Product Offerings
Product Categories:
Food Additives and Ingredients and Ingredients, Bakery Products
Products:
Food Additives: Powder Flavor, Liquid Flavor
Tea Products: Matcha Powder, Green Tea Powder
Hunan Liling Xiangwang Food Manufacturing Co., Ltd., operating under the brand name Jun Shifu, is a specialized producer of food flavoring agents and powdered tea ingredients, based in Liling City, Zhuzhou, Hunan Province, China. The company is known for its focus on quality, flavor innovation, and the application of traditional Chinese processes blended with modern manufacturing technology.
Company Background
Founded in Liling—an area historically recognized for its agricultural richness—Hunan Liling Xiangwang Food Manufacturing Co., Ltd. has steadily evolved into a trusted name in the food ingredient and additive industry. The company combines decades of flavor science with rigorous quality control to serve food manufacturers, beverage companies, and foodservice providers across China and emerging international markets.
Core Business and Offerings
The company specializes in the production of high-grade food additives and natural tea powders:
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Food Flavoring Products:
- Powdered Flavors: Spanning categories such as meat, seafood, mushroom, and spice-based seasonings.
- Liquid Flavors: Concentrates and extracts used in savory snacks, ready-to-eat meals, and sauces.
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Tea-Based Ingredients:
- Matcha Powder: Finely ground green tea used in beverages, baking, and health products.
- Green Tea Powder: Suitable for functional food and wellness drinks.
These products are developed for both flavor enhancement and nutritional fortification, aligning with modern consumer preferences.
Specialization and Unique Selling Proposition
The hallmark of Jun Shifu’s product line is its ability to retain authentic, traditional Chinese taste profiles while delivering consistent, food-safe results at an industrial scale.
USPs include:
- Proprietary fermentation and extraction techniques for deep umami flavors
- Strict raw material sourcing protocols from pollution-free zones in Hunan and Fujian
- Custom R&D for clients looking for unique regional or ethnic flavor profiles
Financial Performance
Although no specific revenue data is disclosed, the company is recognized by provincial trade authorities as a key small-to-medium enterprise contributing to Hunan’s food manufacturing exports. Industry directories report strong year-over-year growth in domestic B2B orders, especially among spice blend and packaged food brands.
Shipment and Export Records
While predominantly serving domestic clients, Hunan Liling Xiangwang has begun exporting to Southeast Asian markets. Export intelligence from platforms like Alibaba indicates:
- First shipments began around 2021 to Malaysia and Vietnam.
- Order volumes have shown a compound annual growth rate (CAGR) of 20–25% since inception of export operations.
- Frequent participation in cross-border trade fairs and food expos signals ongoing international expansion.
Target Markets
The company caters to:
- Instant Food Manufacturers
- Soup and Seasoning Brands
- Beverage and Bubble Tea Chains
- Health Food Companies (for matcha and tea extracts)
Their flexibility in product form (powder, granule, liquid) allows them to tailor to specific food service and manufacturing requirements.
Manufacturing Capabilities
Xiangwang Food operates a modern facility with:
- Automated flavor blending lines
- Dedicated tea powder grinding and sterilization units
- On-site microbiology lab for safety compliance
- Daily output capacity: approximately 10 tons across product categories
The plant adheres to HACCP guidelines and regularly updates its systems to meet China GB food safety standards.
Certifications and Compliance
Hunan Liling Xiangwang Food Manufacturing Co., Ltd. complies with:
- SC Certification for food production in China
- Local food additive registration and traceability requirements
- Internal QC systems aligned with ISO 22000 practices, though not externally certified
Customer Testimonials
Client reviews from regional B2B portals and WeChat mini-programs consistently praise:
- Stable product quality and taste integrity
- Good packaging and prompt shipment
- Willingness to support custom formulations
Repeat orders from domestic brands underscore high satisfaction and retention rates.
Major Achievements
- Brand Jun Shifu recognized in local exhibitions for innovation in flavor science
- Contract supplier to regional hot pot chains and instant noodle producers
- Cited in a 2023 Hunan Province SME list as a model food tech enterprise
Hunan Liling Xiangwang Food Manufacturing Co., Ltd. continues to build its reputation as a reliable partner in the natural food ingredient and functional flavor industry, targeting expanded exports and enhanced technological capability in the near term.