Exhibiting at HOTELEX Shanghai 2025

Inner Mongolia Mengniu Dairy (Group) Co., Ltd. is one of China's largest and most influential dairy producers, headquartered in Hohhot, Inner Mongolia. Founded in 1999, Mengniu has grown into a global dairy powerhouse with a diversified product portfolio and a strong commitment to quality, innovation, and sustainability. The company is publicly listed and plays a key role in China's food security and international dairy trade.

Company Background

Established to serve China's growing demand for high-quality dairy, Mengniu began as a local enterprise and rapidly scaled to become a multinational brand. Its headquarters in Inner Mongolia offers proximity to high-quality milk sources, enabling tight control over raw material quality.

With over 40 production bases across China and overseas, Mengniu integrates the full dairy value chain—from raw milk collection to R&D, manufacturing, packaging, and logistics. The company employs over 40,000 people and partners with tens of thousands of local farmers.

Core Business & Product Range

Mengniu offers a comprehensive portfolio of dairy and nutritional products under multiple flagship and sub-brands:

• Liquid Milk:

  • Milk Deluxe (UHT Milk)
  • Shiny Meadow (High-end fresh milk)
  • Flavored and vitamin-enriched milk beverages

• Yogurt:

  • Just Yoghurt – Fruit and probiotic yoghurts
  • Guanyiru – Digestive health-focused yoghurts
  • Yoyi-C – High-functionality probiotic yoghurts

• Ice Cream:

  • Deluxe Ice-Cream
  • Suibian – Youth-oriented affordable line
  • Tianshan Snow – Cream-based traditional styles

• Milk Powder:

  • Infant formula (Stage 1-3)
  • Adult nutritional powder
  • Premium organic offerings under Bellamy’s Organic (Australia)

• Cheese:

  • Branded under Milkground, focusing on mozzarella and processed cheese

• Functional Beverages:

  • Nutritional drinks and probiotic beverages designed for immunity and energy

Specialization & Unique Selling Proposition

Mengniu’s success is built on:

• Innovation Leadership: Operates national-level dairy R&D centers in partnership with Danone and Arla Foods
• Full Traceability: QR code-based milk sourcing transparency
• High-end Branding: Milk Deluxe is positioned as a premium Chinese brand with over 60% market share in the premium milk segment
• Global Partnerships: Joint ventures and investments with international leaders such as Danone, Arla, and Bellamy’s Organic

Financial & Export Insights

Mengniu is a publicly traded company on the Hong Kong Stock Exchange (2319.HK) with strong financial performance:

• Revenue (2023): RMB 92.3 billion (~USD 12.8 billion)
• Net Profit (2023): RMB 5.5 billion (~USD 763 million)
• Global Exports: Products sold in over 20 countries, including Southeast Asia, Australia, the Middle East, and Africa

Mengniu’s exports primarily consist of milk powder, UHT milk, and Bellamy’s infant formula.

Target Market

Mengniu targets a diverse customer base:

• Urban families seeking daily nutrition
• Health-conscious youth and professionals favoring probiotic and functional beverages
• Infant and maternal nutrition markets
• Premium dairy consumers both in China and overseas

The company also supplies institutions, educational organizations, and national events such as the Beijing Winter Olympics.

Capabilities & Infrastructure

Mengniu operates world-class production and research facilities, including:

• Over 40 automated production bases in China and abroad
• Advanced dairy research centers in collaboration with global partners
• Digital farms using AI and IoT for precision milking and quality tracking
• Cold chain distribution network spanning 300+ cities

Certifications & Compliance

Mengniu adheres to rigorous international and domestic standards:

• ISO 22000, HACCP, GMP, and BRC certifications
• Certified for organic and halal products
• Recognized for carbon neutrality efforts in select factories

Mengniu also publishes annual Sustainability Reports, reflecting its environmental and social governance initiatives.

Customer Feedback & Market Presence

Mengniu products are consistently rated among the top choices in consumer satisfaction surveys. Key highlights include:

• Top 3 Brand Ranking in Chinese FMCG brand loyalty reports
• Over 30 million active buyers across retail, e-commerce, and institutional channels
• High repeat purchase rates for products like Just Yoghurt and Milk Deluxe

Achievements

• Designated Official Dairy Supplier of the 2022 Beijing Winter Olympics
• Acquired Bellamy’s Organic (Australia) to expand global infant nutrition presence
• Partnered with China’s space program to provide astronaut-grade dairy
• Featured in Forbes Asia’s Fab 50 Companies

Inner Mongolia Mengniu Dairy (Group) Co., Ltd. exemplifies how strategic innovation, global partnerships, and sustainable growth can transform a local dairy processor into a globally respected brand.