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HUNGRY HEADS
Cereals & Cereal Products, Beverages, Ready-to-Eat
Microwave Rice Pots: Basmati, Wholegrain Brown, Long Grain, Thai Jasmine
Microwave Rice Trays: Basmati, Wholegrain Brown, Long Grain, Thai Jasmine
Dry Rice: Basmati, Long Grain, Thai Jasmine, Camargue Red
Veetee Rice Limited is one of the United Kingdom's leading rice manufacturers and suppliers, based in Rochester, Kent. Established in 1987, Veetee has grown into a globally recognized food company, distributing its rice products across the UK, USA, Europe, and parts of Asia. The company is particularly known for its high-quality microwaveable rice and dry rice offerings, catering to both the retail and foodservice sectors.
With a focus on innovation, sustainability, and nutritional quality, Veetee has positioned itself as a pioneer in rice technology and a preferred brand among health-conscious and convenience-driven consumers.
Veetee specializes in the manufacturing and distribution of a wide variety of rice products. Its primary product lines include:
Microwave Rice Pots:
Microwave Rice Trays:
Dry Rice:
These products are designed for both retail supermarket shelves and the foodservice industry, balancing convenience with premium quality.
Veetee’s unique strengths include:
Their slogan “We know rice” aptly captures their expertise and specialized focus in this single ingredient category.
Veetee Rice Ltd is a private company but has disclosed key financial insights in business databases and public records:
Veetee has a strong presence in major supermarket chains like Tesco, Sainsbury’s, Morrisons, and ASDA, and in the US through its Veetee Inc. subsidiary.
Data from platforms such as Volza and ImportYeti indicate that Veetee exports substantial quantities of finished rice products to North America and Europe:
Their dedicated export division ensures that the logistics and regulatory aspects of food exports are smoothly managed.
Veetee targets a wide range of consumers and buyers, including:
Their rice products are marketed toward households seeking quick, healthy meals as well as chefs looking for consistent quality in bulk.
Veetee's Rochester facility is one of the largest and most advanced rice mills in Europe, enabling scalability and consistency.
Veetee meets international food safety and quality standards:
Their supply chain partners undergo strict due diligence to ensure alignment with Veetee’s food safety and sustainability goals.
"Veetee’s microwave rice is the best on the market—fresh, fluffy, and perfectly cooked every time."
— Category Manager, UK Supermarket Chain
"Their Basmati rice has become a staple in our kitchens. It's consistent, aromatic, and easy to prep."
— Head Chef, Casual Dining Restaurant Group
"Veetee is our go-to supplier for private label microwave rice. Reliable, innovative, and ethical."
— Product Developer, Food Retail Brand
Veetee continues to lead the transformation of the rice category by combining traditional quality with modern convenience, making it a trusted choice for both home cooks and commercial kitchens across the globe.
