caramel Brownie
- Flapjack trios
- Vegan and dairy-free ranges
Gifting & Hampers
Honeybuns offers a wide assortment of gift sets including:
- Brownie and cake celebration stacks
- Vegan and dairy-free taster boxes
- Hot chocolate and cake gift kits
- Afternoon tea hampers
- Cookbooks with bake kits
These products are targeted toward seasonal gifting occasions such as Christmas, Mother's Day, birthdays, and corporate gifting.
Accessories
Branded merchandise including:
- Enamel mugs
- Cotton bags
- Gluten-free baking cookbooks
- Eco-friendly reusable cake storage items
Specialisation and Unique Selling Proposition
Honeybuns’ USP lies in its blend of artisan baking with special dietary accommodation. Their gluten-free, often dairy-free, and vegetarian/vegan recipes are developed in-house using:
- Almond flour, polenta, and ground nuts instead of wheat
- Naturally derived sweeteners and flavorings
- Recipes honed over 20 years for texture and flavor
The company emphasizes:
- Handmade quality in small batches
- Minimal processing and clean labeling
- Sustainably sourced ingredients
- Eco-conscious packaging with a high percentage of recyclable and compostable materials
Financial Strength and Market Presence
Although financial data is not publicly disclosed, Honeybuns has shown consistent growth since its founding in the late 1990s:
- Stocked by over 400 retailers and cafes across the UK
- Product lines featured in Waitrose, Booths, and independent delis
- Online store servicing customers UK-wide with strong repeat purchase rates
- Recognized for brand loyalty and community engagement via social media and newsletters
Shipment Records
Trade data and ecommerce indicators suggest:
- National distribution via wholesalers such as CLF Distribution, Suma, and Infinity Foods
- Regular direct-to-consumer shipments through its website
- Seasonal peaks in shipping volume during gifting occasions such as Easter and Christmas
- Wholesale traybake formats available for cafes, delis, and caterers
Target Market
Honeybuns serves a wide consumer base including:
- Gluten-free and coeliac communities
- Vegan and dairy-free consumers
- Gift buyers looking for premium baked goods
- Retailers and foodservice providers seeking high-quality, differentiated cakes
Their products appeal to conscious consumers who value:
- Artisan quality
- Natural ingredients
- Ethical production
- Gifting with purpose
Capabilities
- Dedicated gluten-free bakery and packing facility in Dorset
- In-house product development and recipe innovation
- Robust ecommerce platform supporting B2C and B2B customers
- Wholesale partnerships with regional and national distributors
- Bespoke and white-label production capabilities
Certifications and Compliance
- Certified Gluten-Free production facility
- All products meet UK Food Standards Agency (FSA) regulations
- Vegetarian Society Approved
- Select products certified as Vegan-Friendly
- Clear allergen labeling in compliance with Natasha's Law
Customer Testimonials
“Best gluten-free brownie I’ve ever had. I’m not even gluten-intolerant but I’d choose this over regular any day!” – Verified Customer, Bristol
“Our café customers absolutely love the Honeybuns traybakes. They fly off the shelves every week.” – Independent Retailer, Manchester
“Perfect gift for my vegan friend. Beautifully packaged and delicious too.” – Gifting Customer, London
Major Achievements
- Over 20 years of gluten-free baking excellence
- Featured in publications such as BBC Good Food, The Telegraph, and Country Living
- Launched a best-selling Honeybuns Gluten-Free Baking Book
- Recognized in the Great Taste Awards for multiple products
- Pioneered eco-friendly packaging practices in UK bakery gifting
Honeybuns Ltd continues to lead the way in the UK’s gluten-free and artisanal cake market by combining traditional baking values with modern dietary demands. The brand stands as a trusted choice for consumers and retailers seeking handcrafted, wholesome, and delicious treats.
