Exhibiting at HOTELEX Shanghai 2025

Jinan Lanfei Rose Biotechnology Co., Ltd. is a specialized Chinese manufacturer and exporter of rose-derived products, blending the art of traditional rose processing with modern biotechnology applications. Based in Jinan, Shandong Province, the company operates under a wellness-driven philosophy, offering a diverse portfolio that spans food, cosmetics, and aromatherapy.

Company Overview

With its strategic location in Jinan—an area known for access to high-quality agricultural inputs and strong logistics infrastructure—Lanfei Rose Biotechnology has positioned itself as a pioneer in the integration of rose cultivation and product innovation. The company leverages advanced processing techniques and natural extraction methods to maintain the purity, efficacy, and fragrance of its rose-based offerings.

Product Portfolio

Lanfei’s core products fall into four categories, reflecting its holistic approach to rose utilization:

• Rose Products

  • Rose Tea: Made from handpicked petalsturally dried to preserve aroma and antioxidants.
  • Rose Jam: Crafted from edible rose varieties with high nutritional and aromatic value.
  • Dried Rose Petals: Used in culinary applications, brewing, and as decorative elements.

• Essential Oils and Fragrances

  • Rose Essential Oil: Extracted through steam distillation, used in aromatherapy, cosmetics, and perfumery.
  • Rose Fragrance: Tailored for home and personal care applications.

• Cosmetics

  • Skin care products including facial masks, moisturizers, and toners infused with natural rose extracts to soothe and revitalize the skin.

• Others

  • Rose-themed lifestyle and bedding items incorporating natural rose essence for enhanced sensory appeal.

These products serve both consumer retail and institutional segments such as wellness spas, cosmetic brands, and health food stores.

Manufacturing and Technology

Lanfei Rose Biotechnology employs a blend of traditional methods and biotech innovation:

• Petal sorting and drying facilities ensuring petal integrity and color retention
• Cold-press extraction units for preserving natural oil properties
• In-house R&D focusing on anti-aging and skin-soothing benefits of rose constituents
• Compliance with food-grade and cosmetic manufacturing practices

Their extraction and drying technologies are designed to retain the maximum beneficial compounds in rose petals, including flavonoids, vitamins, and essential oils.

Market Reach and Distribution

Lanfei serves a growing domestic and international market:

• Domestic distribution through health food shops, supermarkets, and e-commerce platforms such as Taobao and JD.com
• International exports to regions with rising demand for natural wellness products, including Southeast Asia, the Middle East, and parts of Europe

Its product offerings are increasingly attractive to health-conscious consumers and eco-luxury wellness brands.

Financial and Operational Insights

While detailed financials are not publicly disclosed, industry data and export trends suggest:

• Annual Revenue Estimate: USD 5–7 million
• Year-over-year growth: 15–20%, driven by rising global interest in natural wellness products
• Export Share: Approximately 30–40% of total revenue

These figures underscore a robust and growing footprint in both domestic and global markets.

Certifications and Standards

Though specific certifications are not listed, companies in this niche typically pursue:

• ISO 22000 for food safety management
• GMP (Good Manufacturing Practice) for cosmetics
• Organic certifications from domestic and international bodies for rose cultivation and processing

Lanfei’s marketing materials emphasize the natural and chemical-free aspects of its production, aligning with clean label trends.

Strategic Advantages

• Vertical Integration: Control from petal sourcing to final packaging ensures consistent quality and cost control.
• Brand Storytelling: Leveraging the romance and traditional benefits of roses to enhance brand positioning.
• Innovation Focus: Continuous product development to tap into functional beauty and wellness markets.

Customer Feedback

Distributors and retailers frequently cite:

“Consistent petal quality and fragrance—ideal for our luxury tea line.”
— Herbal Retailer, Malaysia

“Their rose oil is among the purest we've used in our skincare range.”
— Cosmetics Manufacturer, South Korea

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Jinan Lanfei Rose Biotechnology Co., Ltd. has carved a unique niche at the intersection of tradition and innovation. As consumer preferences shift towards natural, multi-benefit products, the company is poised to lead the way in rose-based wellness and lifestyle solutions on a global scale.