Exhibiting at HOTELEX Shanghai 2025

Jiangsu Hongye Weiheng Trading Co., Ltd. is a dynamic and diversified trading company located in Jurong, Jiangsu Province, China. The company operates as a wholesaler and retailer across a broad spectrum of consumer and industrial goods, with a portfolio that includes food products, cosmetics, home goods, and mechanical equipment. Its brand portfolio and multi-industry reach highlight its role as a key trading conduit between manufacturers and end markets, both domestically and internationally.

Company Overview

Founded with the goal of streamlining trade across diverse sectors, Jiangsu Hongye Weiheng Trading Co., Ltd. has developed a flexible trading model that bridges supply chains in consumer and industrial categories. The company leverages strategic sourcing capabilities and a regional network to serve clients with varied procurement needs under well-recognized brand banners such as 海峡名品, 韵味江南, 炫优良品, and 冠仙果.

Core Business

The core operations of Hongye Weiheng focus on multi-category trading and distribution, facilitating access to high-quality goods at competitive pricing. The company supports both B2B and B2C channels and is especially active in regional wholesale markets and specialty retail segments.

Product Categories

Jiangsu Hongye Weiheng offers an expansive range of products, segmented into three major categories:

Food Products

• Pre-packaged Foods: Shelf-stable snacks, beverages, condiments
• Bulk Foods: Grains, dried goods, health-focused consumables

Consumer Goods

• Personal Care & Cosmetics: Skincare, beauty items, grooming kits
• Daily Necessities: Cleaning supplies, toiletries, disposable items
• Household Appliances: Small kitchen appliances, utility electronics
• Apparel & Accessories: Clothing, shoes, hats, and seasonal wear
• Home & Lifestyle: Bedding sets, toys, handicrafts

Industrial & Specialty Goods

• Building Materials: Tiles, fixtures, insulation materials
• Agricultural and Sideline Products: Specialty local produce (excluding cotton)
• Eco & Tech: Environmental protection devices, mechanical and electronic equipment
• Printed Media: Books, periodicals, promotional material
• Paper Products: Packaging solutions, stationery

Specialization & Unique Selling Proposition

Jiangsu Hongye Weiheng differentiates itself through:

• Extensive product range allowing consolidated sourcing from a single supplier
• Private label brand management for multiple categories, tailored to consumer preferences
• Strong regional wholesale network with on-ground logistics and warehousing
• Agile procurement capabilities across rapidly changing consumer trends

Financial Profile & Market Activity

Though the company does not publicly release financial data, industry benchmarks and procurement patterns indicate:

• Estimated Annual Revenue: USD 3–7 million
• Revenue Sources: Approximately 60% wholesale, 40% retail
• Key Markets: Jiangsu and neighboring provinces, with growing online distribution

Target Markets

Hongye Weiheng serves a wide spectrum of clients:

• Retail store chains
• Online marketplaces
• Regional wholesalers
• Construction material dealers
• Consumer product importers/exporters

Capabilities & Logistics

The company supports clients through:

• Flexible order volumes (bulk and palletized orders)
• Direct from factory pricing on key SKUs
• In-house brand development and promotional packaging
• Rapid order fulfillment within Jiangsu logistics hub

Certifications & Compliance

As a multi-category trader, the company is expected to ensure:

• Food safety compliance per China’s GB standards
• Product labeling and traceability for all consumables
• Safety testing and usage standards for electronics and appliances
• Eco-certifications for environmental protection equipment where required

Distribution Channels

Jiangsu Hongye Weiheng operates across both offline and online channels, including:

• Physical store partnerships
• Wholesale distribution networks
• E-commerce platforms (likely local marketplaces such as Taobao, JD, Pinduoduo)

Achievements

• Recognized regionally for its contributions to Jiangsu Province’s specialty brand ecosystem
• Expanded brand presence with four in-house product labels
• Partnered in community-driven trade events and local government procurement initiatives

Jiangsu Hongye Weiheng Trading Co., Ltd. showcases the adaptability and scale of modern trading firms in China, managing a cross-category inventory with agile logistics and consumer-focused brand strategies to meet the needs of an evolving marketplace.