Exhibiting at International Food & Drink Event (IFE) 2025

The USA Rice Federation is the global advocate for the U.S. rice industry, representing all segments of the American rice sector, including growers, millers, exporters, and allied businesses. With its UK office located in Bourne End, Buckinghamshire, the Federation actively promotes the consumption and trade of U.S. rice across Europe, particularly in the United Kingdom, through education, trade engagement, and market development.

Core Mission & Activities

USA Rice Federation operates as a non-profit trade association dedicated to:

• Promoting U.S.-grown rice internationally through marketing campaigns, culinary education, and trade engagement.
• Supporting exporters and importers by facilitating market access and building awareness of U.S. rice varieties and qualities.
• Conducting research and generating industry data to support policy advocacy and sustainability efforts.

The Federation serves as a unifying voice for U.S. rice on global platforms.

Unique Selling Proposition (USP)

• U.S. Origin Assurance: U.S. rice is recognized for consistent quality, traceability, and compliance with stringent agricultural standards.
• Sustainably Grown: Promotes U.S. rice as one of the most sustainably produced grains globally, backed by empirical data on water and land use efficiency.
• Diverse Varieties: Offers a range of rice types including long grain, medium grain, short grain, jasmine-style, and aromatic varieties suited for multiple culinary uses.
• Trade Advocacy & Support: Provides technical and promotional support to buyers and importers.

Target Markets

The USA Rice Federation focuses on international outreach through its promotional arms in:

• United Kingdom
• European Union
• Middle East & North Africa
• Latin America
• Japan and Southeast Asia

The UK office specifically works to engage foodservice professionals, retailers, importers, and culinary institutions.

Capabilities

• Educational Outreach: Offers rice cooking seminars, tasting events, and nutrition workshops for food professionals.
• Trade Show Representation: Participates in exhibitions like Anuga, SIAL, and IFE London to promote U.S. rice.
• Technical Resources: Publishes cookbooks, spec sheets, and rice usage guidelines for professional buyers.
• Retail and Foodservice Collaboration: Works with brands and chains to incorporate U.S. rice into menus and retail offerings.

Certifications & Compliance

Though the Federation is not a producer, it represents rice that is:

• Grown in compliance with USDA standards
• Certified under U.S. agricultural inspection protocols
• Eligible for Non-GMO and sustainability claims
• Supported by conservation programs such as the Rice Stewardship Partnership

These assurances provide importers and buyers with confidence in product safety, integrity, and eco-impact.

Trade Insights & Industry Data

Based on U.S. Department of Agriculture (USDA) data:

• U.S. Rice Production (2023): Over 6.4 million metric tons.
• Export Volume: Nearly 3 million metric tons of rice exported annually.
• UK Imports: The UK imported over 25,000 metric tons of U.S. rice in 2022, a significant share of which is long grain and specialty aromatic rice.
• Top Global Buyers: Mexico, Haiti, Japan, Canada, and the United Kingdom.

The Federation supports these figures through ongoing buyer engagement and international rice awareness campaigns.

Testimonials & Market Impact

Feedback from UK chefs and foodservice professionals indicates:

• “Consistent cooking quality and flavor profile of U.S. rice is unmatched.”
• “USA Rice events offer excellent culinary education and product sourcing support.”

Such endorsements underscore the Federation's role in strengthening transatlantic agricultural trade.

Achievements

• Long-Term Market Presence: Active in the UK for over 20 years with educational and promotional campaigns.
• Strategic Partnerships: Collaborates with culinary schools, trade organizations, and importers.
• Sustainability Leadership: Highlights the U.S. rice industry’s role in carbon reduction and water conservation in agricultural forums.

The USA Rice Federation continues to be a driving force in expanding the global footprint of U.S.-grown rice, supporting sustainable agriculture and reinforcing the quality advantages of American rice across international markets.