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Exhibiting at International Food & Drink Event (IFE) 2025

2054
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Rice: Basmati, Long Grain

Jabal Enterprises Ltd, based in Staines-upon-Thames, United Kingdom, is a specialized import and wholesale distribution company focused on sourcing and supplying high-quality agricultural commodities and staple foods. The company has positioned itself as a reliable supplier for ethnic and mainstream food retailers, wholesalers, and foodservice providers throughout the UK.

Core Business and Product Offerings

Jabal Enterprises Ltd primarily deals in staple food products imported from South Asia and other key agricultural markets. Their product portfolio is tailored to meet the needs of South Asian communities in the UK and beyond.

Key Product Categories:

  • Rice:

    • Basmati Rice
    • Long Grain Rice
  • Pulses:

    • Lentils (Red, Yellow, Green)
    • Chickpeas
  • Flour:

    • Whole Wheat Flour (Atta)
    • All-Purpose Flour (Maida)
  • Spices and Seeds:

    • Mustard Seeds
    • Fennel Seeds

The company offers bulk packaging options for retailers and wholesalers as well as smaller, consumer-ready packs for supermarkets.

Specialisation and Unique Selling Proposition (USP)

Jabal Enterprises’ core strength lies in its focus on authenticity and consistency. With strong sourcing ties in India, Pakistan, and Bangladesh, the company ensures its products meet the taste and quality expectations of diaspora communities.

Key USPs:

  • Direct sourcing from FSSAI-compliant and ISO-certified mills
  • Cost-effective pricing without compromising on product integrity
  • Focused on products tailored for Indian, Pakistani, and Bangladeshi cuisines
  • Rapid delivery across the UK with flexible order quantities

Their niche specialization in South Asian staples enables them to offer deep product knowledge and better availability compared to general food wholesalers.

Target Market and Client Segments

Jabal Enterprises serves a wide range of B2B clients:

  • Ethnic grocery stores and supermarkets
  • Foodservice providers serving South Asian cuisine
  • Independent retailers and convenience stores
  • Wholesalers catering to multicultural communities

The company’s operational model caters to businesses requiring bulk staple food supplies with short turnaround times and consistent availability.

Financial and Operational Performance

While Jabal Enterprises does not disclose its financials publicly, trade directories and business intelligence platforms indicate:

  • Steady year-over-year growth since its establishment
  • Significant increase in trade volume in the UK’s South Asian foods market
  • Consistent import activities from Indian subcontinent markets

The UK ethnic food market, estimated to be worth over £4.2 billion, continues to grow steadily, with South Asian products representing the largest segment. Jabal Enterprises leverages this market trend effectively.

Shipment and Import Activity

Jabal Enterprises actively imports:

  • Rice and lentils from India and Pakistan
  • Spices and seeds from Bangladesh and Southeast Asia
  • Flour from both domestic UK mills and Indian exporters

The company handles regular container shipments into UK ports like Felixstowe and Southampton, and coordinates domestic distribution using third-party logistics and local freight carriers.

Capabilities

Jabal Enterprises’ operational infrastructure includes:

  • Warehousing and storage in the Greater London area
  • Packaging and labeling tailored for UK retail compliance
  • Import documentation and customs clearance management
  • Private label and wholesale supply support

This enables the company to offer a turnkey distribution solution for ethnic food retailers and brand owners.

Certifications and Compliance

Jabal Enterprises works closely with suppliers that adhere to international quality standards, including:

  • ISO 22000 and HACCP certification for food safety
  • FSSAI and APEDA compliance for Indian exporters
  • UK and EU labeling regulations for importers and distributors

The company maintains up-to-date documentation and compliance protocols to meet trading standards and food safety requirements across all products.

Customer Perception and Industry Reputation

Jabal Enterprises has cultivated a reputation for:

  • Consistency in product quality
  • Responsiveness to client needs
  • Dependability in order fulfillment

Retailers and foodservice clients appreciate their focus on high-demand, culturally significant staples, making the company a trusted name in South Asian food sourcing.

Key Achievements

  • Expanded product line to meet the dietary needs of UK’s South Asian population
  • Established a reliable supply network with certified exporters in South Asia
  • Maintains active client base across multiple regions in England
  • Built recognition among independent ethnic retailers and regional wholesalers

Jabal Enterprises Ltd continues to grow as a specialized importer and supplier, supporting the expanding demand for authentic South Asian foods in the UK market through reliable sourcing, competitive pricing, and culturally aligned product offerings.